Endogenous direct advertising and price competition

This paper analyzes how the use of endogenous direct advertising affects the functioning of a horizontally-differentiated market. We formulate a two-stage game of pricing and informative advertising in which two firms, first, compete with mass advertising and, later, build a database using their historical sales records and compete by directly targeting the ads on their potential customers. We show that, compared to the case where firms only use mass advertising, direct advertising yields higher advertising efforts and an intertemporal reallocation of both market power and profits from the first to the second period. We also find that targeting increases the overall firms’ profit and the level of social welfare, but the impact on the average intertemporal price and consumer surplus is ambiguous. Finally, when reaching the potential market with mass advertising is sufficiently expensive, the use of direct advertising leads firms to provide the socially optimal level of advertising whereas, if mass advertising is cheap, firms tend to launch too little advertising in the first period and too much in the second.     

Size,R&D productivity and Decision Styles

We extend the size–innovation debate by incorporating decision-making style as a relevant factor in the innovation process. We propose that the size of firms affects the scale and quality of product innovation through the adoption of different decision-making styles. Using the literature on cognition, we conceptualize decision-making style as the degree to which firms rely on analytical information for decision making during the R&D process. Using longitudinal data of Spanish firms, we show that, as firms increase in size, they rely more extensively on analytical decision tools for the innovation activity. Additionally, we show that the size of firms is negatively related to product innovation productivity in terms of scale and positively related to the quality, and that these relationships are mediated by firms’ reliance on analytical decision-making style. We discuss theoretical and managerial implications for innovation research and practice.     

Is there a slowdown in agricultural productivity growth in South America?

This article estimates agricultural productivity growth in 10 South American countries in 1969–2009 with the objective of investigating if the slowdown being measured in other countries is present in the region. Results show that productivity growth accounts for half of the three‐fold increase in agricultural output during this period and that performance is sensitive to R&D investments in the sector. The slowdown found for the 1990s to 2000s in the U.S. and some European economies does not seem to be present yet in South America. The region's total factor productivity (TFP) growth rate increased steadily from 1.07% during the 1970s to 2.29% during the 2000s. Given lags in adoption and the adaptive nature of innovations in these economies, we have yet to see the potential effects in South American agriculture of decreases in R&D in advanced economies.     

Licensing policies for a new product

This paper studies licensing policies for the owner of a new product and addresses their welfare impact in the assessment of market failures. We show that the best licensing policy for the patent holder is fixed fee licensing with an exclusive territory clause. Consumers are also better off with fixed fees but do not prefer the exclusive territory clause. Social welfare is higher under exclusive territories when fixed costs are not too large. As for efficiency, the number of licences in the private market equilibrium falls short of the socially optimal solution. Our analysis discloses that (i) any policy measures aimed at enhancing the diffusion of technology, in terms of the number of licences, would be welcomed and, (ii) the permissive treatment received by licensing agreements with exclusive territories is justified.     

Competency Training for Managing International Cooperation Engineering Projects

Organizations are becoming more and more aware of how important it is to strengthen the competences of their project managers. This fact acquires greater relevance in the development and international cooperation sector because of the need to have qualified professionals who can take up the challenges and address the specific demands of an ever more demanding and constantly evolving sector. This article provides the results of research that more than 100 experts in project management and administration participated in to detect which competences are the most relevant in this context.     

Path dependence view of export behaviour: A relationship between static patterns and dynamic configurations

The main objective of this work is to understand the extent to which a relationship exists between static patterns and the dynamic configurations of a firm's export behaviour. The premise of our investigation is that the set of exporting decisions adopted over a period of time can be explained, in part, by the export pattern of the firm at the start of that period. Our empirical work is based on a sample of 754 exporting firms covering a 4-year period (2002–2006). Data were obtained from the Survey of Business Strategies (SBS). Our results support the path dependent focus of internationalisation, find some interdependences among three dimensions of export behaviour (extent, entry mode and scope), in static and dynamic fields, and support the idea that export experience influences some of the changes in foreign behaviour at one point in time, but not all. Our work contributes to the literature as it is one of the first works that (1) simultaneously analyses static and dynamic variables; (2) establishing relationships between both variables; (3) different dimensions of international export behaviour are introduced jointly; and (4) these relationships are contextualised according to the firm's export experience.     

Is the influence of the industrial district on international activities being eroded by globalization?: Evidence from a traditional manufacturing industry

This study provides insight into the impact of industrial districts on the international activities of firms, in the particular context of one traditional manufacturing industry: the Spanish home-textile industry. Using a sample of 128 manufacturing firms, the paper shows how location influences the timing and levels of exports and imports. Moreover, our results demonstrate how these influences have been diluted in recent years as the home-textile industry becomes more involved in the global arena. Our findings challenge some key arguments exploring the advantages of the district in the international activities of firms; in particular, first, in questioning the capacity of the district to prevent international sourcing, and second, its vulnerability to the threats created by the growing integration of the world economy.     

Estimation of Asymmetric Stochastic Volatility Models: Application to Daily Average Prices of Energy Products

Energy supply and demand, and as a consequence energy prices, are likely to represent one of the biggest challenges of the 21st century. Commodity markets exhibit increased volatility when there is little or no underutilized supply capability to meet natural fluctuations in demand. In the case of energy markets, the large capital requirements and significant lead times associated with energy production and delivery make them more susceptible to the imbalances in supply capability and demand. Energy price volatility has destructive impact on market agents, and this impact is intensified when the prices exhibit asymmetric volatility. This article pursues two aspects of the issue. First we consider general aspects, especially the asymmetric pattern of volatility of daily returns of different types of energy products. Then, we analyze the behaviour of daily returns by using traditional models of volatility that include AGARCH, TGARCH, EGARCH, and ARSV strategies, as well as a threshold asymmetric autoregressive stochastic volatility (TA-ARSV) model that we propose. The energy products considered in this analysis are probably the most relevant energy products for the economic activity of the nations and the economic relations between countries: Crude Oil (OPEC reference basket and London Brent index), Gasoline, Natural Gas, Butane, and Propane. We use spot prices and the time reference ranges from 1986–1993 to 2009 depending on the product.     

Teaching the history of economic thought

The main purpose of this survey is to present the results of a questionnaire recently sent to historians of economic thought. This questionnaire — presented in the appendix - was devised so as to provide data on the approaches and experiences of teaching the history of economic thought in a wide range of universities throughout the world.

A summary of the most significant results is presented in section 2 of this survey. Section 1 provides a general introduction to the methodological context of the discussion of problems concerning the teaching of the discipline.     

Comments on : ‘The decline and rise of political economy’, by Bruce Yandle

The first part of the argument is a reformulation of Yandle's problem and a sketch of the current apologetics of Public Choice Theory and its pitfalls. In the second part it is argued that Yandle's thesis on the connection between the social value of political economy and the size of the state displays identical flaws. An improved specification is needed to save this challenging thesis.