Conclusion David Wilson (1995) has provided us with much grist for thought with his integrated framework for customer-supplier relationship
development. In focusing on which constructs are “active” and therefore most meaningful at each stage, he has opened a new
vista for research in this area. Our models and empirical research ought to reflect this, but to date they largely have not.
I have suggested qualitative, longitudinal research as a preferred next step in gaining the knowledge that we will need to
make field-survey, longitudinal research worthwhile.
Wilson also is to be lauded for drawing greater attention to value creation as a central undertaking in customer-supplier
relationships. Understanding and actualizing value creation (and value sharing) are critical aspects of the market-sensing
and customer-linking capabilities in market-driven organizations (Day 1994), yet the mechanisms underlying them and the methodologies
for accurately assessing them remain largely unknown. Here, particularly for tool development research, it would seem to be
an opportune time for business marketing academics and practitioners to form their own collaborative relationships for mutual
gain.
His research interests are in working relationships between firms in business markets and measurement techniques. His articles
have appeared inHarvard Business Review, Journal of Marketing, Journal of Marketing Research, Management Science, Psychological Bulletin, andPsychometrika, among others. He has been vice president of the Business Marketing Division of the American Marketing Association and is
a fellow of the American Psychological Association. 相似文献
This study examines three trust-building processes and outcomes in sales manager-salesperson relationships. This study, based
on a sample of more than 400 business-to-business salespeoples from a variety of industries, shows two trust-building processes
(predictive and identification) to be significantly related to salesperson trust in the sales manager. Interpersonal trust
was found to be most strongly related to shared values and respect. Trust was directly related to job satisfaction and relationalism,
and indirectly related to organizational commitment and turnover intention.
Thomas G. Brashear (brashear@mktg.umass.edu) (Ph.D., Georgia State University) is an assistant professor of marketing in the Isenberg School
of Management at the University of Massachusetts-Amherst.
James S. Boles (jboles@gsu.edu) (Ph.D., Louisiana State University) is an associate professor of marketing in the Robinson College of Business
at Georgia State University. His research has appeared in a variety of journals, including theJournal of Marketing, theJournal of Business Research, theJournal of the Academy of Marketing Science, theJournal of Retailing, theJournal of Personal Selling and Sales Management, and theJournal of Applied Psychology. His areas of research interest include personal selling, sales management, key and strategic account management, and business
relationships.
Danny N. Bellenger (mktdnb@langate.gsu.edu) (Ph.D., University of Alabama) is currently chairman of the Marketing Department in the Robinson
College of Business at Georgia State University. His research has appeared in a number of academic journals including theJournal of Marketing Research, theJournal of Marketing, theJournal of Advertising Research, theCalifornia Management Review, theJournal of Retailing, theJournal of Personal Selling and Sales Management, Industrial Marketing Management, and theJournal of Business Research. He has authored four monographs and four textbooks on marketing research, sales, and retailing.
Charles M. Brooks (brooks@quinnipiac.edu) (Ph.D., Georgia State University) is an associate professor and chair of the Department of Marketing
and Advertising at Quinnipiac University. His research has appeared in theJournal of Business Research, theJournal of Retailing, Marketing Theory, and theJournal of Marketing Theory and Practice. 相似文献
Mortality forecasting has crucial implications for insurance and pension policies. A large amount of literature has proposed models to forecast mortality using cross-sectional (period) data instead of longitudinal (cohort) data. As a consequence, decisions are generally based on period life tables and summary measures such as period life expectancy, which reflect hypothetical mortality rather than the mortality actually experienced by a cohort. This study introduces a novel method to forecast cohort mortality and the cohort life expectancy of non-extinct cohorts. The intent is to complete the mortality profile of cohorts born up to 1960. The proposed method is based on the penalized composite link model for ungrouping data. The performance of the method is investigated using cohort mortality data retrieved from the Human Mortality Database for England & Wales, Sweden, and Switzerland for male and female populations. 相似文献
R.J. May and W.J. O'Malley (eds), Observing Change in Asia. Essays in Honour of J.A.C. Mackie, Bathurst: Crawford House Press, 1989, pp. 265. Paper: A$20.00.
Michael R. Dove (ed.), The Real and Imagined Role of Culture in Development: Case Studies from Indonesia, Honolulu: University of Hawaii Press, 1988. US$ 32.00.
Fukuo Ueno, Desa Cimahi: Analysis of a Village on Java during the Japanese Occupation (1943), Rotterdam: Comparative Asian Studies Programme (GASP), Erasmus University, 1988, pp. 291 + xi.
Sritua Arief and Adi Sasono, Modal Asing, Beban Hutang Luar Negeri dan Ekonomi Indonesia, Jakarta: LSP dan UI Press, 1987, pp. 69 + xix.
BRIEFLY NOTED: World Bank, World Debt Tables 1989–90, 2 Vols, Washington Dc, 1989.
Mohan Munasinghe, Energy Analysis and Policy, London: Butterworths, 1990, pp. 315 + xx; Electric Power Economics, London: Butterworths, 1990, pp. 323 + xviii. 相似文献
Summary Jan Tinbergen originated the theory of policy in the 1950s. Here I apply it to contemporary macroeconomics. The two standard instruments of short-run demand management cannot achieve the two usual targets, full employment and price stability. With respect to those goals, these two instruments are collinear, except for small and transient effects on foreign exchange rates. But the mix of fiscal and monetary policies, relative to one another, does have important effects on the composition of national output, as between investment and consumption.I point out that policy-makers, like portfolio managers, should diversify the instruments they use when they are uncertain of their effects. I discuss some pitfalls in the empirical estimation of policy effects, especially possible misinterpretations of simple correlations, and I note that policy rules cannot be invariant to changes in macroeconomic structure. I argue that policy rules should involve responses to new information and in practice allow discretion. Finally, I suggest that Tinbergen's theory of policy needs to be extended to policy coordination among nations.Third Tinbergen Lecture delivered on October 20, 1989, in Utrecht for the Royal Netherlands Economic Association. 相似文献