江南春到——一个“创意创业”的财富奇迹：发现江南春——从“文学青年”到“纳斯达克新星”

熟悉江南春的人在介绍他时，总是喜欢强调他10多年前的身份——诗人和文学青年。那时他曾是华东师范大学“夏雨诗社”的社长．颇多有影响力的诗歌在校园里传诵，后来这些文字还凑成了他的一部个人诗集《抒情时代》。     

The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*

While the benefits of being market oriented are largely accepted, a group of scholars and managers remain skeptical. Marketing scholars have sought to counter the criticisms leveled against market orientation (MO) by arguing that it has both responsive and proactive dimensions. However, few studies have empirically examined the complexity of the effects of these dimensions on firm performance. Drawing on theories of resource‐based advantage and organizational search behavior, this article advances understanding by arguing that responsive and proactive market orientations have curvilinear effects on product development performance, that their interaction may be positively related to product development performance, and that their effects on new product program performance are moderated differentially by the organizational implementation conditions and marketing function power. Survey results of 175 U.S. firms indicate support for most of the hypotheses. Specifically, whereas responsive MO has a U‐shaped relationship with new product program performance, proactive MO has an inverted U‐shaped relationship with new product program performance. Contrary to the arguments presented here, the interaction of both orientations is negatively related to new product program performance. This study finds that both orientations are needed; however, new product program performance is enhanced when one is at higher level and the other is at lower level. Finally, responsive MO is only positively related to new product program performance under specific conditions such as when strategic consensus among managers is high. On the other hand, the positive effect of proactive MO on new product program performance is further strengthened when learning orientation and marketing power are high. Overall, this study suggests that the effects of responsive and proactive MO on new product program performance are more complex than previously theoretically argued and empirically examined.     

信息不对称条件下的中国零售业营销研究

一、信息不对称条件下中国零售业的营销困难 信息不对称给中国零售业营销带来了困难。那么，这些困难是什么？其具体表现形式又是怎样的呢？让我们逐一考察。     

对商誉的再探讨

商誉是无形资产中最为特殊的组成内容，过去人们封其性质和构成有不同的看法。在知识经济时代的今天，无形资产的性质和范畴认识得到深入，商誉的构成内容与无形资产的泉多组成内容有很多相同之处，商誉的实质就是多项未入账无形资产的总和。商誉的确认与计量问题也就转换为对企业自创无形资产的确认与计量，知识经济下应确认和计量对描述企业财务状况起关键作用的自创无形资产。但在不确定和充满风险的经济环境下，应积极稳妥地确认自创无形资产。自创无形资产的计量可按不同特点选择采用成本基础定价法、市场基础定价法、经济定价法。     

DEFAULT RISK AND DIVERSIFICATION: THEORY AND EMPIRICAL IMPLICATIONS

Recent advances in the theory of credit risk allow the use of standard term structure machinery for default risk modeling and estimation. The empirical literature in this area often interprets the drift adjustments of the default intensity's diffusion state variables as the only default risk premium. We show that this interpretation implies a restriction on the form of possible default risk premia, which can be justified through exact and approximate notions of "diversifiable default risk." The equivalence between the empirical and martingale default intensities that follows from diversifiable default risk greatly facilitates the pricing and management of credit risk. We emphasize that this is not an equivalence in distribution, and illustrate its importance using credit spread dynamics estimated in Duffee (1999) . We also argue that the assumption of diversifiability is implicitly used in certain existing models of mortgage-backed securities.     

教育、人力资本投资与经济增长——广东省和四川省的比较研究

人力资本在社会经济发展中具有基础性、战略性的作用。而教育是人力资本投资,提高人力资本质量的重要途径。本文利用生产函数分析比较广东省和四川省经济增长过程中人力资本投资对经济增长的产出弹性以及贡献率,实证了人力资本是经济增长的重要决定因素,并对教育和经济发展的关系做出较为全面的解释,对四川省的经济发展提出政策建议。     

基于Stackelberg均衡的第三方物流分包质量合同模型

如何管理、控制分包商的运作质量,使之符合第三方物流服务需求方的质量标准,本文在AlfredssonM构建的第三方物流提供者与分包商之间的Nash均衡模型的基础上,从第三方物流提供者与分包商的决策行为出发,提出了基于stackelberg均衡的第三方物流服务分包质量合同模型,并比较了第三方物流提供者和分包商对Nash均衡博弈结构和stackelberg博弈结构的决策取向。     

综合管理体系及其实施指南的研究

依据ISO9001、ISO14001及OHSAS18001标准，对企业中的质量、环境及职业安全卫生要素进行了系统的整合，提出了综合管理体系模式及实施指南。     

Public goods provision: Unit-by-unit cost-sharing rules and the core

In a simple model of one public good producible from one input, we show that unit-by-unit cost-sharing rules have two properties. First, a unit-by-unit cost-sharing rulealways chooses a core allocation. Second, every allocation in the core will be chosen by at least one unit-by-unit cost-shring rule. We argue that costs should be shared on a unit-by-unit basis. We propose a simple mechanism to implement the family of unit-by-unit rules. Received: 18 May 2005, Accepted: 6 December 2005 JEL Classification: H41, C72, D78 I thank Hervé Moulin for helpful comments and discussions. All errors are mine. Financial support from the Hong Kong Research Grants Council under grant RGC-DAG99/00.BM52 is gratefully acknowledged.     

可口可乐汽水这样做市场营销工作(下)

品牌宣传 1、企业形象设计 --突出品牌品牌是商品的翅膀,商品依靠品牌的响亮而远走高飞.品牌深入人心之后,一是能够超凡脱俗,登上高品味销售的台阶,摆脱出同类产品混战的泥淖;二是能够荫及子孙,导致冠以该品牌的多品种产品均会受到市场认同,增加销售.品牌宣传与市场营销网络建立互为促进,当二者均有所建树后,对于消费者来说,生产企业在何处已不重要了.因此,公司积累无形资产的核心是树立品牌,企业形象设计(CIS)的全部策划都要围绕突出品牌来做,否则就会合本求末、事倍功半.