The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach

This study explores the multidimensional construct of brand authenticity and the effect of each component on brand attachment, brand commitment, and brand loyalty by focusing on fashion brands in sporting goods. For this study, two global sports brands, Nike and Adidas, were selected, and brand stimuli (cartoons with scenarios) were designed based on a qualitative analysis of brand cases. A total of 207 usable responses were obtained from Korean consumers who had purchased the selected brands. The findings show that fashion brand authenticity consisted of seven factors: authority, fashionability, consistency, innovativeness, sustainability, origin, and heritage. Of these factors, authority, fashionability, innovativeness, and sustainability were significant predictors of brand attachment, and authority, consistency, and innovativeness were significant predictors of brand loyalty. There were differences in the effects of brand authenticity on brand attachment and brand commitment between Nike and Adidas. From a managerial and holistic marketing perspective, implications are suggested regarding the importance of managing brand authenticity in product innovation and management approaches.     

Did the introduction of a nodal market structure impact wholesale electricity prices in the Texas (ERCOT) market?

Regression analysis suggests that zonal averages of locational marginal prices under the nodal market are about 2 % lower than the balancing energy prices that would occur under the previous zonal market structure in ERCOT. The estimates for the nodal market price effects are found after controlling for such factors as natural gas prices, total system load levels, non-dispatchable generation levels, the treatment of local congestion costs, and the treatment of the revenues received by the market from the auctioning of transmission rights. Our finding is limited to periods which are not characterized by price spikes in the wholesale market.     

Strategies of effective low share businesses

Previous research has suggested that low share market businesses have dismal prospects. This study examines low share businesses which are effective. In particular, it examines the product-market choices and competitive strategies of effective low share businesses, comparing them with two control groups: effective high share and ineffective low share businesses. Data are drawn from PIMS data bases and hypotheses are tested using cluster analysis and discriminant analysis. Effective low share businesses are found to locate in stable rather than protected environments. Their competitive strategies are strongly characterized by selective focus on specific strengths.     

How are newspaper companies using social media to engage and connect with their audiences? characteristics and forms of Korean newspapers’ YouTube use

The present study classifies the characteristics of YouTube use by South Korean newspapers in terms of both “local proximity” and “reported them” of news content. Several kinds of data related to news production and consumption were collected from the opening of the YouTube account to October 11, 2012. Findings suggest that news content strategies for YouTube are different across newspapers. National newspapers are likely to perceive YouTube as a new medium, whereas local newspapers tend to perceive it as an extension of the existing newspaper. The results also reveal that YouTube strategies based on strongly partisan or critical reports or oppositional parodies can work better than those providing a diverse and universally appealing range of content.     

Short sales and put options: Where is the bad news first traded?

Although the literature provides strong evidence supporting the presence of informed trading in both the option and the short equity markets, it is not clear which market attracts more informed trading. Using a unique dataset that covers intraday transaction data in the option and short equity markets, we investigate informed trading in a cross-market environment by explicitly studying the lead–lag relationship between the put net trade volume and short sales of the underlying stock. Our high frequency analysis shows that in general short sales contain more information. However, put options become more informative before the release of negative earnings announcements.     

A note on deficit analysis in dependency models involving Coxian claim amounts

In this paper, we consider a fairly large class of dependent Sparre Andersen risk models where the claim sizes belong to the class of Coxian distributions. We analyze the Gerber–Shiu discounted penalty function when the penalty function depends on the deficit at ruin. We show that the system of equations needed to solve for this quantity is surprisingly simple. Various applications of this result are also considered.     

Versatile networks in combining qualitative and quantitative data

Following a series of special volumes on the DISC conferences in the past, this themed issue focuses on versatile network forms particularly in combining qualitative and quantitative data. This special issue also celebrates the second publication born out of the DISC conferences under the Quality and Quantity.     

Towards the operationalization of controversial news: a study of online news articles and reader comments during the 2017 presidential election in South Korea

Quality & Quantity - In this brief research note, we propose a set of concepts and methods for identifying and operationalizing controversial news items. Based on an analysis of online...     

Inferring international dotcom Web communities by link and content analysis

This study investigates international hyperlink networks and their content in terms of the .com domain, the most ubiquitous generic top-level domain, to examine the kinds of global websites that are linked to .com, what the linked contents are, and who are dealing with the hyperlinks. The results show the hyperlink network of websites with outgoing hyperlinks to .com websites indicates the dominant centrality of the U.S., whereas that of those with incoming hyperlinks from .com websites illustrates a core–periphery structure centered about the U.S. and other superpowers. The most globalized topics covered by websites linked to .com websites are business, the Internet and computers, recreation and entertainment, and personal interests. Many of the websites with outgoing hyperlinks to .com websites use only one non-English language. The predominant use of English by websites with outgoing hyperlinks to .com websites demonstrates the centrality of countries using English as the mother language in hyperlinked societies on the Web. The implications of these findings and further research are discussed.