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91.
Katharina Bissinger 《国际粮食与农业综合企业市场学杂志》2019,31(3):255-272
Consumers are willing to pay a higher price for products certified as sustainable. By implication, such certification is in the interest of producers, too. A general claim that sustainability characteristics automatically imply a price margin may not, however, be justified. Rather, several price premia might be necessary. This analysis based on 882 product prices of the German online retail, is concerned with the price premia attached to various labels and products. It estimates individual price premia for products, like coffee, tea, sweets, spices, etc., showing that sustainable food labeling is not always an indicator for a price markup. In fact, for some products (e.g. spices, chocolate) and labels (e.g. UTZ) a negative price effect is even estimated. Such markdowns may be due to a differing emphasis on sustainability issues along the supply chain for some products or the label’s certification policies. 相似文献
92.
Christian Wiencierz Katharina Gisela Pöppel 《International Journal of Strategic Communication》2015,9(2):102-117
Nonprofit organizations (NPOs) are increasingly using social media to spread campaigns. Little research has focused on the influence of user comments on trust in NPOs regarding campaigns in social media. Stakeholders’ trust is seen as important for NPOs. Two experimental studies examine the influence of user comments with different connotations concerning campaigns that were published on the social networking site Facebook. The first experiment focused on the World Wide Fund for Nature (WWF). The second experiment applied to a fictitious NPO, to avoid reputational influence. Irrespective of the NPO’s reputation, the results show that user comments in social media influence the perceived trustworthiness of NPOs. Negative comments resulted in a lower level of perceived trustworthiness. Positive comments, a balanced mixture of positive and negative comments, and the absence of any comments at all resulted in a higher level of perceived trustworthiness. In addition, the likelihood of an act of trust in the form of a donation or a recommendation of the campaign to others increased if the NPO was perceived as trustworthy. Finally, we were able to demonstrate the link between reputation and trustworthiness as two distinct constructs. Implications for the management of campaigns via social media are derived. 相似文献
93.
We investigated whether the publication of names and profile pictures of several Facebook users posting hate comments against refugees in the German tabloid Bild on 20th October 2015 caused a change in content and style of comments posted on Bild’s Facebook page. We used the spiral of silence and the theory of reactance as a theoretical framework. A quantitative content analysis of all Facebook comments concerning refugees on several days before and after the publishing of the Bild intervention was conducted. The dependent variables were the comment’s valence and rhetorical style. Although the number of hate comments against refugees decreased slightly after the Bild intervention, analyses indicated that valence became more negative. The observed effects diminished over time. 相似文献
94.
Dr. Michael Brüggemann Prof. Dr. Andreas Hepp Dr. des. Katharina Kleinen-von Königslöw Prof. Dr. Hartmut Wessler 《Publizistik》2009,54(3):391-414
Transnational public spheres are defined as spaces of thickened public, mediated political communication that extend beyond the national territory. Synthesizing the existing empirical literature, the emergence of transnational public spheres in Europe is assessed by looking at five potential driving forces of transnationalization: (1) transnational media in Europe, (2) different groups of actors as speakers in a Europeanized public sphere, (3) the Europeanization of national media debates, (4) the development of European media events, and (5) the emergence of Europeanized audiences and publics. Results show a recurring pattern of a multi-dimensional segmentation of the transnational public sphere. In conclusion, research perspectives are developed that focus on the transnationalization of public spheres as a multidimensional, long-term, structural and segmented process that is rooted in nationally circumscribed political discourse cultures. 相似文献
95.
Senioren im Krankenhaus - Die Menschen in Deutschland werden immer ?lter und die Bandbreite zwischen biologischem und kalenderischem
Alter nimmt zu. Fit oder hilfebedürftig – Pflegekr?fte erleben eine sehr heterogene Patientengruppe, auf deren Bedürfnisse
es sich einzustellen gilt – die neue Serie in Heilberufe. 相似文献
96.
97.
