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371.
This currency substitution study explores the extent of retail firm-level U.S. dollar acceptance in Canada and Mexico. Employing a stratified random sampling approach of retail business in the border region, results demonstrate that all Mexican firms (N = 300/300) and nearly all Canadian (N = 257/261) firms accept the U.S. dollar in retail transactions. Of greater interest is the difference between firms in the two countries in how acceptance of the U.S. dollar is operationalized. On average, U.S. dollar sales of Canadian border firms comprise just 3.4% of total sales whereas U.S. dollar sales of Mexican firms encompass 23.7% of total sales. Our results also indicate a stark contrast as to the effective exchange rate for U.S. dollar acceptance— Canadian firms typically charge a premium (2.1% on average) while 69.3% of Mexican firms transacted business at a discount (?0.8% on average). Additional analyses further refine the currency substitution distinctions between Canadian and Mexican firms in the sample including a logistical regression which reveals significant differences as to firm-level predictors of U.S. dollar acceptance (whether at a discount or premium). 相似文献
372.
Javier Carbó José M. Molina Jorge Dávila 《Journal of Organizational Computing & Electronic Commerce》2013,23(2):101-117
This paper presents a complex computing reputation mechanism to be applied in a domain of e-commerce, that handles reputation as a fuzzy set while decision making is inspired in a cognitive human-like approach. This reputation algorithm has been proved in several scenarios where the goal is to avoid (in other words, filter out) the disturbing influence of wrong recommendations from agents with malicious intentions, such as a collusion between a merchant and a recommender. Results show how the evolution of reputation computed with our fuzzy reputation algorithm is compared with other previous reputation models. 相似文献
373.
Portfolio analysis has been used as a tool for the study of market segments, namely of tourist destinations. However, a review of the literature did not identify a single case where the performance variable is adjusted to the nature of the object. This article presents a performance proxy that enables a direct comparison between generating countries (origins) and between destinations. The proposed tool is a component of a model for the identification of priority market segments. The instrument is applied to the 15 member states of the European Union (before its expansion on 1 May 2004), for the period from 1996 to 2001. 相似文献
374.
Studying firms from emerging economies has been receiving more attention in recent decades. However, the host- and home-country perspectives have allowed understanding, to a significant extent, of the firms' expansion abroad. We argue the necessity of investigating the interaction of home and host-country institutional conditions to advance the understanding of the internationalization strategies of firms from emerging economies. Employing a sample of 1387 firms from 17 Latin American countries, we examine how their operations expanded from 2003 to 2019 by undertaking 2636 cross-border greenfield projects in 94 host countries. Results indicate that the interaction of home and host countries' weak institutional conditions drives the decision-making process for the internationalization of Latin American firms. 相似文献
375.
Jorge Behrens Cecilia Martins Nilda D. M. Villanueva Tatiana P. Nunes Mariza Landgraf 《食品市场学杂志》2013,19(4):358-374
This study investigated the effect of information on the acceptability and purchase intention of an irradiated watercress salad and its non-irradiated counterpart among Brazilian consumers (N = 236). Both the irradiated and the non-irradiated products were fairly accepted (ratings about 6.0–7.0 in the hedonic scale). Significant effects (p ≤ 0.05) of gender, education, and age were also observed: acceptance and purchase intention was lower among male participants who received both information and an identified irradiated product, and higher among female participants who received only information about the process. Adults (30–39 years old) were more critical, and the higher the educational level, the lower the acceptability and purchase intention ratings. Brazil is one of the major irradiators in the world, but there is still a lack of consumer studies focusing the acceptability of irradiated foods. So the findings presented herein would favor Brazilian producers and regulators to develop effective communication strategies and to promote the irradiation technology. 相似文献
376.
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378.
Francesca Dall’Olmo Riley Chris Hand Francesca Guido 《Journal of Marketing Management》2014,30(9-10):904-924
AbstractThis study contributes to the scant literature considering brand extensions in a competitive context and investigates whether the correlation between consumers’ beliefs about a brand’s attributes and the number of its buyers described in previous research occurs with regard to fit perceptions of brand extensions, extension evaluation and post-extension brand image. In a scenario experiment with real brands and fictitious extensions, members of a commercial UK panel evaluated high and low-fit extensions and post-extension brand images of competing brands of pet food. The relative size of each brand in terms of the number of its buyers was used as a benchmark in the analysis. For all extensions, results reveal a positive correlation between post-extension brand images, extension evaluations, fit perceptions and the number of brand buyers. Results have implications for interpreting consumers’ perceptions of fit, evaluation of extensions and post-extension brand images of competing brands. 相似文献
379.
Morton Fiona Scott Zettelmeyer Florian Silva-Risso Jorge 《Quantitative Marketing and Economics》2003,1(1):65-92
Using a large dataset of automobile transaction prices, we find that offline African-American and Hispanic consumers pay approximately 2% more than do other offline consumers; however, we can explain 65% of this price premium with differences in observable traits such as income, education, and search costs. Our estimates of unexplained race premia are smaller than previous estimates in the literature. Online, we find that minority buyers pay nearly the same prices as do whites controlling for consumers' income, education, and neighborhood characteristics. These results are consistent with the Internet facilitating information search and removing cues to a consumer's willingness to pay. Our results imply that the Internet is particularly beneficial to those whose characteristics disadvantage them in negotiating. 相似文献
380.
Jorge García García 《Bulletin of Indonesian Economic Studies》2000,36(3):93-112
In 1987 and 1995 Indonesia's price and trade policies (intervention regime) increased the income of Java's urban centres and reduced that of people living in rural Java and the other islands. This happened because the regime protected manufacturing activities, most of them located in Jakarta, Bandung and Surabaya, and taxed primary sector based activities, located outside urban Java. It protected some primary sector based activities directly, but the entire intervention regime, with manufacturing protection included, taxed them. As a result, regions deriving income from primary sector based activities lost. Indonesia's intervention regime is regressive: it transfers income from poorer to richer regions. This regime and its effects on regional incomes continue. Governments have designed programs to raise the income of Eastern Indonesia, but have omitted the most effective instrument: opening the economy to international competition. A serious attempt to reduce regional income disparities should begin by eliminating barriers to international trade. 相似文献