Discovering India's three levels of luxury consumption: An exploratory research to find a conceptual framework

Luxury marketing research has moved from functional product attributes to a ‘democratized’ view in emerging economies. This seems to be based on the development of interactive and digital communications. Luxury research studies have historically focused on the brand's and marketer's perspectives. Thus, little attention has been given to the consumer's view of what we consider to be the individual drivers, i.e., the ‘inner and outer self’ and how that impacts luxury consumption. This paper presents a framework of luxury and self, using concepts such as interdependent or outer, independent or inner, and a new concept of ‘digital self’. These appear as three levels of luxury consumption, i.e., conspicuous, individual, and interactive. The interdependent self is influenced by the external motives and leads to conspicuous luxury behavior. Individual self is affected by internal motives and thus influences individual luxury consumption. Digital self affects the networks of motive and relationships and thereby impacts interactive luxury consumption and behavior.     

The Future of Advertising or Whatever We're Going to Call It

In this opinion piece, the author speculates on the future of advertising. Arguing that the challenge of predicting the future lies mainly in the lack of an acceptable definition of the field, the author solves that problem by developing a set of postulates to create boundaries for the theory and practice of the discipline. The postulates of the present discipline are used as the base from which the future might evolve. Three scenarios are proposed for the future of advertising: (1) creeping incrementalism, (2) reversal of buyer/seller roles, and (3) reinvention of the field. The author suggests that those scenarios will develop and play out based on the developmental speed and acceptance of the various technologies identified.     

Characteristics and Behaviour of Tourists Who Use Trails

This article documents the popularity of five types of trail-based recreation relative to other forms of recreation that tourists frequently participate in on their trips; identifies these trail users’ cross-participation in other outdoor recreation activities; and profiles the travel behaviour, media habits, trip planning behaviour, and demographic and socioeconomic characteristics of day hikers and snowmobilers as two particularly large trail user segments. Findings are based on data from a household telephone survey conducted in Michigan, surrounding states, and Ontario, Canada. Hiking/backpacking was found to be the most popular natural resource-based recreation activity that respondents participated in on pleasure trips taken during the past 12 months; other forms of trail-based recreation were significantly less popular; mountain bikers participated in nature-oriented recreation activities in Michigan at levels that were similar to those of hikers/backpackers; and snowmobiling appeared to be the focus of most pleasure trips on which this activity occurred, in contrast to day hiking, which appeared to be more of an ancillary pursuit.     

Factors Affecting the Extent to which Consumers Incorporate Functional Ingredients into their Diets

This study considers the factors that explain the consumption of food and beverages with functional ingredients to avert or offset health problems. We use an instrumental variables Poisson regression model to deal with the endogeneity of perceived health status in functional ingredient use. The first stage results indicate that perceived health status is associated with attitude towards functional foods, food consumption motives and information seeking and being female. The second stage results suggest that individuals who consume more functional ingredients tend to have a positive attitude towards functional foods, are novelty‐seeking, female and older. As expected, consumption of functional ingredients is more likely when consumers’ self‐reports indicate that they are aware of functional foods’ nutritional value and the link with their own health. Consistent with previous research, most of the socio‐demographics are poor predictors of functional ingredient consumption.     

Airport stops and flights on small airplanes as inhibitors of tourism-related air travel: A case study

This article discusses the extent to which prospective tourists' concerns about airport stops and flights on small airplanes inhibit air travel to tourist destinations, drawing on data from telephone surveys conducted in the Dallas–Fort Worth, Texas area. Respondents were queried about the extent to which one airport stop, two airport stops, and one airport stop followed by a flight on a small, propeller-powered airplane, respectively, would deter them from flying to a destination 1096 miles (1764 km) away. Findings suggest that marketers of similar destinations in similarly distant markets that are accessible by air only after two airport stops risk having their promotional appeals ignored by roughly half those who would prefer to reach such destinations by air. Moreover, those most concerned about such flight schedules were more likely than other respondents to have high incomes and to use the Internet to obtain vacation or travel information.     

The Policy Choices and Reaction Functions of Bank of England MPC Members

The results of an econometric exercise are presented, showing that Monetary Policy Committee (MPC) members appointed from outside the ranks of Bank of England staff (outsiders) react differently to forecasts of inflation and output than those appointed from within the Bank (insiders). All results are reinforced by the well‐established findings that, compared with outsiders, insiders choose higher interest rates, are more likely to vote as a bloc, and feature on the winning side of policy decisions more frequently. On the basis of these results, it is argued that the current MPC framework is biased toward the policy choices of insiders.     

