Limiting Auditors' Liability: The Potential Consequences

The recent revival of interest in the issue of limiting auditors' liability raises questions about the potential effect of such a limitation on auditors' performance. This paper considers the consequences of limited liability from the perspectives of contracting theory and economic arguments. We examine the potential effect of a reduction in auditors' liability on the standard of care or quality of service they provide, emphasising the "calculus of negligence" concept used by Australian courts. We consider the potential impact of reduced liability on the auditor's decision to shirk responsibilities (the moral hazard problem) and on the value placed on audit services. The analysis shows that placing a statutory cap on auditors' liability has the potential to reduce the effectiveness of bonding mechanisms; provide an avenue for divergent behaviour; lower the level of care provided by auditors; and decrease the value of audit services.     

Decision Usefulness of Cash and Accrual Information: Public Sector Managers’ Perceptions

This study examines the usefulness of accrual accounting information for internal decision‐making contexts in the Western Australian public sector. Based on questionnaire responses of public sector managers, it was found that accrual accounting is perceived to be more useful than cash accounting in 16 of the 19 decision situations. These results suggest that the perceived usefulness of the accrual accounting system has improved with the passage of time. It may well be that perceptions of the usefulness of information derived from an accounting system will change over time as users gain familiarity and experience with a system.     

Consumer perceptions of risks of chemical and microbiological contaminants associated with food chains: a cross-national study

The development and implementation of effective systems to identify vulnerabilities in food chains to chemical and microbiological contaminants must take account of consumer priorities and preferences. The present investigation attempted to understand consumer perceptions associated with chemical and microbiological contaminants in four specific food chains (drinking water, farmed salmon, chicken and milk powder). To this end, ten focus group discussions were held in five different countries (Poland, Ireland, the Netherlands, France and Brazil). Consumers expressed higher concerns about chemical, as compared with microbial, contaminants. Chemical contaminants were more strongly associated with the potential for severe consequences, long-term effects and lack of personal control. Traceability was considered by consumers as a useful tool that offers the potential to improve consumer confidence in food safety.     

Comparing automated text classification methods

Online social media drive the growth of unstructured text data. Many marketing applications require structuring this data at scales non-accessible to human coding, e.g., to detect communication shifts in sentiment or other researcher-defined content categories. Several methods have been proposed to automatically classify unstructured text. This paper compares the performance of ten such approaches (five lexicon-based, five machine learning algorithms) across 41 social media datasets covering major social media platforms, various sample sizes, and languages. So far, marketing research relies predominantly on support vector machines (SVM) and Linguistic Inquiry and Word Count (LIWC). Across all tasks we study, either random forest (RF) or naive Bayes (NB) performs best in terms of correctly uncovering human intuition. In particular, RF exhibits consistently high performance for three-class sentiment, NB for small samples sizes. SVM never outperform the remaining methods. All lexicon-based approaches, LIWC in particular, perform poorly compared with machine learning. In some applications, accuracies only slightly exceed chance. Since additional considerations of text classification choice are also in favor of NB and RF, our results suggest that marketing research can benefit from considering these alternatives.     

Presentation Format and Financial Literacy: Accessibility and Assessability of Retirement Savings Statements

While increased financial literacy may improve individual retirement savings decisions, modifying the placement of key information in retirement savings statements can produce further improvements. We examined the extent to which placement of information and financial literacy affected the accessibility of information for individuals and assisted in their financial decision making. We also disaggregated financial literacy into numeracy and knowledge to identify key drivers. Using an experimental design, we find the increased salience resulting from modifying the presentation format improved participants' ability to locate important information (accessibility) and to evaluate the relative performance of funds (assessability). However, the incremental benefits of placement are only found for individuals with moderate numeracy skills. We conclude there is value accruing from financial literacy programs as advocated by regulators, but suggest additional benefits may be reaped from focusing on numeracy skills and from using presentation formats that improve information accessibility and assessability.     

Factors influencing adoption of genetically modified crops in Africa

The debate around genetically modified (GM) crops in Africa continues to grow especially among policy-makers, food manufacturers, farmer organisation and consumer advocacy groups and the general public. While other regions have taken a firm position on biotech crops, Africa remains largely ambivalent, with wide variation in GM policy across countries. The central objective of this paper is to analyse the factors that influence the adoption of GM crops in Africa. First we evaluate the current status of GM crop adoption in Africa. Second we identify the key enablers and hindrances to adoption of GM crops. The main factors include ministerial control of biosafety, peer country influence, stage of seed sector development, advocacy by key political figures, the media, activism, food security and technical capacity. We posit that, for most African countries, GM policy is guided by political rather than technological considerations with media and special interest groups playing a key role. Despite the numerous impediments, slow progress is being made in preparing the requisite enabling environment for biotechnology adoption in Africa.     

The interrelationship between management control mechanisms and strategy

This paper examines the interrelationship between management control system (MCS) mechanisms and strategy. The traditional view is that the MCS is shaped by organisational strategy. More contemporary viewpoints, however, suggest that there may be a two-way relationship between the two variables. That is, MCS shapes, and is shaped by, strategy.We develop two research questions that describe the interrelationship between MCS and strategy, and test them using a public sector entity that experienced a strategic change. A retrospective longitudinal study, spanning five years and involving archival data, interviews and a questionnaire, was adopted. The analysis confirms the existence of a two-way relationship between MCS and strategy. We find that the interactive use of MCS mechanisms helps to facilitate a change in strategy, and that MCS mechanisms change to match a change in strategy.     

Perspectives on the Development of Low-cost Airlines in South-east Asia

Low-cost airlines are seen by some as one of the best things that have happened within contemporary travel. The clever business idea of offering significantly lower prices by taking out all the extras in a short-haul flight, along with innovative cost-cutting measures, was successful in the USA as early as 1973 when South-west Airlines flew her first low-cost flight. This paper asks whether this scenario has potential in Southeast Asia. According to many analysts, the environment in South-east Asia is simply not suitable for budget carriers. Governments are still very protective of their flag-carriers, there is a lack of cheap, secondary airports, South-east Asians are not wealthy enough to fly, and other cost-cutting measures like Internet distribution cannot easily be replicated. This paper argues that the opposite is true. There might not be 'open-skies' in South-east Asia, but the governments appear willing to nurture low-cost airlines to coexist with their flag-carriers. The number of airports that could serve as gateways for these airlines is more numerous than expected. The South-east Asian population is getting wealthy enough to fly and there also exists a significant market if the low-cost carriers can take advantage of it.     

Capturing the Degree of Modularity Embedded in Product Architectures*

This article focuses on integrating various perspectives on product architecture modularity into a general framework and proposes a way to measure the degree of modularization embedded in product architectures. The article addresses trade‐offs between modular and integral product architectures and how components and interfaces influence the degree of modularization. The article identifies the following key elements of product architecture modularity: components (standard and new‐to‐the‐firm), interfaces (standardization and specification), degree of coupling, and substitutability. A mathematical model, termed the modularization function, is applied to measure the key elements and their combined effect on the degree of modularization embedded in product architectures. The application of the modularization function is illustrated by two distinct sets of product architectures: Chrysler Jeep's windshield wipers controllers and Schindler's hydraulic and traction‐pull transmission elevators. The analysis of the Chrysler case shows that the silent‐relay architecture produces more opportunities for modularization than the solid‐state architecture due to the higher substitutability factor and lower new‐to‐the‐firm component composition. The Schindler case captures the dynamics of modularity created by three types of components (standard, customizable, and new to the firm) and two types of interfaces (fundamental and optional). Based on the case studies, the article outlines testable propositions and discusses the managerial and theoretical implications for the modularization function.