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Most every Chinese person I have met has tried to teach me something.So many wonderful teachers,such a poor student.Yet,they continue to share their culture and for that I am extremely grateful.Think ing about it a     

The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing

This paper brings together two bodies of literature. One of them is a literature on the special role of the consumer in retailing. The other one is the literature on customer satisfaction. This joining of literatures is accomplished by identifying distribution services as outputs of retail firms and fixed inputs into the production functions of consumers and relaxing the standard assumption that the demand for these services is always equal to the supply of these services. The result is a new conceptual framework for the analysis of customer satisfaction in retailing. This framework extends the basic ideas on customer satisfaction developed for manufacturing in a homogeneous single product setting to the heterogeneous multi-product setting relevant for many retailers. The paper illustrates one approach to the implementation of this framework with data for a set of supermarkets in Pamplona, Spain, that measure distribution services by asking consumers questions explicitly identifying these services. The five main categories of distribution services identified by the conceptual framework and measured in the data are economically important and statistically robust determinants of customer satisfaction with supermarkets. These results are obtained controlling for other variables typical of the customer satisfaction literature and measuring customer satisfaction in a manner consistent with that literature. The results are robust to corrections for sample selection and alternative estimation methods. Perhaps our most interesting novel result is that the effect of the determinants of customer satisfaction on future purchase intentions in the supermarket case is different when measured directly in a one stage process than when measured indirectly in a two stage process through the attributes/satisfaction/ purchase intentions chain.

An experimental study of blind proficiency tests in forensic science

We conducted a series of sender?Creceiver experiments to study the consequences of implementing a regime of blind proficiency tests in forensic science to reduce error rates and improve the criminal justice system. Senders are our surrogate for forensic laboratories and receivers, for the judge or jury. Our experimental surrogate (random audits with a penalty) for blind proficiency tests reduced sender error rates by as much as 46% depending on the level of experimentally induced bias. When penalties improve information quality, receiver error rates fell by as much as 26% depending on the level of the sender bias. We also find that the penalty must be large relative to the payoff to induce the reduction in errors. Our results suggest that a regime of blind proficiency testing has the potential to reduce forensic science errors.     

防御性现实主义:进攻性现实主义时代的悲剧

作者旨在回答一个重要的问题:防御性现实主义在进攻性现实主义时代的命运如何?这个问题可以分解为两个小问题:进攻性现实主义时代下的防御性现实主义国家面临哪些生存压力?这些生存压力对防御性现实主义国家会造成哪些影响?作者认为,在进攻性现实主义时代,防御性现实主义国家面临五种生存压力:防御性现实主义国家是进攻性现实主义国家进攻的诱因;防御性现实主义国家经常遭遇进攻性现实主义国家的攻击;防御性现实主义国家被进攻性现实主义国家包围;防御性现实主义国家几乎无法和进攻性现实主义国家合作;防御性现实主义国家的军力通常在整体上或在关键指标上落后于进攻性现实主义国家。在这些生存压力之下,防御性现实主义国家的生存质量堪忧,在重要的物质利益和国家的自主性两项指标上的表现难如人意。作者采取了案例分析的方法,以中国宋朝和波兰为例,论证了进攻性现实主义时代的防御性现实主义困境。     

亚洲工厂及关联度分析

依据亚洲零部件贸易数据,作者采用了依存比率的方法对亚洲工厂的规模、工厂内部以及同美国之间的相互依存关系进行了研究。研究结果发现,亚洲工厂的规模超过北美洲和欧洲工厂,成为了世界上最大的工厂。亚洲零部件内部贸易额及比重超过了欧盟,这说明亚洲生产的一体化程度更高。从零部件进出口规模角度看,亚洲地区的经济体均高度依赖亚洲工厂的活动,而亚洲工厂对中国的依存度则最高,对日本的依赖程度只排在第三位,这说明中国是亚洲工厂的核心平台。美国在亚洲贸易中的重要性主要体现为中国的最终产品出口对美国市场存在严重依赖,而亚洲主要经济体对中国市场的出口已经超过对美国的出口,亚洲工厂对于美国的依赖程度并不高,远远低于亚洲工厂对中国内地和中国香港的依赖。相反,美国对亚洲工厂的依赖程度则远高于亚洲工厂对美国的依赖。     

Business Performance and Strategic New Product Development Activities: An Empirical Investigation

