Die reale Zahlungsbereitschaft für Klimaschutz

Der Klimawandel und das globale ?ffentliche Gut Klimaschutz genie?en gro?e Aufmerksamkeit in der ?ffentlichen Debatte. Klimaschutz verursacht jedoch Kosten und es stellt sich die Frage, was die Menschen in Deutschland tats?chlich für Klimaschutz bereit sind zu zahlen. Dieser Beitrag stellt eine neue Studie zur Ermittlung der realen Zahlungsbereitschaft für Klimaschutz vor und diskutiert die Ergebnisse aus der Perspektive der Klimapolitik.     

Assessing cross-cultural marketing theory and research

A content analysis of 99 articles focuses on the comparative cross-cultural marketing research in 14 leading marketing and business journals from 1990 to 2008. The content analysis indicates strong growth in cross-cultural studies, especially in terms of studies on consumer attitudes and behavior and on promotion-related topics. This study classifies articles according to a series of conceptual (e.g., cultural dimensions employed in the study) and methodological (e.g., use of analytical technique) criteria. Although researchers have advanced in both conceptual and methodological respects, the studies still focus strongly on the dimensions from Hofstede (2001); methodologically, the dominance of two-country studies is problematic. Further, survey data from North America and Europe and researchers based and trained in North America and Europe are still dominant in the research field.     

Mobil im Alter

Selbstst?ndigkeit f?rdern - Mobilit?t ist die F?higkeit, sich in seiner Umgebung frei zu bewegen und die Aktivit?ten des t?glichen Lebens unabh?ngig auszuführen. Im Alter ist sie eine wichtige Voraussetzung für ein selbstst?ndiges Leben. Oft entscheidet gerade die Mobilit?t darüber, wie sich für den betagten Menschen die weitere Lebenssituation gestaltet.     

Cross-cultural entrepreneurship research: Current status and framework for future studies

Although cross-cultural research in the field of entrepreneurship is still in its infancy as a research stream, it offers important inferences for both theory and practice. Some have criticized the relative immaturity of previous survey-based studies’ methodology. In order to address this flaw, we analyze existing survey-based studies in the field of cross-cultural entrepreneurship to identify research gaps in content and methodology and then derive the most appropriate analytical approach to fill the gaps for this type of research. Finally, we present a practical framework in which to conduct sound and prudent future studies, integrating the most appropriate analytical approach, general methodological insights, and the particularities of entrepreneurship research in a cross-cultural setting.

Entrepreneurial resource acquisition via personal networks: an empirical study of German start-ups

This paper presents a resource-based theoretical model for an extended version of the network success hypothesis. It derives four main hypotheses for the relationships between resources obtained from personal networks of the founders and a new venture's success. The model takes into account a broad range of control variables. In the empirical study, based on a sample of 123 German entrepreneurs, we do not find much support for our hypotheses. We conclude that, quite in contrast to most existing theories, network links have close to no impact on getting cheap or exclusive resources.