Consumer Research and Programs for the Elderly—The Forgotten Dimension

Older Americans are the most victimized and disadvantaged group in the marketplace, yet few consumer research, education, and action programs have focused on their needs and concerns. This study, by attempting to summarize existing knowledge of the consumer problems and needs of older persons, reveals the lack of reliable data and research. The study also suggests that inflation has a far worse impact upon the elderly than previously thought, affecting not only their retirement financial condition but also their psychological and social condition. The study concludes that traditional consumer education programs focusing only upon persons' poverty of means will be ineffective unless they include an additional focus on the poverty of meaning in the lives of older consumers.     

Validating the international tourist role scale

This study was designed to validate the international tourist role scale and the three dimensions it revealed. The purpose of this attitudinal scale was to measure the tourist role typology. United States adult outbound tourists flying with 11 major airlines returned useful questionnaires. This study validated the role scale as a reliable one that properly identified three conceptual dimensions of international tourist typology and successfully provided measures of tourists’ novelty-seeking preferences on the three dimensions. The study demonstrated, however, that the scale would measure the novelty-seeking preferences of international tourists more effectively if it were supplemented by other measures.     

Zur Qualität der Medienkontrolle: Ergebnisse einer Befragung deutscher Rundfunk- und Medienräte

This article presents the results of a survey among German media supervisors (members of supervising boards in public broadcasting stations and state media institutions). Given the increasing commercialization and internationalization of television, the supervising boards play a crucial part in assessing the quality of programs. From among 940 German supervisors, 364 took part in the survey, which covered the individual role conceptions of respondents as well as their attitudes towards quality criteria for television. Results suggest that both the supervisors’ amount of television use and the types of programs they prefer is clearly different from patterns in the population. This, along with the observation that supervisors often criticize what they saw privately, suggests (given the diversity of programs) that too much might be expected of them. Media supervisors do heed quality criteria in their work, but these probably do not correspond to other groups’ criteria, and especially not to the general population’s. To conclude, suggestions are discussed to improve the system of supervising programs by important social groups.     

PUBLIC DECISION GUIDES FOR WATER RESOURCE DEVELOPMENT IN WESTERN CANADA1

The concern of the paper is public river basin development in Western Canada. It attempts to set forth public decision guides and objectives in development of water resource policy. Operational formulations that are useful in public natural resource development and management are considered. Cet article traîte du développement des bassins fluviaux publiques au Canada Ouest. Les auteurs tâchenl de formuler les indications ?opinion publique el les objectifs qui peuvent servir de guides pour arriver à une politique pour le développement des ressources ?eau. Les formulations opérationnelles qui sont utiles dans le développemenl et le ménagement des ressources nalurelles publiques sont aussi considérées.