Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study

Nonprofit organizations have grown tremendously in the last three decades. With this growth has come a greater interest from the nonprofit sector in the importance of marketing. Nonprofits did not apply marketing techniques until 1960–1970, but it is now a well accepted practice. Traditional marketing strategies do not work for nonprofit organizations, and this study proposes the development of a new marketing strategy specifically for this sector. Through the use of interviews and surveys, the authors examine issues of marketing strategy that are distinct for nonprofits. Unlike previous studies, this study examines these issues from the viewpoint of the nonprofit organization. The perception of marketing is different in nonprofit organizations, and the strategic implications of this finding are discussed.     

Community Connections to Enhance Undergraduate International Business Education: An Example of Business Consulting Projects

Practical project experience as a means of augmenting traditional classroom learning has long been viewed as a value adding curricular exercise. While students participating in the projects gain valuable skills that will enhance their personal marketability, successful projects also benefit the client companies involved and help enhance the image of the university. Substantial effort goes into planning and implementing such an experience and involves extensive coordination with multiple constituents. This article details how a project-based capstone experience was developed in partnership with the local business community and the College's Center for International Business as part of the degree requirements for a relatively new Bachelor of Science in International Business program.     

Collaborative Marketing in a Regional Destination: Evidence from Central Florida

This paper aims to explore a collaborative approach to regional destination marketing. Research questions were constructed for empirical data collection via documentary analysis and semistructured interviews with senior executives of destination marketing organizations (DMOs) in the Central Florida region. The research findings suggest that collaboration among DMOs is beneficial in terms of cost reduction and market penetration. Several issues emerge as inhibiting factors to their collaborative destination marketing efforts. Discussions and implications are provided both from a theoretical and practical perspective on the basis of the findings of the study. Copyright © 2012 John Wiley & Sons, Ltd.     

On the Class of Erlang Mixtures with Risk Theoretic Applications

Abstract

A wide variety of distributions are shown to be of mixed-Erlang type. Useful computational formulas result for many quantities of interest in a risk-theoretic context when the claim size distribution is an Erlang mixture. In particular, the aggregate claims distribution and related quantities such as stop-loss moments are discussed, as well as ruin-theoretic quantities including infinitetime ruin probabilities and the distribution of the deficit at ruin. A very useful application of the results is the computation of finite-time ruin probabilities, with numerical examples given. Finally, extensions of the results to more general gamma mixtures are briefly examined.     

Food Regime Analysis in a Post‐Neoliberal Era: Argentina and the Expansion of Transgenic Soybeans

This paper uses the food regime literature to analyse the political and economic relations promoting the expansion of soybeans in Argentina following the post‐neoliberal turn in the early 2000s. Continuities of the agrarian expansion from the neoliberal to post‐neoliberal model highlight the state's role in supporting a neoliberal food regime. Neoregulation in the post‐neoliberal agenda continues to favour increased production of transgenic food over ecological and human‐health considerations. Moreover, the emergence of new corporate and transnational actors has contributed to a new form of corporate‐agrarian governance premised on biotechnology. First, a food regime lens is used to describe the expansion of transgenic soybeans in Argentina, followed by an analysis of planning documents to show the state's position in reproducing neoliberal discourses and policies favouring the expansion of agriculture. The conclusion discusses the utility of food regime analysis for explaining the new forms of agricultural governance in Argentina.     

On the Moments of the Time of Ruin with Applications to Phase-Type Claims

Abstract

We describe an approach to the evaluation of the moments of the time of ruin in the classical Poisson risk model. The methodology employed involves the expression of these moments in terms of linear combinations of convolutions involving compound negative binomial distributions. We then adapt the results for use in the practically important case involving phase-type claim size distributions. We present numerical examples to illuminate the influence of claim size variability on the moments of the time of ruin.