Advertising knowledge management: strategies and implications

Since the mid-1990s, managerial and scholarly interest in the field of knowledge management has grown phenomenally. While the basic premise underlying the concept is not new, recent advances in technology and communication have enabled organisations to tap into, manage and exploit their intellectual capital to a greater extent than ever before. This paper examines the main drivers leading towards the adoption of advertising knowledge management and the strategies of ‘codification’ and ‘personalisation’. A conceptual approach is adopted using a series of propositions to guide future research, along with a practical review of the implications of knowledge management for the advertising business.     

Exploring Perceptions of US State Tourism Organizations' Web Advertising Effectiveness

This article adopts, modifies and tests the Interactive Advertising Model as a potential tool for evaluating website advertising effectiveness in US state tourism organizations. The adopted model is referred to in the study as the Modified Interactive Tourism Advertising Model (MITAM). The model is tested using data gathered from an independent evaluation by 31 Korean natives on five state US tourism organization websites. The data are analyzed using confirmatory factor analysis. The study found that the proposed MITAM model should be considered as a tool for improving the advertising effectiveness of travel websites. The article concludes with a discussion on the study findings along with recommendations on how state tourism organizations can improve their website advertising effectiveness.     

Decentralizing Indonesian City Spaces as New ‘Centers’

Since the introduction of regional autonomy legislation in 1999, Indonesia has embarked on the world's biggest experiment with democratic decentralization. The intertwined processes of democratization and decentralization have dismantled Indonesia's centralized authoritarian system and reordered its governmental structures. These conjoined processes have set in motion conditions for the transformation of a number of Indonesia's secondary cities into regional ‘centers’ through the influx of new peoples, funding and ways of interacting within localized contexts and with the outside world. In this article I consider Indonesia's decentralization processes through the lens of the city, focusing on three key areas in the rising profile and development of urban centers. First, I look at the framing of Indonesian cities within contemporary urban discourses to highlight the array of urban spaces that coexist in the era of decentralization. Second, I describe how Indonesia's decentralization laws have structurally privileged cities by bypassing the provincial level and devolving most state powers directly to sub‐provincial administrations. Third, I explore how Indonesian cities compete and cooperate over limited state resources under the decentralized system and why some cities have been able to reinvent themselves as new centers in planning, practice and innovation, and why others continue to lag behind.     

Designing insightful inquiring systems for sustainable organizational foresight

This paper contributes to the theory of collaborative problem solving and strategy design by reviewing the state of the art in the application of problem solving and dialectical methods, and then linking up with analytical and computer-aided approaches. Churchman's concept of dialectical inquiry (DI) is presented, and some major derivatives of DI are reviewed, as well as an integrative method for sustainable insightful foresight developed by the authors called comprehensive situation mapping (CSM). In addition to its dialectical process side, CSM offers computational capabilities for devising and figuring out change scenarios. The theory for the manual application of CSM is summarized; in addition, its recent computerized version is presented and likely future improvements are sketched out in light of a current spate of case studies investigating the user-friendliness of its computerization.     

The (Negligible) Benefit of Moving First: Efficiency and Equity in Principal-Agent Negotiations

Like the first-mover in an ultimatum game, the principal is a first-mover with foreknowledge of the agent’s “rational” best response function. The solution to the “principal’s problem” is to choose a contract that maximizes the principal’s expected profit given the agent’s marginal efficacy and marginal effort cost. However, this paper reports experiments that show that principals make large concessions toward an equal division outcome. As in ultimatum games, agents are at times willing to punish principals who are perceived as being overly acquisitive. Variations in agent effort cost and effectiveness that should (theoretically) produce qualitatively different game-theoretic equilibria have little impact on outcomes.     

The removal of workplace partnership in the UK Civil Service: a trade union perspective

Despite extensive research on the impact of social partnership in the workplace, limited investigation has been undertaken around its removal. This article examines, from a trade union perspective, the removal of the partnership agreement by the Department for Work and Pensions and the Public and Commercial Services Union.     

Nash bargaining model of HMO premiums

This paper estimates a model of commercial HMO premiums based on Nash's axiomatic approach to bargaining between HMOs and employers. The bargaining models incorporate variables that measure the?‘power’?of the parties to affect the division of potential gains from a contract. It is found that an increase in the number of competing HMOs increases the employer's bargaining power and leads to lower premiums, especially for for-profit HMOs. It is also found that employers’?bargaining power over non-profit HMOs is positively related to the ratio of the HMO's administrative expenses/total expenses.     

High-speed Internet access and housing values

A hedonic model is estimated that relates house values to high-speed Internet access while controlling for the potential endogeneity of Internet access. Results show that single-family homes with access to a 25 Mbps broadband connection have a price that is about $5,977, or 3%, more than similar homes in neighborhoods with 1 Mbps. The rural premium is lower at $5,099. A cost-benefit exercise on the viability of rural broadband shows that demand will generally not support private investment, but that the revenue gap from upgrading legacy networks could be readily covered by the Universal Service Fund and other public subsidies.