Efecto de las estrategias competitivas y los recursos y capacidades orientados al mercado sobre el crecimiento de las organizaciones

This study analyzes the relationships between market forces, competitive strategies, market orientation, innovation, technological resources and capabilities, and organizational performance. The study was made in small firms (SMEs) in the industrial sector in the State of Queretaro with a non-probabilistic convenience sampling. A structural model was designed to test the variable relationships, using Amos software. The sample size was 116 and interviews were applied to collect data. To measure market forces, competitive strategies and market orientation Kohli and Jaworsky (1990), Segev (1987) and Narver and Slater (1990) scales were used. The items to measure technological and innovation capabilities and organizational performance were designed. The results of the study show that market forces have a significant impact on the competitive strategy, a non-significant impact on resources and capabilities and a negative one on performance, this last one being measured by organizational growth. The effect of competitive strategy is significant on market orientation, technological and innovation resources and capabilities and non-significant on organizational performance. These resources and capabilities have a significant influence on organizational performance. The results of this research emphasize the implementation of prospecting and analyzing strategies that create resources and capabilities which give value such as market orientation, technology and innovation, with economical benefits for organizations.     

Viewing Responsible Consumption as a Personal Project

Previous research on “responsible consumption” (RC) has focused on the inconsistencies of responsible consumers and has used the term “gap” to refer to these inconsistencies. Observable difficulties, such as a lack of available responsible products and their higher associated costs, have been given as explanations for this gap. A much more complex explanation emerges when RC is seen holistically, a long‐term perspective is adopted, when consumers are studied in their daily life, and consumption is seen as a social activity. The argument developed in this paper draws fundamentally on psychology, in particular on the literature on personal projects. By using an inductive methodology (grounded theory), a case is made for treating responsible consumption as one of many personal projects that an individual may undertake. Since consumers have a project network and projects are not always aligned with one another, there is frequently a clash between projects. This clash can be interpersonal (with other projects of the same individual) or intrapersonal (with the projects, beliefs, norms of his/her significant others). The main contribution of this paper is that it puts forward a holistic, dynamic, and socially embedded view of RC which leads to questioning the notion of “gap.”     

Towards a new approach of destination loyalty drivers: satisfaction,visit intensity and tourist motivations

This study explores the linear and non-linear effects of previous experiences in a tourist destination (satisfaction and visit intensity) on the intention to return and to make a positive recommendation to others. We also consider the external drivers or the appeal of the destination as well as individuals' internal drivers as moderating factors in intensity–loyalty and satisfaction–loyalty relations. The analysis conducted on a sample of 687 tourists in a UNESCO World Heritage Site in Spain supports a non-linear effect of satisfaction on the intention to return. Moreover, time intense and expenditure intense visits positively impact the intention to return when the motivation for the trip is internal, yet have a negative effect if tourist motives are external.     

Multi-dimensional analysis of perceived switching costs

The creation of switching costs for customers is an important aspect of strategic planning in today's competitive environment. These costs enable firms to address variations in customer preferences and competitor influence in attempting to gain their customers' loyalty. Although the recognition of the importance of such switching costs has long existed in a variety of contexts, the conceptualization and measurement of the construct is lacking in clarity and consistency. This study proposes that perceived switching costs (PSC) constitute a higher-order construct made up of six dimensions that reflect the customers' perception of the time, effort, and money involved in the switching process. The study also proposes that each of the six dimensions has a distinctive set of antecedents and outcomes. The test of the model is an empirical study in the Spanish insurance sector. The results confirm the validity of the higher-order formative construct of PSC and provide insights for specific strategies to address the perceptions of various customers with regard to switching costs.     

Influence of the entrepreneur's capacity in business performance

The article presents a theoretical model of the entrepreneur's capacities and their influence on business performance. Starting from the traditional theory of dynamic capacities, those related to entrepreneurship and/or that influence the entrepreneur's capacities are identified, determining factors such as training, experience and confidence. In addition, other factors such as the environmental and institutional environment have been taken into account as they affect the entrepreneurship. For this purpose, a study was carried out with the Smart PLS software in a sample of companies in the tourism sector in the Mar Menor Region (Spain). An essential factor in the development of entrepreneurship in the region is the sustainability of the coastal lagoon. Some considerations are obtained from the study of the factors that determine the model of capacities, in which the confidence of the entrepreneur and the environmental sustainability, exert a positive and significant influence in the business performance. Furthermore, among the mentioned capacities of the entrepreneurial influence, experience and trust are the ones that most influence the success of the tourism business.     

Looking into global value chains: influence of foreign services on export performance

Using data from the OECD Inter-Country Input–Output database, we explore the impact of foreign services value added content of exports on export performance, specifically on duration of trade. Our data show that the share of foreign services content in manufacturing exports grows from 1995 to 2011, in a way similar to foreign goods content, and in contrast to the decreasing share of domestic services. Moreover, the share of foreign services value added content is larger for developing and emerging countries than for advanced countries. Our econometric findings confirm that foreign services value added embodied in manufacturing exports contribute positively to more resilient exports relationships, a positive effect which occurs for the three groups of manufacturing industries (high, medium and low technology industries) and, for each group, it is more pronounced for developing and emerging economies.     

Women's Wealth and Intimate Partner Violence: Insights from Ecuador and Ghana

Intimate partner violence (IPV) by men against their partners is one of the most glaring indicators of women's lack of empowerment. Drawing upon the 2010 Ecuador Household Asset Survey (EAFF) and the 2010 Ghana Household Asset Survey (GHAS), nationally representative surveys for Ecuador and Ghana, respectively, this study investigates the relationship between women's ownership of assets and physical and emotional abuse by spouses against currently partnered women over the previous twelve months. It uses the value of a woman's total assets compared to those of her partner as the main proxy for a woman's bargaining power. Differentiating between physical and emotional violence in both countries, the study finds that women's share of couple wealth is significantly associated with lower odds of physical violence in Ecuador and emotional violence in Ghana. Moreover, the association between women's share of couple wealth and IPV is contingent on the household's position in the wealth distribution.