Understanding Stakeholder Thinking: Themes from a Finnish Conference

Discussion and debate on stakeholder theory continues unabated, but not a lot of people know that it first began in Finland in the 1960s, as this report of a recent Conference there shows. Archie B. Carroll, the well-known writer on corporate social responsibility, is Robert W. Scherer Professor of Management at the University of Georgia, Athens, GA, USA (e-mail acarroll@uga.cc.uga.edu); and Juha Näsi is Professor of Management at the University of Jyväskylä, Jyväskylä, Finland.     

The Effect of Information Sources on the Success of the Organizational Buying Process

The objective of this empirical study was to investigate how the use of internal and external information sources influence the success of an organization’s buying process, and how the characteristics of the buying task influence the employment of these information sources during the buying process. Quantitative data were collected by structured interviews among Finnish business organizations early in 2008. The results suggest that the employment by an organization of information provided by a supplier during the buying process has a significant but contradictory influence on the success of the buying process. Furthermore, the complexity, newness, and importance of the buying situation were found to have a significant influence on the employment of different sources of information during the various stages of buying process. Perceived risk of the buying task was found to have no significant effect on the use of different information sources.     

Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

ABSTRACT

Though organizations increasingly collaborate with social media influencers, such as bloggers and videobloggers, little is known as to how the contextual cues related to sponsored content affect the authenticity perception of the social media influencers among audience members. This study explores how positive and negative priming of sponsored content shapes the authenticity perception of the vlogger among its audience members. Four different manipulation conditions were constructed to study a U.S. based travel vlog on Qualtrics, with data collected via Amazon’s Mechanical Turk. A theory-guided content analysis of 211 open viewer responses was conducted to compare perceptions of authenticity between the manipulation groups. The results verified the significance of priming: the same sponsored content can result in opposite reactions among the audience members depending on the positive/negative valence of the introductory text attached, highlighting the central importance of strategic communication related to the perception of sponsored content. The results also point out the importance of audience member engagement for experienced authenticity: The manipulation of audience participation with the vlog had a stronger effect on the perception of authenticity of the vlogger than the positive/negative valence of the introductory text.     

The “You and I” of Happiness: Investigating the Long‐Term Impact of Self‐ and Other‐Focused Happiness‐Enhancing Activities

It is commonly known in the positive psychology literature that people who want to increase their happiness ought to engage in so‐called happiness‐enhancing activities. Building on this stream of research, work that emphasizes the duality of happiness (affect vs. meaning) is introduced in order to propose a new conceptualization of happiness activities. The new conceptualization distinguishes between self‐ and other‐focused happiness activities, and argues for the importance of other‐focused activities over self‐focused ones. Results from a six‐week long study show that other‐focused happiness activities consistently outperformed self‐focused ones in terms of raising participants’ levels of happiness. Although self‐focused happiness activities also increased happiness, by showing increases over time relative to participants’ baseline level, other‐focused happiness activities consistently outperformed such increases.     

Competitive dynamics,strategic consistency,and organizational survival

This study investigates strategic consistency in competitive behavior. We construct a logically consistent evolutionary model, providing a causal argument to link a level of strategic consistency to long‐term organizational survival. According to our results, strategic consistency seems to be related to both organizational survival and the most efficient change over time concerning the key elements of a firm's strategy. One of the benefits of the model is that some of the components and processes may be manipulated through experimental or simulation interventions. This means that the model can be formally tested in future studies and managers can use it to fine‐tune patterns of competitive behavior. Copyright © 2008 John Wiley & Sons, Ltd.     

The effects of the experience recommendation on short- and long-term happiness

Previous research has argued that in order to become happier, consumers should prefer experiences over material objects. However, this experience recommendation is based upon measures of short-term happiness. In two empirical studies, we test the experience recommendation for both short- as well as long-term happiness. In line with previous results, it was found that the experience recommendation holds for short-term happiness but data did not support the superiority of the experience recommendation for long-term happiness. More specifically, it was documented that adding a material component to the experience had the best effect upon long-term happiness.     

Ownership Structure and Accounting Method Choice: A Study of European Real Estate Companies

Companies can under IAS 40 Investment Properties choose between the fair value and the cost models. The fair value model arguably results in more relevant information but is also more costly to use. Based on studies suggesting that financial reports are a more important medium for communication with investors if ownership is dispersed, we hypothesize that the use of the fair value model is positively associated with ownership dispersion. We study European Real Estate firms and find support for this prediction. We also find a positive association between trade of shares and ownership dispersion, supporting the view that financial statements are less important if ownership concentration is high. Finally, we examine whether the choice depends on the identity of large owners. Companies with a financial company as the largest owner are somewhat more likely to choose the fair value model. Overall, the results indicate that accounting rules facilitating optional accounting policies have benefits.     

STRATEGIC R&D AND NETWORK COMPATIBILITY

We analyse the effects of network externalities in strategic R&D competition. We present a model of two firms competing with R&D investments and prices in a differentiated consumer market. Buyers form firm-specific networks which can be compatible. A high degree of compatibility and large spillovers moderate price competition due to weak strategic value of firm-specific networks and R&D investments, respectively. Asymmetry in product qualities brings out network effects that cancel out in conventional symmetric settings. The lower quality firm increases R&D and decreases its price as spillovers or network compatibility is increased. This happens when R&D and firm-specific network size have high strategic value.