The transition from products to solutions: External business model fit and dynamics

This article provides empirical evidence and contributes to theory building concerning business model fit and dynamics in the area of solutions business. Business models are seen in this context as going beyond considerations such as offerings and internal processes or even relationships, and as including network and market considerations. Indeed the paper highlights the fact that a business model is not firm-focused, nor dyad-focused, but rather network-, and even market-focused, demonstrating that a business model is not static, but dynamic. Manufacturer and customer continuously shift form and content of their respective business models to adapt both to the needs of the counterpart and to market context. A qualitative case study approach is adopted, with subsequent content analysis. The case study relates to the aerospace industry with focus on a complex engineering firm, one of the largest aircraft manufacturers in the world, its customer — a national airline — and their network partners of various kinds. The data were collected through multiple face-to-face interviews with managers in both companies, as a part and parcel of a network of actors that influences and is influenced by the supplier–buyer relationship. Relationships over time between these firms and network partners are described, highlighting the interplay of products and services related to the provision of solutions. Findings highlight the dynamic nature of business models over the relationship lifecycle between supplier and customer in a complex engineering environment, and the need for reciprocal adjustment of models.     

UK Macroeconomic Volatility and the Term Structure of Interest Rates*

This study uses a macro‐finance model to examine the ability of the gilt market to predict fluctuations in macroeconomic volatility. The econometric model is a development of the standard ‘square root’ volatility model, but unlike the conventional term structure specification it allows for separate volatility and inflation trends. It finds that although volatility and inflation trends move independently in the short run, they are cointegrated. Bond yields provide useful information about macroeconomic volatility, but a better indicator can be developed by combining this with macroeconomic information.     

Facilitating public participation in tourism planning on American Indian reservations: A case study involving the Nominal Group Technique

Tourism is frequently cited as a tool by which American Indians can strengthen the economies of their reservations. However, successful tourism development on such reservations requires effective tourism planning, and effective tourism planning requires public participation in the planning process. The Nominal Group Technique (NGT) has proved to be a useful group process in the tourism field but its application to tourism planning on American Indian reservations has been unexplored. This article helps to fill this knowledge gap by reporting on an NGT workshop conducted on the Lake Traverse Reservation of the Sisseton–Wahpeton Oyate (people, nation) in North and South Dakota, USA. Rich information on tourism development possibilities for three lakefront properties was obtained. Possible success factors are discussed and suggestions for conducting similar future workshops on American Indian reservations are advanced.     

Fertility and child mortality in Cote d'Ivoire and Ghana.

This article summarizes a 1994 World Bank working paper on methodological issues and a study of the determinants of child mortality and fertility in Ghana and the Cote d'Ivoire. Data were obtained from the 1985, 1986, and 1987 Cote d'Ivoire Living Standards Survey and the 1987-88 and 1988-89 Ghana Living Standards Survey. Both surveys entailed two-stage, self-weighted stratified samples. The study sample included women who had at least one birth 5 or more years before the survey. The conceptual framework distinguishes between endogenous and exogenous variables affecting fertility. The statistical approach relies on parallel reduced-form techniques. Model I assumes that all explanatory variables are exogenous. Model II excludes husbands' characteristics and household composition. Model III assumes that excluded model II factors are exogenous and likely to affect child mortality and fertility. Findings indicate that economic resources of households, maternal education, access to markets, and food prices were associated with child mortality in Ghana. Sanitation in both countries affected child survival only for less educated mothers. Urban residence in Ghana particularly benefitted uneducated mothers. In Cote d'Ivoire, household assets were not a significant predictor of child mortality. When child mortality is treated as exogenous in fertility model I, only 4-15 fewer child deaths were associated with a reduction of only one birth. Local health programs and environment explained little of the variation in child mortality in both countries. Women's education was strongly related to fertility declines in both countries. Assets and maternal health were positively related to fertility in Cote d'Ivoire and negatively related in Ghana. Findings suggest that the negative effects of household assets on fertility apply in urban subsamples among older women in each country. The authors conclude that economic growth must occur simultaneously with increased levels of female education and urbanization.