新形势下施工企业管理理念探讨

随着中国市场经济体制改革的深化，世贸经济组织的加入，建筑市场环境的变化，企业改制及经营特型的开展，施工企业如何立足于国内市场，打入国际市场，面临着又一次大发展的机遇与挑战。本文通过综合分析，对我国建筑施工企业管理思想提出了一些初步的看法，供有关管理人员参考。     

创业女性:要事业还是要家庭?

对这个问题的回答，无外乎三种答案：一是更看重事业；二是更看重家庭；三是家庭和事业兼顾。     

东亚经济一体化与粤台经贸关系探讨

2005年4月以来,台湾各界纷纷访问大陆;而“连宋”访问大陆后,台湾当局的政治取向仍不明朗,其后果将会是阻碍两岸经贸关系的发展,使台湾经济面临着边缘化的可能。当前,粤台双方应该顺应时代潮流,加强经贸合作,推动两岸经济一体化,尽快融入东亚区域经济整合的格局之中。     

Improved estimation of portfolio value‐at‐risk under copula models with mixed marginals

Portfolio value‐at‐risk (PVAR) is widely used in practice, but recent criticisms have focused on risks arising from biased PVAR estimates due to model specification errors and other problems. The PVAR estimation method proposed in this article combines generalized Pareto distribution tails with the empirical density function to model the marginal distributions for each asset in the portfolio, and a copula model is used to form a joint distribution from the fitted marginals. The copula–mixed distribution (CMX) approach converges in probability to the true marginal return distribution but is based on weaker assumptions that may be appropriate for the returns data found in practice. CMX is used to estimate the joint distribution of log returns for the Taiwan Stock Exchange (TSE) index and the associated futures contracts on SGX and TAIFEX. The PVAR estimates for various hedge portfolios are computed from the fitted CMX model, and backtesting diagnostics indicate that CMX outperforms the alternative PVAR estimators. © 2006 Wiley Periodicals, Inc. Jrl Fut Mark 26:997–1018, 2006     

长丰模式：实现品牌回报产生复合效益

2005年的中国电视节目（包括电视剧）市场已经渐入“整合营销时代”的佳境，电视节目的制作者、投资者不再单纯追求资金回报，而是更加关注电视节目与商业品牌以节目及相关活动为平台，通过整合营销传播手段实现品牌回报、产生复合效益。     

外贸生意难做是价格竞争引起的吗

外贸生意越来越难做了。如何看待这种现象？有人说，这是由于在高度竞争压力下的角色变形；也有人说．为了减少成本．大家都走捷径．最终导致恶意价格竞争。还有人说．企业不论大小．核心问题是要发展．增强市场竞争的能力。[编者按]     

默认盗版——软件商不愿意说出口的营销策略

如果我说有些国际名的软件商默认盗版，甚至鼓励盗版，一般人可能不太相信。但这却是一个事实，不仅是事实，而且是软件商非常成熟的一种营销策略。本正是要揭示这一商业秘密，并分析这一营销战略的利弊及由此造成的社会影响。     

华源重组与重组华源

总资产达572亿元，旗下拥有七家上市公司，号称“中国最大的纺织企业集团”、“中国最大医药集团”的华源集团，今年来不断曝出资金危机的消息。9月，伴随多家债权银行起诉，华源危机达到顶峰。这个血统纯正的直属国务院国资委的百家中央企业中的巨无霸，被迫接受国资委主持下的重组计划。以兼并重组资本运作见长的华源集团终被他人重组，这是华源的宿命，抑或是“华源式”企业的宿命？华源遭到逼债的始末原委是什么？纺织主业的缺失是不是造成资金链脱落的根本原因？介入重组案的诚通集团能否救华源于水深火热？[编者按]     

中间选民理论在农民工市民化政策制定中的运用——基武汉市436位农民工的实证研究

The Median Voter Theory is an important theory in the neo-political economics. It can be applied to solve the collective choice paradox and analyze the policy making for the citizenization of peasant workers. Adopting the method of factor analysis, this paper makes an empirical study on peasant workers’ preference for citizenization. We find that there is a paradox of future residence preference and self-identification in peasant workers. On this basis, peasant workers are divided into 5 subgroups, and it is found that the median undecided peasant workers are the median voters. Based on the analysis of the median undecided peasant worker’s complaints and appeals, it is proposed that the country should strengthen the vocational training system, establish a social security system, expand the agricultural reform and promote educational reform to facilitate the citizenization of peasant workers. __________ Translated from Guanli Shijie 맜理世界 (Management World), 2007, (4): 40–67