Ambient media evoke surprise with the aim of gaining the attention of consumers who are overexposed to traditional types of advertising. No study has yet considered the effects of unanticipated ambient media. To bridge this gap, the present article reports a field experiment entailing the manipulation of three types of ambient media that create different levels of surprise. The analysis combines observation data for 2,464 passersby, survey data from 305 respondents, and sales figures for 730 days. The results show that surprising ambient media draw attention, promote positive attitudes toward the ad, and stimulate word of mouth. Most importantly, ambient media increase purchase intention and sales revenue. Robustness checks ensure that the model is stable across several conditions, such as time of day or weather conditions. Follow-up studies further reveal that surprise elicits positive effects via two processes; the amplification of accompanying evaluations and the interplay of attention and incongruence resolution. The paper provides guidance for retailers wishing to design surprising ambient media that improve consumer attitudes and profitability. 相似文献
98.
For profit and nonprofit service providers compete in different areas of economy. Market orientation is a widely acknowledged concept that influences the performance of both for-profit companies and nonprofit organizations. Nevertheless, the different underlying attitudes and motivations of voluntary or professional managers may influence the market orientation of an organization. An empirical study was conducted for investigating the influence of different attitudes toward market orientation. Groups of non- and for-profit managers are compared using the example of German riding schools. Overall, 244 volunteer and professional managers answered the survey. A structural path model was evaluated using the software SmartPLS 3. Results show that attitudes and motivations exert influence differently in the non- and the for-profit contexts. The economic situation was found to have an influence solely on the satisfaction reported by professional managers but not on the satisfaction reported by volunteers. Implications for future research on nonprofit market orientation can be drawn from the findings. 相似文献
99.
Located at the crossroads of the Eastern and Western world, Turkey today is characterized by a demographically versatile and
modernizing society as well as a rapidly developing economy. Currently, the country is negotiating its accession to the European
Union. This article yields some factual grounding into the ongoing value-related debate concerning Turkey’s potential EU-membership.
It describes a mixed-methodology study on moral reasoning in Austria and Turkey. In this study, the arguments given by individuals
when evaluating ethically problematic situations in business were compared. Although there were major consistencies, a number
of differences were found. These differences, however, were not in the substance (categories) of arguments used but in their
relative frequency. Overall, our findings suggest that young, well-educated urban individuals from Western Christian and Eastern
Islamic countries are highly consistent in their moral reasoning.
Katharina J. Srnka is Assistant Professor of Marketing at the University of Vienna, Austria, and has been teaching at different
European universities and institutions. Dr. Srnka received her Ph.D. from University of Vienna for her work on cultural influences
on ethical decision making in marketing. Her research interests concern qualitative and mixed research methods, consumer behavior,
and cross-cultural marketing ethics.
A. Ercan Gegez is Associate Professor of Marketing at Marmara University in Istanbul, Turkey. Dr. Gegez holds a Ph.D. from
Marmara University in the field of International Marketing. He is one of the founding members of The Turkish Marketing Association
and he has served as a member of the supervisory board. His research interests include international marketing, marketing
research and marketing ethics.
S. Burak Arzova is Associate Professor of Accounting at Marmara University in Istanbul, Turkey. Dr. Arzova holds a Ph.D. from
Marmara University in the field of Accounting for his work on Activity Based Cost Management. His research interests comprise
accounting ethics, cost management and international financial standards. 相似文献
100.
ABSTRACTConsumers increasingly turn to the marketplace in search of spiritual well-being. In this introduction to the special issue, we unpack the concept of consumer spirituality. We define consumer spirituality as the interrelated practices and processes engaged in when consuming market offerings (products, services, places) that yield 'spiritual utility'. The market offerings are purposely designed to quench consumers’ thirst for meaningful encounters with one’s inner self or a higher external power. We identify three vehicles – materiality, embodiment, and technology – that consumers engage with to access consumer spirituality. By unpacking the concept of consumer spirituality along three themes - (1) shaping markets for consumer spirituality, (2) the means for accessing consumer spirituality, and (3) making sense of and researching consumer spirituality - we provide a future research agenda to advance scholarly explorations of consumer spirituality and to facilitate a systematic development of this nascent body of literature in marketing and consumer research. 相似文献