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121.
This paper explores the impact of copyrights on firm value and on the demand for firm output. Using panel data on franchise value and ticket sales from the National Football League over the 1991–2000 period, we analyze the effect of copyrights (in this case, team logos) using several parametric estimators, the Arellano and Bond [1991. Some tests of specification for panel data: Monte Carlo evidence and an application to employment equations. Review of Economic Studies 58, 277–297] dynamic panel data estimator, and a semi-non-parametric method based on difference-in-differences propensity score matching. We find a negative effect of logo changes on franchise value that is robust across multiple specifications. In addition, logo changes also appear to have a moderate positive, albeit not particularly robust, impact on ticket sales. 相似文献
122.
Michael Philips 《Journal of Business Ethics》1985,4(4):233-237
This paper attempts to explain the significance of the ‘ideologies’ — or ‘middle-level’ normative discourse — described by Kenneth Goodpaster in his paper ‘Business Ethics, Ideology, and the Naturalistic Fallacy’. It is argued that the propositions constitutive of this discourse are not invokable moral principles (i.e. principles which generate solutions to actual moral problems). Rather, they are characterizations of the normative contexts in which moral decisions are made. As such, they place limits on the ways in which the abstract moral principles of traditional moral theory may be applied or interpreted in making real-life moral decisions. 相似文献
123.
Conflict management and innovation performance: An integrated contingency perspective 总被引:1,自引:0,他引:1
Michael Song Barbara Dyer R. Jeffrey Thieme 《Journal of the Academy of Marketing Science》2006,34(3):341-356
In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question
the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional,
and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context
of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive
and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical
results both support and question some of the previous findings in conflict research. The results indicate that integrating,
accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive
and destructive conflict in an innovation context.
Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina.
Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign
subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others.
R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott
School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business
marketing, word-of-mouth promo-tion, services marketing, and negotiation.
Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina.
Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship
management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles
in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of
theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing. 相似文献
124.
Michael Harvey Ph.D. Roger Kerin Ph.D. 《Journal of the Academy of Marketing Science》1977,5(4):327-338
This article has attempted to outline the antecedent conditions which produced a gasoline shortage in the United States and
describe the demarketing strategies employed by Shell and Exxon. The effectiveness of their respective strategies and the
oil industry, in general, in stimulating de-consumption was also examined. 相似文献
125.
Roger Kerin Ph.D. Michael Harvey M.B.A. 《Journal of the Academy of Marketing Science》1974,2(4):582-592
The number and rate of development of new consumer legislation necessitates the evaluation of existing legislation. This paper
summarizes and categorizes, in detail, the impact of select pieces of consumer legislation on consumer decision making. It
is an implied objective of the paper to provide a perspective for future public policy formulation. The pieces of legislation
evaluated in the paper are: (1) unit pricing; (2) product labeling; and (3) disclosure of interest rate provisions for consumer
credit. The impact of these pieces of legislation have been minimal, indicating the need for an educational program for consumers. 相似文献
126.
Pioneer brand advantage and consumer behavior: A conceptual framework and propositional inventory 总被引:1,自引:0,他引:1
What are the behavioral origins of pioneer brand advantage? This article provides an integrative conceptual framework and propositional inventory to help more fully understand this multifaceted phenomenon. It is proposed that there are three sources of entry-order information that work through various psychological processes and affect multiple decision process variables. The conceptual framework translates into eight testable propositions. New exploratory evidence is presented. Managerial implications are discussed. 相似文献
127.
Management Review Quarterly - Additive manufacturing (AM) is regarded as a technology that has transformative and disruptive potential in nearly all industries. However, AM is not only about new... 相似文献
128.
129.
An evaluation of onsite concurrent review over and above the effects of Aetna's precertification program demonstrated reduced utilization and expenses, especially for ancillary services, and no adverse effects on rates of medical complications. 相似文献
130.