Sampling in the twenty-first century

This article summarizes the most significant developments in survey sampling in the twentieth century, especially as they relate to marketing and marketing research, and attempts to predict, based on what we know now, significant developments that will occur early in the twenty-first century. The article is divided into the following sections: (1) Developments in Door-to-Door Sampling, (2) Developments in Telephone and Mail Surveys, (3) Location Samples, (4) Focus Groups and Other Sloppy Samples, (5) Sampling Rare Populations, (6) Business Surveys, (7) Panels, (8) Developments in the Theoretical Foundation of Survey Sampling, and (9) The Evolutionary Process and Future Developments. Seymour Sudman is Walter A. Stellner Professor of Marketing and the deputy director of the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, co-author, or editor of 20 books and more than 200 articles dealing with sampling and survey methods. Edward Blair is a professor of marketing and entrepreneurship at the University of Houston and the head of the department. He is the author (with Seymour Sudman) of a text on marketing research, and his articles on research procedures have appeared in various academic journals. He also has taught sampling and other topics at the American Marketing Association’s School of Marketing Research since its inception.     

The environmental crisis in the third world

The destruction of the environment Is not a threat to Industrialised countries alone but also to those strenuously endeavouring after economic progress. Development efforts are often accompanied by disastrous effects for the environment. In view of such gloomy aspects a new development strategy is to be conceived.     

Sales forecast errors for new product projects

It is difficult to avoid errors in sales forecasts for new industrial products, especially when the forecasts are made at the new product screening stage. But if managers are aware that a forecast is likely to be in serious error, they can take steps to deal with the uncertainty. A research project analyzed 185 new product projects to develop four major indicators of sales forecast error. The indicators can be derived for specific firms from typical project screening questions and can be used to alert new product managers to special development problems that may be present.     

Designing long-term disability plans: tax efficiency vs. maximizing wage replacement

The tax treatment of long-term disability plans raises difficult questions for employers and employees, as it necessitates a tradeoff between tax efficiency and maximizing wage replacement for disabled workers. By using simplified case examples, this article illustrates the advantages and disadvantages of different plan design choices. The authors conclude that, in most cases, long-term disability coverage should be mandatory but that employees should be given the choice to decide whether their coverage is taxable.     

Essential aggregation procedures on restricted domains of preferences

The restricted domains of individuals' preferences that permit the construction of Arrow social welfare functions and nonmanipulable voting procedures in which each of n voters has some power are characterized. In this context a domain is the Cartesian product of n sets of strict preference orderings. Variants of this result are obtained under the additional requirement of neutrality and in the case when alternatives are vectors whose ith components affect only the ith voter. Kalai and Muller's analogous result (J. Econ. Theory16 (1977), 457–469) concerning nondictatorial procedures is discussed and proved as a corollary to the main theorem.     

Protest Responses in Contingent Valuation

A significant number of respondents to contingent valuation surveys tend to either state a zero bid, or refuse to state a bid at all, for reasons associated with the process of valuation. These protest responses are routinely removed from contingent valuation samples because it is assumed that they are not indicative of respondents true values. The censoring of protest responses has led to the emergence of a definitional controversy. One view is that the definition of protest responses and the rules for censoring them are dependent on whether the practitioner conceives of the contingent valuation survey as a market or as a referendum. However, what is not acknowledged is the possibility that protest responses and their meaning may vary according to the type of good being valued, the elicitation format, and the interaction between these elements and external factors. This potential renders the development of unambiguous rules for censoring protest responses difficult. Moreover, when willingness to pay is viewed as a behavioural intention, it becomes important to determine what the responses actually mean. This approach does not assume an interpretative position a priori against which the responses should be judged, but seeks to inform an existing understanding which is inadequate.     

Organisational learning in contested environments: lessons from Brent Spar

The Post–Altman model of corporate greening, with its focus on organisational learning as a key component in overcoming organisational barriers to environmental changes, is reviewed in relation to Shell's attempted deep sea disposal of Brent Spar in 1995. It is argued here that environmental innovation requires not only organisational learning but a capacity to collaborate with outsiders. Shell's failure to appreciate different perceptions of its Brent Spar proposals, and to develop the alliances that would have been needed to explore alternatives, resulted in costly damage to both its reputation and its European sales. The decision was reversed, and substantial organisational change took place, but as a result of external pressure rather than internal learning. Shell's experience raises significant issues for corporate greening, and particularly for companies seeking to improve environmental performance in contested environments. © 1997 John Wiley & Sons, Ltd and ERP Environment.     

Extending the scope of environmental management: The case of company-assisted travel in Britain

European initiatives such as eco‒labelling and eco‒management and audit have encouraged a focus in company environmental policies on the environmental impacts directly associated with the production, distribution, use and disposal of products. Indirect effects, such as business‒related travel, have been given much less attention. The environmental consequences of company policies to include company cars, and other forms of assistance for car travel, in the remuneration packages of British managers are assessed. The need to target the travel miles generated by business activity is highlighted, and sources of resistance to policies to cut back on company cars are identified. Success in bringing company‒assisted travel within the orbit of company environmental policy, it is suggested, would not only bring immediate environmental benefits, but could also be significant in challenging aspects of organizational culture which hold back the development of sustainable business. © 1997 by John Wiley & Sons, Ltd and ERP Environment.     

Collective Investment Schemes: The Role Of The Trustee

There has been a lack of analysis of the justification for trustees in collective investment schemes, although a study of the topic is pertinent because of the prominent position occupied by trustees in certain schemes. One possible justification, considered in this paper, is the existence of a collective action problem. Four types of schemes are examined: debentures, public unit trusts, life-insurance firms and superannuation funds. While each of these schemes can exhibit a considerable collective action problem, only the first three typically involve a trustee. We conclude that even where a collective action problem exists, there is not necessarily the need for a trustee. There may be more efficient solutions to the problem.