中外双方对合资子公司的控股博弈——基于行为战略的考察

许多外商通过合资方式对我国进行直接投资时,倾向于对合资子公司进行控股,而我国的一些本土企业也追求合资子公司的股权控制,于是中外双方展开控股博弈。我国企业要想在博弈中处于有利地位,不仅要运用适当的策略,还要注重增强自身的经济实力和竞争优势。     

服务属性重要性程度差异的实证研究

各类服务属性对顾客满意感的影响有明显差异。本研究以上海市三家三级甲等医院的医疗服务为对象,采用因子分析及多元线性回归方法进行实证研究。研究发现在给定环境条件下,不同服务属性在服务质量管理中的重要性程度存在着差异。     

Financial distress prediction based on SVM and MDA methods: the case of Chinese listed companies

How to accurately predict financial distress is an important issue for enterprise managers, investors, creditors and supervisors. In this paper we develop SVM models (Support Vector Machine) and MDA (Multivariate Discriminant Analysis) models, using Chinese listed companies as our sample. The empirical results show that the prediction ability of SVM models outperforms the MDA models. Additionally, internal governance and external market variables, as well as macroeconomic variables are added as the predictive variables. The results indicate that these variables have theoretical and empirical linkage with the financial distress of Chinese listed companies.     

培养市场营销专业人才优良品格特征的思考

文章在分析优秀市场营销人才应具备的良好性格特征的基础上,提出培养市场营销专业学生优良品格特征的对策及在实施过程中要注意处理好的几个问题。     

柳钢三炉两机余热电热联产工程控制系统的设计与应用

柳钢锅炉汽轮发电组余热电热联产工程,配套以西门子冗余系统为核心的控制系统设计构架,文章阐述了该系统的软硬件配置、控制系统的功能、控制难点及其实现方法。实践证明,该设计是安全、可靠、稳定的。     

基于实物期权的延迟策略CODP投资决策分析研究

制造企业实施延迟策略的目的是为了塑造柔性的竞争优势。以过程自由度和过程知识量为维度,分析了延迟策略实施过程中客户订单分离点（CODP）存在的可能性,针对延迟策略CODP定位的特点,利用实物期权的思想,划分了延迟策略实施过程中存在的期权种类,构建了基于延迟期权的CODP投资决策模型,研究结果为实施延迟策略的制造企业定制时机提供了理论指导。     

浅议推动新一轮企业信息化建设的关键技术——云计算

中小企业应用云计算模式进行信息化建设的基本框架可以在信息化建设流程的基础上进行改进,主要包括以下几个模块:信息化的需求分析;云计算信息化的选择策略;云计算模式的分析;云计算的实施和运行操作。这几个模块的规划和设计都应该是基于诺兰阶段模型分阶段进行的,不能逾越。     

基于DEA模型的城市科技活动效率评价

将DEA理论应用于广东21城市科技活动的分析中，建立评价城市科技活动效率的数据包络分析模型，谊模型评价了各城市的总体效率和技术效率的状况，进而对非DEA有效的城市提出达到DEA有效的可行措施，并分析了城市科技活动效率和资源配置之间的关系。     

可雇佣性能力导向下的管理人员开发

管理人员是企业的核心员工,企业管理人员的开发一直是企业人力资源开发及管理工作的重点。不同层级的企业管理人员有不同的可雇佣性能力开发路径。基层管理人员重技术培训,高层管理人员重反思和自省,中层管理人员的开发最为丰富和全面。     

What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco-labeled products?

Consumers are increasingly worried that their current consumption patterns have negative environmental impacts, which in turn shapes their green purchase intentions. Based on the signaling theory and stimulus–organism–response model, the purpose of this research is to construct a theoretical framework to understand consumer intentions to buy eco-labeled products. Empirical results from 671 questionnaires show that as expected, green advertising receptivity positively affects intention, and the relationship between green advertising receptivity and intention is also moderated by promotion focus and mediated by system trust and personal trust. However, the relationship between green advertising receptivity and purchase intention is not moderated by prevention focus. Hence, this research suggests that stakeholders should conduct truthful green advertising campaigns to dispel consumer suspicion and target different consumers with different green advertising and marketing campaigns to increase sales.