Impact of deregulation on marketplace diversity in the USA

The current deregulatory mood sweeping Washington has changed the policy approach from one of government enforced diversity to one of marketplace-facilitated diversity. This is evidenced in the recent bills to revise the Communications Act of 1934, and the settlement of the AT&T antitrust suit. This article explores these public policy shifts as they relate to the information industries and suggests some impacts on the concept of diversity.     

Running wild in the marketplace: the articulation and negotiation of an alternative food network

ABSTRACT

In this paper, we examine how actors within what we conceptualise as an emerging wild food alternative network are navigating through the foodscape to find alternatives to homogenous and standardised food products. Drawing on data from different research engagements with wild food consumers and producers over the last decade in Canada, we use the context of wild foods to explore how the ‘alternative’ is being articulated and negotiated. Inspired by scholarly work exploring the pedagogical promise of food, we also explore the transformational potential of the ‘alternative’ – how bringing wild foods to the table can both inspire and teach consumers about sustainability and alternative consumption practices. We conclude with directions for future marketing research on alternative food networks.     

The impact of nurse staffing on hospital costs and patient length of stay: a systematic review

Research examining the relationships between nurse staffing, hospital costs, and length of stay is varied using a range of methods and definitions. This lack of coherence in definitions and measurement tools for cost and length of stay makes it difficult to conclude with certainty the results of nurse staffing on hospital cost and length of stay. However, the evidence reflected that significant reductions in cost and length of stay may be possible with higher ratios of nursing personnel in hospital settings. Sufficient numbers of RNs may prevent patient adverse events that cause patients to stay longer than necessary. Patient costs were also reduced with greater RN staffing as RNs have higher knowledge and skill levels to provide more effective nursing care as well as reduce patient resource consumption. Hospital administrators are encouraged to use higher ratios of RNs to non-licensed personnel to achieve their objectives of quality patient outcomes and cost containment.     

兴达集团创新保护策略研究——基于专利动机视角

与欧美先进厂商相比,中国制造企业核心竞争力体现在包括技术二次创新、运营模式创新等在内的多元化创新和独特的专业互补性资产等方面。无锡兴达集团是由苏南乡镇企业一步步成长起来的国内EPS龙头企业,通过专利动机调查,基于PFI思想,指出其创新保护模式以机密保护为主,在弱独占性制度下,主要依靠互补性资产一体化获利。而专利作为正式独占性制度,基于政策获取动机和未来开放式创新的战略储备,仍受到企业高度重视。     

Edith Sparks. Capital Intentions: Female Proprietors in San Francisco, 1850-1920

The history of business is an ever expanding topic. Numerousbooks on the role of women in modern American business and onwhy women continue to lag behind men in both earning power andbusiness leadership are available. But, few such studies haveplaced the issue of women in business in a historical context.Edith Spark's Capital Intentions: Female Proprietors in SanFrancisco, 1850–1920 is thus both welcome and overdue.Sparks, an assistant professor of history at the University     

At the Center of the Action: Innovation and Technology Strategy Research in the Small Business Setting

In this essay, we offer perspectives on the future of small business research. These comments cover a range of issues unique to the future of small-business-focused research from "somewhat-broad" to "more-narrow," and address: (1) the problems and promise of better theory building, (2) the range of opportunities for theory-building research, (3) new vantage points for theory-building using the "social responsibility" of small business as a research lens, and (4) the future direction of research in technological entrepreneurship. We conclude with a summary of this "look to the future," and call for the innovative and provocative research that can keep contemporary small business management research at the center of the academic action.     

Organizational Leadership, Ethics and the Challenges of Marketing Fair and Ethical Trade

This article critically evaluates current developments in marketing fair trade labelled products and “no sweat” manufactured goods, and argues that both the fair trade and ethical trade movements increasingly rely on strategies for bottom-up change, converting consumers “one cup at a time”. This individualistic approach, which we call “shopping for a better world”, must, we argue, be augmented by more collectivist approaches to affect transformative change. Specifically, we look at the concept of mission-driven organizations pursuing leadership roles in developing affinity relationships to promote fair and ethical trade and developing ethical spaces. Increasingly, a range of organizations are restructuring their operations, so that their mission is reflected in ethical practices throughout their operations, including product sourcing and product sales. First, ethical purchasing policies operated by non-profits and public agencies represent markets through which fair/ethical products reach end consumers. The efforts discussed to create ethical spaces through direct democracy and electoral mandate build on a broad-based affinity with the principles of fair and ethical trade. Second, we explore the potential for “mission-driven” non-profit organizations, such as zoos and aquaria for merging their mission of conservation education with their marketing activities through the operation of their shops and cafés. Interesting initiatives to link the conservation message to food choices is being undertaken by a number of zoos and aquaria, while there is scope for increased linkages in the giftware sold in their shops.     

Leadership through action learning: a bottom-up approach to ‘best practice’ in ‘infection prevention and control’ in a UK NHS trust

This article reports on the outcomes of an action learning leadership intervention in a National Health Service (NHS) acute trust in partnership with a UK business school. This contribution provides an empirical example of the potential benefits of non-hierarchical leadership. Over a three-year period, 45 nurses took part in an initiative designed to reduce the number of health care associated infections (HCAI) in a large NHS acute trust. By 2010, serious reportable infections were reduced by around 300, providing an efficiency benefit in the region of £3 million and improved patient safety. The turnaround is significant, and although not exclusively attributable to this initiative, the trust is convinced that the intervention has been pivotal.     

Positioning person brands in established organizational fields

This paper inductively develops an extension to brand positioning theory to understand how individuals seeking work in established organizational fields can effectively position themselves. It does so by analyzing qualitative data on the practices of people in one job category (fashion models) in an established organizational field (fashion), examining them through the lens of concepts adapted from work by Pierre Bourdieu. Four brand positioning practices are identified as relevant for models vying for work in the fashion field: crafting a portfolio, cultivating and demonstrating upward affiliations, complying with occupation-specific behavioral expectations, and conveying field-conforming tastes. Drawing on Bourdieu, we argue more generally that person brand positioning within established organizational fields happens through processes that help to portray a person as having field-specific social and cultural capital that allows them to “stand out,” while acquiring the habitus that allows them to comply with field- and occupation-specific expectations in order to “fit in.” Standing out and fitting in have parallels with—but are not identical to—the processes of establishing and reinforcing points of differentiation and points of parity for product brands. Our study implies that scholars interested in person branding should further develop theories that illuminate variations in brand positioning practices between products and persons. It also suggests that people building person brands should be sensitized to the valued forms of capital and normative expectations in their field that enable them to stand out while fitting in.