The differential roles of brand credibility and brand prestige in consumer brand choice

This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is tested with structural equation modeling analysis: brand credibility, brand prestige, perceived quality, information costs saved, perceived risk, and brand purchase intention. The results suggest that both brand credibility and brand prestige positively influence brand purchase intention through perceived quality, information costs saved, and perceived risk under different product categories representing the high and low self‐expressive nature. Several implications for advertising messages and brand positioning strategies are discussed. © 2010 Wiley Periodicals, Inc.     

Berry–Esseen bounds for density estimates under NA assumption

Let {X _j } be a strictly stationary sequence of negatively associated random variables with the marginal probability density function f(x). The recursive kernel estimators of f(x) are defined by

Revisiting media selection in the digital era: adoption and usage

This study presents an empirical analysis of the usage of limited media resources, gratification of user expectations, complementarity between different types of media, and the competitive relationship of media, based on new media in China, specifically Wechat, Weibo, and Renren. In this study, previously un-researched areas of the difference between old and new media as well as competition among the new media are analyzed so as to suggest strategies for increasing the market share. The results showed that (1) Wechat, a service which has converged the positive attributes of old and new media, provided a high level of user gratification by meeting user’s diverse requirements, while Weibo beat other social media regarding information seeking because its network structure has advantage on extensive information acquisition. On the other hand, Renren was less competitive than Wechat and Weibo, but it still had its place as an information seeking media because of the plentiful amount of information such as pictures and videos. (2) There was keen competition among the media that provided high levels of user gratification. (3) Old media were competitively superior in media richness, equivocality reduction, and the social relationship, while new media were competitively superior in information seeking and remediation of media. The conclusions suggest that, for social network service/site-based new media to obtain the advantage in the media market, they need to provide users more diverse communication functions and a platform for more meaningful communications.     

The Pareto rule for frequently purchased packaged goods: an empirical generalization

Many markets have historically been dominated by a small number of best-selling products. The Pareto principle, also known as the 80/20 rule, describes this common pattern of sales concentration. Several papers have provided empirical evidence to explain the Pareto rule, although with limited data. This article provides a comprehensive empirical investigation on the extent to which the Pareto rule holds for mass-produced and distributed brands in the consumer-packaged goods (CPG) industry. We used a rich consumer panel dataset from A.C. Nielsen with 6 years of purchase histories from over 100,000 households. Our analysis utilizes a large number of potential factors such as brand attributes, category attributes, and consumer purchase behavior to explain variation in the Pareto ratio at the brand level across products. Our main conclusion is that the Pareto principle generally holds across a wide variety of CPG categories with the mean Pareto ratio at the brand level across product categories of .73. Several variables related to consumer purchase behavior (e.g., purchase frequency and purchase expenditure) are found to be positively correlated with the Pareto ratio. In addition, niche brands are more likely to have a higher Pareto ratio. Finally, brand/category size, promotion variables, change-of-pace brands, and market competition variables are negatively correlated with the Pareto ratio.     

Do oil price changes really matter to the trade balance? Evidence from Korea-ASEAN commodity trade data

The contribution of this article is to assess the effect of oil prices have on the trade balance in the framework of bilateral commodity trade data between Korea and each of the four ASEAN member countries—Indonesia, Malaysia, Singapore, and Thailand. To examine this subject thoroughly, we first assume the effects of oil price changes to be symmetric and apply the linear autoregressive distributed lag (ARDL) method to the subject. We find that the price of crude oil indeed has an important role in affecting Korea's trade balance with those four ASEAN economies in both the long- and short-run. We then separate oil price hikes from oil price plunges and implement the nonlinear ARDL method to reveal that there is evidence that changes in oil prices appear to have asymmetric effects on the trade balance for certain products in the long- and short-run.     

International trade and macroeconomic dynamics: The case of U.S. bilateral trade with G-7 countries

The short- and long-run effects of exchange rates, income, interest rates and government spending on U.S. bilateral trade with the other G-7 countries are investigated using an autoregressive distributed lag (ARDL) model. The primary contribution of this study is to consider separating the analysis of exports and imports in an integrated model that empirically encompasses four major schools of thoughts – elasticity, Keynesian income, absorption and monetary approaches – in order to identify macroeconomic linkages to U.S. bilateral trade with the other G-7 countries accurately. Results suggest that, in both the short- and long-run, U.S. imports and exports are highly sensitive to changes in U.S. and foreign income, while U.S. imports and exports are relatively insensitive to changes in bilateral exchange rate. It is also found that both exports and imports are more responsive to changes in government spending than changes in interest rates in both the short- and long-run.     

Death imagery in antipoaching advertising

In three studies, death imagery and regulatory focus are examined for their effects in wildlife protection campaigns. Images of death are found to lead to positive intentions to conserve wildlife through fear, but only when ads are prevention-focused rather than promotion-focused. In Study 1, participants who view an image of a dead elephant indicate feeling fear and stronger intentions to conserve wildlife. In Study 2, participants who view a prevention-focused ad depicting a dead rhino indicate stronger intentions to sign a wildlife conservation pledge, but the effect is attenuated when the ad is promotion-focused. Study 3 finds similar results using the image of a dead tiger. Theoretical insights and practical implications are discussed.     

Do types of foreign capital matter for income equality?

We investigate the link between financial integration and income inequality, suggesting that different channels of financial integration have contrasting distributional effects. Using an unbalanced panel of 65 countries from 1992 to 2015 and employing dynamic panel data methods, we find that greater financial integration through debt-creating capital increases income inequality compared to equity-type capital. Furthermore, a larger share of direct investment in financial integration is associated with lower income inequality; the converse is true for loans and credit, while the share of portfolio investment has no significant effect when considered as a whole. Evidence also shows that increased financial integration and trade is beneficial for reducing the income inequality of emerging economies.     

On the Determinants of Surges and Stops in Foreign Loans: An Empirical Investigation

This paper examines the determinants of surge and stop episodes in foreign loans using quarterly data from 55 countries covering 1990Q1 to 2011Q4. The estimation results show that, first, global, contagion and domestic factors are all significantly associated with both loan-led surge and stop episodes. Second, domestic factors are more relevant to stops than to surges and are associated more strongly with episodes in emerging countries than with those in advanced countries. Third, global risk and domestic growth shock are most consistent and important in predicting both types of episodes. Fourth, financial linkage is the most important contagion channel in the occurrence of loan-led episodes. Fifth, capital control is not a useful tool for avoiding either type of episode and may actually increase their likelihood. Finally, stops in emerging countries are strongly related to macroeconomic fundamentals such as inflation, current account balance, net foreign assets, real exchange rate, and previous occurrence of surge episodes. Our results strongly suggest that emerging countries with lower institutional quality levels are more likely to experience both surges and stops.     

Are Female Executives More Risk-Averse than Male Executives?

It is often argued that women are more risk averse than men. This paper provides additional evidence on this issue by examining the stock selling behavior of male and female executives in response to stock option awards. When corporate executives sell shares of their firm upon new stock option awards, it is an indication that they are attempting to reduce risk through diversification of their personal portfolio. More rigorous stock sales by female executives would indicate that they are more risk averse than their male counterparts. However, this paper finds that male executives are more risk averse by engaging in higher diversification-related stock sales than the female executives. It is also found that the stock sales by male executives approximate the optimal hedge ratio.