Despite the ongoing search for the so-called silver bullet that provides the ultimate competitive advantage, there is no roadmap showing the “right” way to perform new product development (NPD). What's more, it is highly unlikely that such a formula could be developed. Given the diversity of firms and industries as well as the complexity of the NPD process, no single set of NPD activities or steps can be defined that will be appropriate for all firms. However, Roger J. Calantone, Shawnee K. Vickery, and Cornelia Droge propose that it is possible to develop such a framework within the confines of a specific industry. They suggest that successful companies within an industry are likely to focus on certain essential NPD activities that allow them to achieve the best possible results within the constraints of their market. Their research is directed toward identifying the relationship between the performance of specific innovation-related activities and overall business performance in the furniture industry. This study also assesses the relationship between a firm's performance on an NPD activity and the importance assigned to that activity by the firm's chief executive officer (CEO). With the current emphasis on cross-functional teams, the study also seeks to determine whether performance on a given NPD activity is related to the assignment of responsibility for that activity. The following NPD activities were evaluated for their effect on corporate performance: customization, new product introduction, design innovation, product development cycle time, product technological innovation, product improvement, new product development, and original product development. Compared to their competitors, top performers consistently put more strategic emphasis on each of these activities. All of these activities have a strong positive influence on return on investment (ROI) and ROI growth. What's more, most of the activities also clearly relate to stronger market share, market share growth, return on sales (ROS), and ROS growth. The vision and focus on these essential NPD activities must begin with CEOs who recognize their strategic value. Such leaders will direct appropriate staff and technical resources toward performance of the necessary activities. They will also ensure that the organization is sufficiently flexible to accept the changes in responsibilities for coordination and leadership that are necessary during different stages in the NPD process. To gain the product flexibility necessary for competing in numerous market segments, top performers require greater input and leadership from design, engineering, and manufacturing.     

Relevance of Fundraising Charities’ Content-Marketing Objectives: Perceptions of Donors,Fundraisers, and Their Consultants

Many fundraising charities invest heavily in content marketing, often using consultants to direct their content-marketing efforts. Thus it is vital to establish whether certain key aims of content marketing suggested by literature in the field actually match the aspects of content marketing deemed most important by charity donors. This paper examines the significance attached by samples of charities, donors, and content-marketing consultancies to four possible major objectives of content marketing—the attainment of high–search-engine-results-page rankings, image enhancement through impression management, the stimulation of public perceptions of organizational transparency, and the creation of messages that “go viral.” Several major differences in perceptions emerged among the three groups, with substantial implications for how fundraising charities should manage their content-marketing programs and activities. Charity managements need to consider carefully and critically the possible returns on large-scale expenditures intended to pursue the putative aims of content marketing that are routinely advocated by practitioner and academic literature.     

Exploring the brand value-shareholder value nexus for consumer goods companies

It is generally claimed that brand names are a corporate asset with an economic value that creates wealth for a firm’s shareholders. However, the scholarly literature has neither provided a comprehensive theoretical basis for this claim nor documented an empirical relationship between brand value and shareholder value. This exploratory study describes a rationale for, and documents, the statistical strength and functional form of a brand value-shareholder value relationship for publicly held consumer goods companies in the United States. A theoretical argument supportive of a positive relationship between a firm’s accumulated brand value and market-to-book (M/B) ratio was empirically validated. However, even though firms with higher accumulated brand values have higher M/B ratios, the functional form of the relationship was found to be concave with decreasing returns to scale. Theoretical and managerial implications of these findings are outlined, as well as study limitations and directions for future research. Roger A. Kerin (Ph.D., University of Minnesota) is the Harold C. Simmons distinguished professor of marketing at the Edwin L. Cox School of Business, Southern Methodist University. His research focuses on marketing strategy and product management issues. He has published more than 50 articles appearing in such journals as theJournal of Marketing, theJournal of Marketing Research, Strategic Management Journal, andManagement Science, in addition to authoring four books. He presently serves on numerous editorial review boards and is a former editor of theJournal of Marketing. Raj Sethuraman obtained his Ph.D. from Northwestern University and is an assistant professor at the Edwin L. Cox School of Business, Southern Methodist University. His research focuses on competitive marketing strategies, especially price and advertising strategies. He has published in several journals including theJournal of Marketing Research, Management Science, Marketing Letters, theJournal of Business Research, and theJournal of Consumer Psychology.