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81.
Elena Fraj-Andrés Eva Martinez-Salinas Jorge Matute-Vallejo 《Journal of Business Ethics》2009,88(2):263-286
Since it implies a reduction in the quality and the quantity of the natural resources, environmental degradation is a present
day problem that requires immediate solutions. This situation is driving firms to undertake an environmental transformation
process with the purpose of reducing the negative externalities that come from their economic activities. Within this context,
environmental marketing is an emerging business philosophy by which organizations can address sustainability issues. Moreover,
environmental marketing and orientation are seen as valuable strategies to improve a firm’s competitiveness. However, the
literature that has analyzed the link between environmental strategies and firms’ results has been inconclusive and contradictory.
In this study, we propose and test a model that analyses how the implementation of ecological issues within a firm’s marketing
strategy and orientation influences organizational results. Data were obtained through a survey sent to Spanish manufacturing
firms. The results show that environmental marketing positively affects firms’ operational and commercial performance and
this improvement will influence their economic results. Moreover, environmental marketing is revealed as an excellent strategy
to obtain competitive advantages in costs and in product differentiation. Thus, this study agrees with the researchers who
affirm that environmental strategies positively affect firm’s competitiveness while reducing environmental impact. 相似文献
82.
Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities 总被引:1,自引:0,他引:1
This study explores the relevance of corporate social responsibility (CSR) as an element of the corporate identity of Spanish
financial institutions. Specifically, it aims to analyze the CSR actions developed by financial entities through the analysis
of all the available information disclosed in their websites. A content analysis applied to 82 banking institutions, followed
by different quantitative analyses, reveals the multidimensionality of CSR. Findings show that, while the number of entities
institutionalizing CSR values as core elements of their identities is still reduced, most organizations disclose CSR information
to construct communicated identities and legitimate behaviours. Besides, these dimensions are classified depending on the
stakeholder the action is aimed to, and that entities favour the generation of distinctive identities through the implementation
and communication of more visible CSR actions like those involving their customers or the community. In any case, results
indicate that organizations with certain characteristics are more likely to construct distinctive identities through CSR activities
and to establish ethical and social values within their corporate statements and cultures. 相似文献
83.
Arménio Rego Susana Leal Miguel P. Cunha Jorge Faria Carlos Pinho 《Journal of Business Ethics》2010,94(1):107-127
Through a convenience sample of 260 employees, the study shows how employees’ perceptions about corporate citizenship (CC)
predict their affective commitment. The study was carried out in Portugal, a high in-group and low societal collectivistic
culture. Maignan et al.’s (1999, Journal of the Academy of Marketing Science
27(4), 455–469) construct, including economic, legal, ethical, and discretionary responsibilities was used. The main findings
are: (a) contrary to what has been presumed in the literature, the discretionary dimension includes two factors: CC toward
employees and toward community; (b) perceptions of CC explain 35% of unique variance of affective commitment; (c) the best
predictors are perceptions of economic and legal CC and, mainly, perceptions of discretionary CC toward employees; (d) the
perceptions of discretionary CC toward employees are significantly better predictors of affective commitment than are perceptions
of economic, ethical, and discretionary CC toward the community; (e) perceived inconsistency of the several CC dimensions
is detrimental to employees’ affective commitment. The study questions the four-dimensional model of the CC construct as operationalized
by Maignan et al., suggests that culture should be included as a moderating variable in future research, and stresses that
affective commitment may decrease when employees perceive that their organizations act upon the several areas of CC inconsistently. 相似文献
84.
85.
This study investigates how national levels of corruption are influenced by the interaction of two factors in political decentralization: the presence of local elections and the organizational structure of national parties. Previous studies have focused primarily on the role of fiscal decentralization on corruption and have mostly ignored the institutions of political decentralization. Using new data in a series of expansive models across multiple countries and years, we find that corruption will be lower when local governments are more accountable to and more transparent toward their constituents. This beneficial arrangement is most likely to occur when local elections are combined with nonintegrated political parties, meaning that party institutions themselves are decentralized from national control. Such an institutional arrangement maximizes local accountability by putting the decision to nominate and elect local leaders in the hands of those best in a position to evaluate their honesty—local electors. 相似文献
86.
87.
Ramiro Gonçalves José Martins Jorge Pereira Manuel Au-Yong Oliveira João José P. Ferreira 《Journal of Business Ethics》2013,113(2):363-375
The research team measured the enterprise web accessibility levels of the Forbes 250 largest enterprises using the fully automatic accessibility evaluation tool Sortsite, and presented the compliance of the evaluated websites to WCAG 1.0, WCAG 2.0 and Section 508 accessibility levels. Given the recent attention to organizational leaders having ethical duties towards their dedicated employees, we propose that ‘societal citizenship behaviour’ concerns ethical duties of organizational leaders towards society in general and in particular to those who have less means to assert their needs. In effect, we found enterprise website accessibility levels to be in need of significant improvement. An interpretation of a positive path forward to better enterprise website accessibility levels is put forth based on a focus-group interaction and using BNML—a novel Business Narrative Modelling Language. 相似文献
88.
Jorge M. Oliveira-Castro Gordon R. Foxall Teresa C. Schrezenmaier 《The Service Industries Journal》2013,33(3):309-335
Decomposing price elasticity suggests that the major impact of promotions is on brand switching rather than increased consumption. Consumers may also buy smaller quantities of more expensive brands when compared to cheaper ones (inter-brand elasticity). Using panel data for the purchases of 80 consumers buying nine product categories over a 16-week period, we verified that inter-brand elasticities occur, and report the relative importance of intra- and inter-brand elasticities in determining quantity price elasticity per shopping occasion for the product category. Brands were classified by informational (socially mediated) and utilitarian (product-mediated) benefits. Intra-brand elasticity was higher than utilitarian inter-brand elasticity, which was higher than informational inter-brand elasticity. 相似文献
89.
Michael Jay Polonsky Pedro Quelhas Brito Jorge Pinto Nicola Higgs-Kleyn 《Journal of Business Ethics》2001,31(2):117-130
There is a growing interest in understanding consumer ethical actions in relation to their dealings with firms. This paper examines whether there are differences between Northern and Southern European Union (EU) consumers' perceptions of ethical consumer behaviour using Muncy and Vitell's (1992) Consumer Ethics Scale (CES). The study samples 962 university students across four Northern EU countries (Germany, Denmark, Scotland, The Netherlands) and four Southern EU countries (Portugal, Spain, Italy, Greece). Some differences are identified between the two samples, which might question the ability of organisations to consider the EU as one homogeneous market. 相似文献
90.
Applications of Fuzzy Regression in Actuarial Analysis 总被引:1,自引:0,他引:1
In this article, we propose several applications of fuzzy regression techniques for actuarial problems. Our main analysis is motivated, on the one hand, by the fact that several articles in the financial and actuarial literature suggest using fuzzy numbers to model interest rate uncertainty but do not explain how to quantify these rates with fuzzy numbers. Likewise, actuarial literature has recently focused some of its attention in analyzing the Term Structure of Interest Rates (TSIR) because this is a key instrument for pricing insurance contracts. With these two ideas in mind, we show that fuzzy regression is suitable for adjusting the TSIR and discuss how to apply a fuzzy TSIR when pricing life insurance contracts and property‐liability policies. Finally, we reflect on other actuarial applications of fuzzy regression and develop with this technique the London Chain Ladder Method for obtaining Incurred But Not Reported Reserves. 相似文献