Does a 'shadow workforce' of inactive nurses exist?

The entire population of inactive nurses in Vermont was surveyed to determine if a "shadow workforce" exists. The notion that large numbers of nurses are available to return to work is not supported by this study. Desirable benefits for those wishing to return are discussed.     

Causes and effects

Most companies make charitable donations, but few approach their contributions with an eye toward enhancing their brands. Those that do take such an approach commit talent and know-how, not just dollars, to a pressing but carefully chosen social need and then tell the world about the cause and their service to it. Through the association, both the business and the cause benefit in ways they could not otherwise. Organizations such as Avon, ConAgra Foods, and Chevrolet have recognized that a sustained cause-branding program can improve their reputations, boost their employees' morale, strengthen relations with business partners, and drive sales. And the targeted causes receive far more money than they could have from direct corporate gifts alone. The authors examine these best practices and offer four principles for building successful cause-branding programs. First, they say, a company should select a cause that advances its corporate goals. That is, unless the competitive logic for supporting the cause is clear, a company shouldn't even consider putting its finite resources behind it. Second, a business should commit to a cause before picking its charitable partners. Otherwise, a cause-branding program may become too dependent on its partners. Third, a company should put all its assets to work, especially its employees. It should leverage the professional skills of its workers as well as its other assets such as distribution networks. And fourth, a company should promote its philanthropic initiatives through every possible channel. In addition to using the media, it should communicate its efforts through the Web, annual reports, direct mail, and so on. Cause branding is a way to turn the obligations of corporate citizenship into a valuable asset. When the cause is well chosen, the commitment genuine, and the program well executed, the cause helps the company, and the company helps the cause.     

Ethical Aspects of the Marketing of Savings and Investment Products in the UK

In spite of strengthened financial regulation, ethical concern continues about the promotion and distribution of financial services in Britain, including savings and investment products. Greater ethical attention needs to be paid to products, price, promotion and distribution. The authors are all faculty members of the School of Management and Finance, University of Nottingham, University Park, Nottingham NG7 2RD, UK. Correspondence should be addressed to Dr Ennew. Alison McGregor gratefully acknowledges funding provided by the Association of British Insurers.     

董事会信息保密战

正创建互相信任的文化可能是董事会防范信息泄露的最佳措施,董事长应该以身作则,率先在董事会中营造充满信任与凝聚力的氛围信息时代,机密情报比以前更容易泄露。即时通讯工具和社交媒体赋予每个人通过英特网广泛传播消息的能力,而机密信息总是陷入被有意或无意暴露的风险中。追捧透明度和披露的文化潮流盛行,高调的泄密者时不时登上头版头条,维权股东和他们的提名     

A Sequential Choice Alternative to the Travel Cost Model

The travel cost model is the standard model used in the recreation demand area. This model assumes that the decision on the number of trips in a given time period (a season, for example) to a particular site is determined at the beginning of the time period. For certain types of recreation activity, it may be better to model the decision to take a trip to a given site as a function of the outcome of previous trips and the realization of random variables on previous trips (as well as travel and time costs). The spatial choice behavior itself may be sequential in nature rather than continuous. In this paper, a model is developed which specifies the choice of a discrete number of sequentially chosen trips to a given site as a function of site-specific variables and values realized on previous trips. This model improves upon the existing travel cost model by specifying discrete integer values for the number of trips, developing an explicit relationship between trips taken and the number of days spent on each trip, and allowing intra-seasonal effects to determine the probability of taking an additional trip. A comparison is made between the traditional travel cost model estimates of consumer's surplus and the estimates from this sequential discrete choice model.