Vom „Zürcher“ Banking zur exquisiten Privatbank — Schärfung der Value Proposition und der entsprechenden kommunikativen Umsetzung dargestellt am Beispiel von Bank Leu

Was soll man tun, wenn die eigene Marke vom Kunden in zentralen Markenpositionen anders wahrgenommen wird als man eigentlich beabsichtigt? Wie soll man reagieren, wenn die Marke kein klares Profil hat und die aktuelle strategische Ausrichtung nur mangelhaft unterstützt? Wie kann man von einer eher generischen Positionierung mit unterdurchschnittlicher Markenperformance wegkommen und seine Value Proposition entscheidend st?rken?     

Liberalizing Autocracies in the Gulf Region? Reform Strategies in the Face of a Cultural-Economic Syndrome

From an international comparative perspective, the stability of autocratic regimes in the countries of the Gulf region is striking. This paper presents historical–cultural as well as economic explanations and proposes that the interaction of both factors constitutes a cultural-economic syndrome accounting for the persistence of authoritarianism. Macro-quantitative analyses demonstrate the significant influence of this syndrome, which operates through a mechanism of mutual reinforcement and substitution. Departing from this diagnosis, potential remedies are discussed: political and economic reform measures pursued in the 1990s are explored, and the Gulf monarchies are classified according to four ideal-typical combinations of reform strategies.     

Individualization revisited: global family developments,uncertainty and risk

Abstract

As part of our special issue appreciating the work of Ulrich Beck, this article introduces and rearticulates his concept of individualization for an audience beyond those engaged with sociological theory. It is argued to be the ‘forgotten half’ of Beck’s approach that is in particular need of both restatement and reaffirmation of its contemporary relevance. It does so by firstly contextualizing and explaining its comparatively limited impact before elaborating the stages of the individualizing process and how his key notion of ‘disembedding without re-embedding’ is distinct from traditional sociological understanding of the individualizing dynamic within modernity. Its relevance and utility is then indicated through surveying developments in family and affective relations in China and America, two of Beck’s ideal types of individualization pattern. Both demonstrate a pattern of radical ‘disembedding’, and a conscious and partial ‘re-embedding’ in the case of the ‘neo-traditional’ American middle-class family. Following this, the article suggests a stronger potential connection between the risk and individualization dimensions of his approach than was drawn out by Beck himself, through focusing upon the uncertainty created by disembedding. The uncertainty that follows from individualization suggests precautionary retreat into security and the construction of risk as a means of embodying and managing uncertainty. Recognition of this social dynamic is potentially more useful in understanding risk than the better-known but very general theory of reflexive modernization that is the other half of Beck’s contribution to risk research.     

Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

Drawing from the affect–reason–involvement model, we examine how misleading advertising about the environmental features of products, or greenwashing, affects how consumers perceive ads and brands. Using data from two experimental studies with quota-based samples in the United States (N = 486) and Germany (N = 300), we compare nondeceptive claims with two types of claims often used in greenwashing: vague claims and false claims. We also identify the presence of pleasant nature-evoking images and test for interaction effects with two types of environmental involvement: environmental concern and environmental knowledge. Results indicate that while vague claims do not enhance consumers' perceived greenwashing regardless of their environmental knowledge or concern, false claims do, which consequently harms consumers' attitudes toward those ads and brands. In the United States, consumers' environmental knowledge moderates that effect, whereas all consumers in Germany could identify false claims as attempts at greenwashing. Moreover, associating greenwashing claims with nature-evoking images activates an affective persuasive mechanism that appeals to consumers' affinity for nature, which not only positively influences their evaluations of ads and brands but also influences their attitudes toward ads and brands more strongly than perceived greenwashing. In closing, we discuss the theoretical and practical implications of these findings.     

Globalization and regionalization: Toward the shaping of a tripolar world economy?

Trade relations today are undergoing more fundamental change than at any time since immediately after World War II. The rules of the game in international economic relations have changed dramatically, particularly since the early 1980s. The multilateral trading system is facing a severe test, with an apparent tilting of the preferences of its major players in favor of subglobal arrangements. At the same time, a growing number of developing countries are embracing unilateral trade liberalization. This article presents how new developments in international business and trade affect international relations and the evolution of a new world order. In doing this, the process of globalization and economic integration, the building of economic blocs in Europe and North America, and the response from Asia will be examined. © 1995 John Wiley & Sons, Inc.     

Globalization,non-standard employment and Australian trade unions

This article explores the impact of the growing non-standard workforce on trade union membership and union policy in Australia in the context of neoliberal policy responses to globalization. It is no coincidence that trade union density has rapidly declined in Australia as the non-standard employment share has rapidly increased. The characteristics of the jobs and the workers filling non-standard jobs are largely outside of the traditional domain of trade unions. While trade unions are faced with an increasingly hostile political environment in Australia, one of the real challenges they confront is to make themselves more relevant for non-standard employees and to increase their recruitment among non-standard employees.     

Quick and easy choice sets: Constructing optimal and nearly optimal stated choice experiments

In this paper we compare a number of common strategies for constructing discrete choice experiments. Two of the strategies, including one based on theoretical constructions for optimal discrete choice experiments, produce designs that are better than those that come about from random grouping and from using the L^MA construction. A simple account of this theoretical construction is given.