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81.
    
Considerable research has been conducted on offensive advertising in Western countries. However, not much is known about consumers' views of offensive advertising in an Asian context. This research, which was conducted in Hong Kong, aimed at identifying what product/service advertisements consumers find offensive, what executional styles consumers find offensive, consumers' tolerance of offensive advertisements in different media and the effects of offensive advertisements on consumers' purchase intentions. The results from a survey of 200 consumers showed that chat-line services and funeral services were considered the most offensive products or services to be advertised. When looking at the manner of advertising, sexist themes, indecent language and nudity were found to be the major reasons for the respondents finding advertisements offensive. In general, direct mail was considered to be a medium that prompts lower tolerance by consumers to potentially offensive advertisements while men and women's magazines were considered to be media that prompt higher tolerance to potentially offensive advertisements. Finally, it was found that levels of advertising offensiveness had an effect on purchase intentions.  相似文献   
82.
83.
    
Recently, a number of researchers seeking to develop cognitive approaches for understanding processes associated with the development and implementation of competitive positioning strategies have drawn attention to the notion of ‘cognitive inertia’. Once established, there is a danger that actors may become overly dependent on their mental models of competitive space, to the extent that they fail to notice changes in the material conditions of their business environment, until these changes have become so widespread, or significant in other ways, that their organization's capacity for successful adaptation has been seriously undermined. While there have been several anecdotal accounts of cognitive inertia reported in the literature, and a number of researchers have explored processes of cognitive change in organizations more generally, to date there have been virtually no studies published which have investigated this phenomenon specifically within the domain of competitor assessment. This paper reports one such investigation, a longitudinal field study which explored the extent to which actors' mental models of competitive space in the UK residential estate agency (real estate) industry, an industry characterized by high volatility in recent years, remained stable or changed over time. An initial sample of 208 respondents from 58 firms completed detailed questionnaires at the onset of the recent recession in the UK property market. The questionnaires were designed to elicit the respondents' perceptions of their own organization and various competitors on a number of key dimensions. A sub-sample of 114 respondents from 41 firms returned a further set of completed questionnaires, 12 to 18 months later, when the recession had become deeply established. The findings are entirely consistent with the cognitive inertia hypothesis. The results indicate that the respondents' individual and collective cognitions remained highly stable, despite a significant down-turn in the property market from T1 to T2.  相似文献   
84.
    
Dolphin-watching tourism is growing globally. In developing countries, the typically low environmental awareness of operators and poorly enforced or non-existent regulations exacerbate risks to wildlife. Ecological indicators like behavioural responses are useful to assess wildlife tourism, but obtaining such data is slow and expensive. We modified the Driver–Pressure–State–Impact–Response (DPSIR) framework to rapidly assess the risk of dolphin-watching tourism harming, displacing or causing local extinction to dolphin populations, using human dimension data to complement limited ecological data. We assessed industries at seven dolphin-watching sites in six countries in Asia: Cambodia, India, Indonesia, Malaysia, Thailand, and the Philippines. All sites have reached or almost reached financial saturation except Cambodia and Malaysia. We find high risk to dolphins at the sites in India and Indonesia and intermediate risk at the site in Cambodia. Pending more ecological data, the risk at Thailand, the Philippines, and Malaysian sites might be low. Our analysis also indicates site-specific conservation recommendations for Driver, Pressure and Response. We suggest that the DPSIR framework is useful to assess the risk of a wildlife watching industry, even when the impact is uncertain due to insufficient ecological data.  相似文献   
85.
    
This paper reports the findings of two experimental investigations into the efficacy of a causal cognitive mapping procedure as a means for overcoming cognitive biases arising from the framing of strategic decision problems. In Study 1, final year management studies undergraduate students were presented with an elaborated strategic decision scenario, under one of four experimental conditions: positively vs. negatively framed decision scenarios, with prechoice vs. postchoice mapping task orders (i.e., participants were required to engage in cognitive mapping before or after making a decision). As predicted, participants in the postchoice mapping conditions succumbed to the framing bias whereas those in the prechoice mapping conditions did not. Study 2 replicated and extended these findings in a field setting, on a sample of senior managers, using a decision scenario that closely mirrored a strategic dilemma currently facing their organization. Taken together, the findings of these studies indicate that the framing bias is likely to be an important factor in strategic decision making, and suggest that cognitive mapping provides an effective means of limiting the damage accruing from this bias. Copyright © 1999 John Wiley & Sons, Ltd.  相似文献   
86.
In global markets, the market shares of the two or three biggest firms sum up more than 90 percent and firms do marketing efforts. However, the classical neo-walrasiano theoretical framework only is able to justify these stylized facts with particular firms’ cost structures, being one reason the presumption that there are no information costs. Towards the rationalization of those stylized facts, I study the evolution of the market structure in a model of price advertising with a variable that controls the degree of openness of regional markets. The main result of the model is that in equilibrium the structure of a global market is the duopoly.  相似文献   
87.
Crafting successful strategic technology partnerships   总被引:1,自引:0,他引:1  
Despite the trend towards an increasing use of strategic technology alliances, mortality rates of cooperative agreements have always been extremely high. In this paper we argue that rapid economic and technological developments have overthrown traditional thinking about alliances and that firms could benefit from a new perspective on partnering. This new approach is referred to as High Touch Partnering. The new framework stresses the need for a balanced attention to strategic (re-)positioning, establishing adequate alliance capabilities, building business communities with partners and improved partner selection.  相似文献   
88.
We use expert clinical and public health opinion to estimate likely changes in the prevention and treatment of important disease conditions and how they will affect future life expectancy. Focus groups were held including clinical and public health faculty with expertise in the six leading causes of death in the United States. Mortality rates and life tables for 2040 were derived by sex and age. Life expectancy at age 20 and 65 was compared to figures published by the Social Security Administration and to estimates from the Lee-Carter method. There was agreement among all three approaches that life expectancy at age 20 will increase by approximately one year per decade for females and males between now and 2040. According to the clinical experts, 70% of the improvement in life expectancy will occur in cardiovascular disease and cancer, while in the last 30 years most of the improvement has occurred in cardiovascular disease. Expert opinion suggests that most of the increase in life expectancy will be attributable to the already achieved reduction in smoking rates, especially for women.  相似文献   
89.
亚洲终于觉醒,开始直面通胀挑战。最近,亚洲各中央银行纷纷上调利率,或采取其他措施抑制物价上涨,启动新一轮的货币紧缩。尤其是印度,该国已采取前所未有的强硬措施并大幅上调利率。亚洲通胀高企源于多种原因。首先,该地区2010年经济发展强劲,经济放缓程度远低于西方国家。旺盛的国内需求令经销商和生产商得以将增加的成本转嫁给消费者,并通过提高价格,维持或提升利润率。尽管这样存  相似文献   
90.
This paper explores the readability of a new and non-corporate narrative area, accountants’ communications with small business. The distinctive motivations, agendas and interests of small business managers are considered. The findings are informed by rationales from Shearer's (2002) thesis on the influence of neoclassical economics on accounting discourse. The study finds low readability accentuated by potentially low reader interest with accounting documents composed according to conventional accounting's rules and statutory requirements. Higher readability and document content which informs small business managers’ interests is evident when accountants are not compelled to author documents with reference to these professional rules and legislation.  相似文献   
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