Differences in retail store images within husband-wife dyads

Aggregate measures of purchasing influence generally produce similar results whether husbands or wives serve as the respondents. However, this study indicates that wives should not be used as surrogates for husbands in studies measuring retail store images. The findings of this study indicate that developing marketing strategies based on the images held by wives may not be successful in dealing with the male segment of the market. There is substantial within-couple variation in the evaluation of specific aspects of specific retail stores. However, both groups do appear to use similar evaluative criteria. The differences are in the evaluation of the store characteristics, not in the underlying criteria.     

Dynamic strategic thinking

Market analysts and marketing strategists stress understanding the fundamental dynamics of a market, but how deeply do they think about the interplay of such fundamentals and what frameworks do they use in such thinking? How do business schools teach managers to think this way? The premise of this article is that in their strategizing, senior marketing executives, boards of directors, consultants, and financial analysts should see the market and the firm’s embeddedness in a market as a moving video rather than a static snapshot. The authors propose that what makes the video move are fundamental feedback effects that create the evolutionary paths that a market and a firm may travel. A taxonomy of systemic feedback regularities is presented with applications that demonstrate how the taxonomy and proposed soft mapping techniques can be use to construct dynamic mental models that help managers and consultants improve their dynamic strategic thinking and the strategic foresight of firms.     

Global market effects of alternative European responses to genetically modified organisms

Global Market Effects of Alternative European Responses to Genetically Modified Organisms. — Current debates about genetically modified organisms (GMOs) in agriculture reveal substantial differences in the perception of the associated risks and benefits. Genetically modified crop varieties allegedly provide farmers with agronomic benefits, but environmental, health and ethical concerns are also being raised. This paper discusses the ways in which the emergence of GMOs could lead to trade disputes between Western Europe and the United States. It then uses an empirical model of the global economy to quantify the effects on production, prices, trade patterns and national economic welfare of specific policy and consumer responses to GMOs in Western Europe.     

UK universities and the state: A Faustian bargain?

The universities are now 'one of the last semi-nationalised sectors of the British economy, ' used by government as an instrument of social policy. This situation represents a 'Faustian bargain ' which threatens both the quality and the prosperity of universities. One solution would be privatisation of some universities through public flotation. These universities could then contract with government to take state-funded students. Two objections are that the scheme would promote elitism and that it would encourage greater inequality between universities, but the relevant question is whether it would offer an improvement on the present regime.     

Optimal Concentration and Deadweight Losses in Canadian Manufacturing

When economies of scale are impontant, there may be too many firms in a market to effectively exploit these scale economies. Although more firms imply reduced market power, this may not offset the adverse impact of higher unit cost. We explore this trade-off by estimating for 107 Canadian industries optimal concentration, this being the concentration that maximizes, for given firm conduct, producers and consumers' surplus. We then calculate deadweight losses as the difference between total surplus at optimal concentration and total surplus at current concentration levels. Among the conclusions are that the majority of industries have concentration that is too low.     

From multinational to transnational?

A little-researched area of international business is the extent to which U.S.-based firms have stripped decision-making of national bias, that is, have become true transnationals. Whether they should or not, from a nationalistic point of view, is of course a matter of opinion and the topic of this article.     

PARTICIPATION AS A MEANS OF ORGANIZATIONAL CONTROL

Participation was considered as part of the structure of organization. For a sample of thirty-one organizations, representative participation was found to be related to the formalization whereas participation in the process of management (that is, participation which involves the individual directly) was found to be related directly to specialization and inversely to autonomy. These results are shown to be compatible with the view that participation represents an extension of organizational control over employees rather than the view that participation is a means of employee influence over upper level management. Organizational control is achieved through establishing a framework for participation which limits the issues that can be raised and the influence that can be exerted upwards.     

UK universities and the state: a Faustian bargain?

The universities are now‘one of the last seminationalised sectors of the British economy,’used by government as an instrument of social policy. This situation represents a‘Faustian bargain’which threatens both the quality and the prosperity of universities. One solution would be privatisation of some universities through public flotation. These universities could then contract with government to take state-funded students. Two objections are that the scheme would promote elitism and that it would encourage greater inequality between universities, but the relevant question is whether it would offer an improvement on the present regime.     

Promoting sustainable event practice: The role of professional associations

International scholarly and industry debates are focussed clearly on the issue of climate change and environmental protection. The tourism industry and its related sectors have weathered much of the criticism for making a large contribution to environmental pollution. With its exponential growth over the past decade or so, the event sector is drawing attention as an increasing contributor to this global problem. Currently, there is a paucity of academic literature which examines the relationship between events and the environment. The event sector, primarily its professional associations and peak bodies are also publishing materials to provide guidance to members as to how to produce events which have minimal impact or reduce their impact on the environment.     

The effect of trust in management on salespeople’s selling orientation

Marketing Letters - In the following study, a sales rep hard-selling orientation is much more influenced by the hard-selling orientation they perceive senior management want them to adopt when (1)...