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51.
This paper reviews research on open innovation that considers how and why firms commercialize external sources of innovations. It examines both the “outside‐in” and “coupled” modes of open innovation. From an analysis of prior research on how firms leverage external sources of innovation, it suggests a four‐phase model in which a linear process—(1) obtaining, (2) integrating, and (3) commercializing external innovations—is combined with (4) interaction between the firm and its collaborators. This model is used to classify papers taken from the top 25 innovation journals, complemented by highly cited work beyond those journals. A review of 291 open innovation‐related publications from these sources shows that the majority of these articles indeed address elements of this inbound open innovation process model. Specifically, it finds that researchers have front‐loaded their examination of the leveraging process, with an emphasis on obtaining innovations from external sources. However, there is a relative dearth of research related to integrating and commercializing these innovations. Research on obtaining innovations includes searching, enabling, filtering, and acquiring—each category with its own specific set of mechanisms and conditions. Integrating innovations has been mostly studied from an absorptive capacity perspective, with less attention given to the impact of competencies and culture (including “not invented here”). Commercializing innovations puts the most emphasis on how external innovations create value rather than how firms capture value from those innovations. Finally, the interaction phase considers both feedback for the linear process and reciprocal innovation processes such as cocreation, network collaboration, and community innovation. This review and synthesis suggests several gaps in prior research. One is a tendency to ignore the importance of business models, despite their central role in distinguishing open innovation from earlier research on interorganizational collaboration in innovation. Another gap is a tendency in open innovation to use “innovation” in a way inconsistent with earlier definitions in innovation management. The paper concludes with recommendations for future research that include examining the end‐to‐end innovation commercialization process, and studying the moderators and limits of leveraging external sources of innovation. 相似文献
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This paper describes a test of the null hypothesis that the first K autocorrelations of a covariance stationary time series are zero in the presence of statistical dependence. The test is based on the Box–Pierce Q statistic with bootstrap-based P-values. The bootstrap is implemented using a double blocks-of-blocks procedure with prewhitening. The finite sample performance of the bootstrap Q test is investigated by simulation. In our experiments, the performance is satisfactory for samples of n=500. At this sample size, the differences between the empirical and nominal rejection probabilities are essentially eliminated. 相似文献
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55.
Transaction utility effects when quality is uncertain 总被引:1,自引:0,他引:1
Joel E. Urbany William O. Bearden Ajit Kaicker Melinda Smith-de Borrero 《Journal of the Academy of Marketing Science》1997,25(1):45-55
The existing literature finds that price discrepancy, which represents the difference between expected and observed price,
helps explain brand choice and purchase intention. This effect is often attributed to transaction utility, that is, the incremental
utility associated with the surprise of observing a price lower or higher than expected. This research considers the possibility,
however, that transaction utility is a less important determinant of choice when quality is uncertain. We propose and find
that acquisition utility (perceived value for the money) tends to dominate the explanation of purchase intention, but transaction
utility is significant only when consumers are more certain about quality. Our discussion considers the relative role of transaction
utility in explaining consumer decision making and how the informative and allocative roles of price might be distinguished.
He received his Ph.D. in marketing from Ohio State University and his B.S. from Ohio State University. His research interests
include information economics and pricing. Previously, he taught at the University of South Carolina. He has published in
theJournal of Consumer Research, Journal of Marketing, andJournal of Retailing, among others.
He received his Ph.D. at the University of South Carolina, his M.B.A. from the University of Georgia, and a B.S. degree from
Clemson University. Previously, he taught at the University of Alabama. His research interests include consumer perceptions
of value and interpersonal influences. He has published in theJournal of Consumer Research and theJournal of Marketing Research, among others.
He received his Ph.D. in marketing from the University of South Carolina and has a Bachelor’s degree in economics from the
University of Delhi. His research interests include price bundling, price effects on perceived quality perceptions, and segmentation
of business-to-business markets. He has published in theJournal of Business Research and theAdvances in Consumer Research series, published by the Association of Consumer Research. He previously taught on the faculty of Valdosta State University.
She received a B.S. in statistics, a Ph.D. in marketing from the University of South Carolina, and a M.S. in statistics from
Virginia Polytechnic Institute. She previously taught at Lehigh University. Her research interests include market segmentation,
discrete data analysis, and pricing. She has published in theJournal of Marketing Research, as well as in theProceedings of the American Marketing Association and theAssociation for Consumer Research. 相似文献
56.
The tax sensitivity of foreign direct investment (FDI) has importantpolicy implications. If FDI is not responsive to taxation, thenit may be an appropriate target for taxation by the host country.This question is examined for Mexico by estimating the responseof FDI from retained earnings and transfers from abroad to thetax regimes in Mexico and the home country, the credit statusof multinationals, country risk factors, and regulatory andtrade regimes in Mexico. FDI in Mexico is found to be sensitiveto the tax regimes in Mexico and the United States, the creditstatus of multinationals, country credit ratings, and the regulatoryenvironment. Thus Mexico's current policies to dismantle regulationsand employ a tax system competitive with the United States areexpected to have salutory effects on FDI in Mexico. 相似文献
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An expected-utility maximizer, obliged to make a single purchase from two alternatives, finds that a queue forms for the good that would have been selected had both goods been available. An M/M/1 queue is posited and for each period of delay the maximum additional payment that the consumer would incur to join the queue is determined. This has implications for saving. Not only the availability of the good, but also the delay in obtaining it, the alteration in its arrival rate, and the “stampede effect” determine saving behavior. 相似文献
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