Strategies that fit emerging markets

It's no easy task to identify strategies for entering new international markets or to decide which countries to do business with. Many firms simply go with what they know-and fall far short of their goals. Part of the problem is that emerging markets have "institutional voids": They lack specialized intermediaries, regulatory systems, and contract-enforcing methods. These gaps have made it difficult for multinationals to succeed in developing nations; thus, many companies have resisted investing there. That may be a mistake. If Western companies don't come up with good strategies for engaging with emerging markets, they are unlikely to remain competitive. Many firms choose their markets and strategies for the wrong reasons, relying on everything from senior managers' gut feelings to the behaviors of rivals. Corporations also depend on composite indexes for help making decisions. But these analyses can be misleading; they don't account for vital information about the soft infrastructures in developing nations. A better approach is to understand institutional variations between countries. The best way to do this, the authors have found, is by using the five contexts framework. The five contexts are a country's political and social systems, its degree of openness, its product markets, its labor markets, and its capital markets. By asking a series of questions that pertain to each ofthe five areas, executives can map the institutional contexts of any nation. When companies match their strategies to each country's contexts, they can take advantage of a location's unique strengths. But first firms should weigh the benefits against the costs. If they find that the risks of adaptation are too great, they should try to change the contexts in which they operate or simply stay away.     

Role of quality management capabilities in developing market-based organisational learning capabilities: Case study evidence from four Indian business process outsourcing firms

Business-to-business marketing literature acknowledges the value firms, including business process outsourcing firms, realise through their supplier networks. Such value realisation is often possible through a dynamic exchange of complementary organisational capabilities between a firm and its network partners. However, little is known about how outsourcing firms develop these capabilities and thus realise value. This paper addresses an unexplored theoretical gap of developing market-based organisational learning capabilities in business process outsourcing firms. Using a capabilities lens, this study assesses the impact of quality management capabilities in developing market-based organisational learning capability. Findings from a case study of four business process outsourcing firms in India suggest that effective knowledge transfer, diffusion and the development of market-based organisational learning capabilities are contingent upon the strength of a firm's quality management capabilities. Implications for theory and practice are discussed.     

揭示一个真实的中国

大多数人对上述问题的回答，简直让人感到瞠目结舌。因为除了上海、北京、广州和重庆等几大城市外，他们对广阔的中国市场的潜力几乎一无所知。中国中小城市的整体发展现状，给大多数行销和传播人员提出了严峻的挑战。他们往往忽视中国特异的多民族特性和多种不同方言地区的显著文化差异，而盲目地将中国飞速发展和快速壮大的理念一股脑推行到所有地区中。“忽略地区——二三级城镇”市场必将呈现巨大的增长态势，为了验证上述趋势，奥美和传立中国开展了一项以揭示真实中国为主题的调查研究。     

Comparison of test vs. control treatments using distance optimality criterion

We consider the problem of comparison of one test treatment (τ₀) with a set of v control treatments (τ₁, τ₂, …, τ_v) using distance optimality [DS-optimality] criterion introduced by Sinha (1970) in some treatment-connected design settings. It turns out that the nature of DS-optimal designs is quite similar to that for the usual A−, D− and E− optimality criteria. However, the optimality problem is quite complicated in most situations. First we deal with the CRD model and derive DS-optimal allocations for a given set of treatments. The results are almost identical to the A-optimal allocations for such problems. Then we consider a block design set-up and examine the nature of DS-optimal designs. In the process, we introduce the method of weighted coverage probability and maximize the resulting expression to obtain an optimal design. Received: December 1999     

Dynamic Performance Benchmarking of Indian General Insurers

In India, competition scenario in the general insurance sector changed since the year 2000–2001 with the entry of several private sector players in the respective market. While a few studies attempted to benchmark the performance of Industry players using early data available from the market regulator, the existing research studies have a number of weaknesses. Against this backdrop, the present paper seeks to evaluate the performance of 15 general insurance companies for the period 2009–2010 to 2013–2014 using a two stage approach. In the first stage, the study uses the dynamic DEA model suggested by Tone and Tsutsui (Omega, 38(3–4):145–156, 2010) to evaluate the in-sample companies in terms of slacks based measure of technical efficiency. In the second stage, the efficiency scores have been explained by solvency performance of the insurers in terms of a panel data censored regression model with robust residuals. The results indicate a very strong association between efficiency and solvency.

     

China's Banking Reform

This article discusses the main problems facing the Chinese banking system and concludes that, despite serious problems, the risk seems small that, in the near future, a financial crisis will occur that will pose severe problems for the international financial system. An internal financial crisis, however, could occur. Without government support, the economic viability of many of China's banks is questionable. The government and central bank authorities acknowledge the situation and have taken some steps toward reform. The most serious threat to the banking system lies in the accumulation of non-performing loans (NPLs)--many of them policybased loans extended by state-owned banks to money-losing state-owned companies with little expectation that they would be completely repaid. China has been taking measures to keep the problem from worsening and has created four asset management companies to dispose of NPLs that still have value. Since the Chinese economic reforms began in 1978, Chinese authorities have made significant progress in modernising their banking system, although they still have a long way to go. However, there are several ameliorating factors that still keep its financial and foreign exchange system viable. China's continued high rate of growth and high savings rate have funneled deposits into the banking system, while a $20-30 billion annual trade surplus together with an inflow of foreign direct investment at about $40 billion per year have resulted in an accumulation of foreign exchange reserves exceeding $200 billion. China does not carry an unusually heavy debt burden, either domestic or international, although its short-term borrowing in foreign currencies has been increasing. China does not currently face a serious risk of either a domestic or international liquidity crisis--unless, of course, a severe and prolonged world recession occurs that adversely affects Chinese exports as well as the inflow of foreign direct investment.     

Store format choice in an evolving market: role of affect,cognition and involvement

Store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store format choice for bulk grocery purchase being a rational context is well conceptualized in the Theory of Planned Behavior (TPB) framework. Attitude behaviour linkages are well explored but there is rare consensus on the components of attitude, their interrelationship and resultant impact on conation. The Theory of Reasoned Action has evolved over time to incorporate perceived behavioral control and past behavior to improve its explanatory capability as TPB; however, it has maintained its unidimensionalist approach and has not tested affect and cognition independently for its impact on behavior. This paper explores a Converging framework of the Affect and Cognition components of attitude and tests their independent impact on store format choice behaviour. The results indicate that Affect operates independently and has stronger impact on format choice especially in more evolved and familiarized contexts whereas cognitive evaluation is strong in relatively newer formats. There seems to be an interplay between Cognition and Affect over time with cognition transitioning into affect as familiarity with choices increases.