The frame construction of flat management organization in universities

Flat management is the inevitable path of promoting the competitiveness of universities and realizing sustainable development. Based on defining the connotation of flat management, this paper describes the significance of implementing flat management in universities, and constructs the flat management organization in universities according to the organization structure theory of Henry Mintzberg.     

如何提高产品认证的有效性

在飞速发展的现代社会中，产品认证起到越来越重要的作用。文章讨论了产品认证过程中和获证后应注意的几个问题，以期对提高产品认证的有效性提供帮助。     

Representation of Destination Cultural Factors on Hotel Websites: Content Analysis of Beijing Hotel Websites

The extant tourism literature contains virtually no studies examining the issue of destination culture in the context of hotel website evaluations. The research presented herein examined 168 Beijing hotel websites. Content analysis of these websites was carried out using 12 destination cultural factors identified by the researchers. The aim was to examine whether the performance of the hotel websites under investigation differed in terms of these factors by hotel category. The results indicate that the majority of Beijing hotels do not include destination cultural factors on their websites. Although the websites of privately owned, chain, and international hotels, as well as those with higher star ratings were found to feature more of these factors, the differences were not statistically significant. Among the 12 destination cultural factors identified, Forbidden City was the most commonly included on the hotel websites, and Temple Fair and Pet Birds were completely absent.     

Which is a better investment choice in the Hong Kong residential property market: a big or small property?

The relationship between property size and property investment yield is an interesting issue in the real estate market. Previous studies usually use the mean–variance criterion to compare the return-risk profiles of the yields of different property sizes in the United States. However, this criterion has a few shortcomings. This article provides the first attempt to use a stochastic dominance approach to analyse this issue. We adopt two powerful stochastic dominance tests to compare the yields of five property size classes in the Hong Kong residential property market. In our study, we analyse two possible investment outcomes: (1) investors could not rent out their properties, and thus they would gain/lose from the appreciation/depreciation of residential property prices; (2) investors could also gain from rental incomes. Our empirical results provide strong evidence to show that the yields of smaller property classes stochastically dominate the yields of bigger property classes, suggesting that buying smaller properties is a better investment choice in the Hong Kong residential property market.     

果蔬真空预冷装置关键部件的设计与计算

文章阐明了果蔬真空预冷装置的原理、特性及优点;结合课题给出了预冷装置关键部件基本设计参数的确定方法及计算公式并给出实例,可供专业人员设计参考。     

一种龙胆草清洗机的原理

龙胆草在采收后,根系间夹杂有泥土等需要去除的污物,在储藏、二次加工或有效成分提取之前都要经过清洗,传统清洗方法不仅耗时费工,而且消耗大量的淡水,更有甚者使用化学洗涤剂,造成龙胆草的二次污染;超声波清洗技术因其不受清洗件表面复杂形状的限制,清洗时间快、效果好和无污染等特点,而被广泛应用于各个领域。将微幅振动及超声波清洗技术引入龙胆草的清洗过程,在不增加任何其他洗涤剂的情况下,将龙胆草根茎清洗干净。     

GHS危险说明与防范说明解读

本文针对2007年7月出版的全球化学品统一分类和标签制度（GHS）中新增的危险说明与防范说明编制方法进行详细阐述，介绍GHS体系中危险说明与防范说明的代码、组成、规则等主要内容，为2008年我国建立与国际接轨的化学品危险说明、防范说明提供理论依据．为我国正确使用危险说明、防范说明与防范象形图，全面推行GHS体系提供科学指导。     

江南古镇差异化营销策略研究

经过二十多年如火如荼的发展，江南古镇旅游正不可避免地经历由弱到强、由盛到衰生命周期过程，其中同质化的发展模式成为了制约江南古镇旅游发展的主要原因。江南古镇要进一步发展，解决同质化问题势在必行。通过分析江南古镇旅游的现状，找出江南古镇同质化的表现和原因，并结合市场营销学相关理论，提出了江南古镇差异化的营销策略。     

探析英语教学中跨文化交际能力的培养

跨文化意识培养在英语教学中其有重要作用.在英语教学中,培养英语综合素养不仅依靠听、说、读、写,还要从潜意识里进行英语国家文化的教育,以培养和增强学生的文化敏感性,能够更好地运用英语进行交流,而且更好地达到国际间互相了解和信息交流的目的.     

走出困境:杨家埠年画的市场化营销策略探究

历史悠久的民问艺术品杨家埠年画发展遇到了困难.本文通过分析其市场现状、产业面临的问题,提出年画的市场化营销策略.