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121.
Richard Mattessich, New York: Garland Publishing (New Works in Accounting History), 2000, £43.00, xii +179pp. ISBN: 0-8153-3445-1  相似文献   
122.
Past research on B2C relationships has typically focused on unidimensional constructs of satisfaction, trust, and commitment, ignoring underlying psychological dimensions. Although some studies have examined cognitive and affective dimensions of these relational constructs, dual sequential effects in relationship formation have not been investigated. This study proposes and finds (in the context of online group chat) that parallel cognitive and affective sequences of relationship formation take place, thus expanding scholarly understanding of underlying psychological processes and offering marketing practitioners two different ways to build relationships with consumers. The proposed dual‐sequence relational framework further advances theory by shedding light on counterintuitive findings in past research. The study also supports the proposed moderating effects of employee communication style, such that sequential effects of cognitive (affective) relational constructs are stronger with a task‐oriented (socially oriented) employee, thus offering insights to practitioners in hiring and training employees to match specific organizational goals for building relationships with consumers. © 2009 Wiley Periodicals, Inc.  相似文献   
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中国加入WTO后房地产市场与国际接轨的答案即应构建并发展房地产的二级市场和租赁市场 ,精心培育房地产的中介服务行业 ,同时改变粗放型的经营运作方式为精耕细作 ,以形成与一级市场联动完整的房地产大市场。  相似文献   
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This study investigated how industrial salespeople gain the trust of their customers. Results show that trust increases as the customer gains the impression that the salesperson is dependable, honest, competent, customer oriented, and likeable. Based on the results, a general model of trust building is suggested.  相似文献   
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In 2003 the World Bank (WB) and the International Monetary Fund (IMF) published estimates of macro-economic indicators for 2002 of the economy of Palestine. The WB used a micro-founded recursive dynamic computable general equilibrium (CGE) model, calibrated on the 1998 Social Accounting Matrix (SAM) of Palestine, to which shocks were applied, whereas the IMF based its estimates on a macro-founded income-expenditure model relying on more recent data. It turned out that there were substantial differences: the estimate by the WB of the real gross national income (at 1998 prices) was 25% less than the corresponding figure calculated by the IMF. This huge difference is not only relevant for a full understanding of the economic consequences of the intifada, but also for the size of the international community intervention. In this paper we propose our own evaluation with the help of a static CGE model, based on the 1998 SAM and the so-called intifada shock derived from data of the WB that we constructed for the analysis of some forms of emergency assistance in a previous article. It turns out that our estimates, based on an entirely different methodology, are remarkably close to those of the IMF.  相似文献   
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This paper investigates the performance of Artificial Neural Networks for the classification and subsequent prediction of business entities into failed and non-failed classes. Two techniques, back-propagation and Optimal Estimation Theory (OET), are used to train the neural networks to predict bankruptcy filings. The data are drawn from Compustat data tapes representing a cross-section of industries. The results obtained with the neural networks are compared with other well-known bankruptcy prediction techniques such as discriminant analysis, probit and logit, as well as against benchmarks provided by directly applying the bankruptcy prediction models developed by Altman (1968) and Ohlson (1980) to our data set. We control the degree of ‘disproportionate sampling’ by creating ‘training’ and ‘testing’ populations with proportions of bankrupt firms ranging from 1% to 50%. For each population, we apply each technique 50 times to determine stable accuracy rates in terms of Type I, Type II and Total Error. We show that the performance of various classification techniques, in terms of their classification errors, depends on the proportions of bankrupt firms in the training and testing data sets, the variables used in the models, and assumptions about the relative costs of Type I and Type II errors. The neural network solutions do not achieve the ‘magical’ results that literature in this field often promises, although there are notable 'pockets' of superior performance by the neural networks, depending on particular combinations of proportions of bankrupt firms in training and testing data sets and assumptions about the relative costs of Type I and Type II errors. However, since we tested only one architecture for the neural network, it will be necessary to investigate potential improvements in neural network performance through systematic changes in neural network architecture.  相似文献   
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Ziel des Beitrags ist die Beantwortung der Frage, welche Faktoren die Nutzung von Fernsehserien erkl?ren k?nnen. Kann sie im Wesentlichen auf Habitualisierung und strukturelle Rahmenbedingungen zurückgeführt werden, oder l?sst sie sich dadurch erkl?ren, dass die Erwartungen an die Qualit?t von Fernsehserien und die Wahrnehmung von Qualit?tseigenschaften der verschiedenen Serien zwischen den Rezipienten variieren? Zun?chst werden die theoretisch relevanten Faktoren für ein Modell der subjektiven Qualit?tsauswahl identifiziert und operationalisiert. Anschlie?end wird in einer empirischen Studie geprüft, ob diese Faktoren einen Einfluss auf die Nutzung der Fernsehserien haben. Die Untersuchungsergebnisse zeigen, dass die drei Elemente des theoretischen Ansatzes — Qualit?tserwartungen, Qualit?tswahrnehmungen und Qualit?tsurteile — die Seriennutzung zu einem betr?chtlichen Teil erkl?ren k?nnen. Der Vorteil dieses Ansatzes gegenüber dem Uses and Gratifications Approach besteht darin, dass die Eigenschaften des Angebots im Mittelpunkt stehen. Damit wird es m?glich, Aussagen darüber zu machen, welche wahrgenommenen Merkmale des Angebots für die Nutzungsentscheidungen der Rezipienten relevant sind.  相似文献   
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