Of Chicken Entrails,Anthropology, and a Realistic Social Science

Barbara Bergmann has advocated direct observation of market behavior by economists. There is a history of such activity in the area of labor market but that experimental work has mainly been conducted by noneconomists. We have followed the lead of these researchers and conducted audits of employment hiring behavior, testing for discrimination on the basis of gender and sex. The technique involves sending matched pairs of job applications. Discrimination was found against female, Greek, and Vietnamese applicants. The paper recommends improvements in experimental design for future audits.     

Challenges for the boundaryless career odyssey

The boundaryless career, which challenges the assumptions of the traditional hierarchical career, has proved to be a remarkably popular and influential concept. However, we argue that it remains theoretically and empirically undeveloped, which limits its explanatory potential. We draw on some New Zealand empirical research highlighting the issue of who gets studied. Focusing on women's career experience, local ethnic groups and collective cultures we argue that these experiences represent a challenge to boundaryless career theory. Some of the theoretical assumptions on which boundaryless careers have been built are also interrogated: freedom from boundaries, individual volition and minimal influences from societal structures. We conclude that the boundaryless career story/odyssey is in danger of becoming a narrow career theory applicable only to the minority, if there is no engagement with theoretical and empirical critiques.     

On the maximizing behavior of a monopoly planner

Conclusions The model developed here leads to some useful conclusions. If we consider an economy without trade where the supply of inputs varies in response to the level of current real consumption paid to inputs, then the relevant social input constraint for the planners is not a single production possibilities locus, but the planners feasibility constraint developed here. This constraint traces the locus of points on a family of production possibility surfaces that would be generated by each alternative quantity of inputs. The rate of product transformation along the planners' feasibility function will differ from the rate of product transformation along the production possibilities locus by an amount that reflects the marginal input supply. In such an economy, whenever the arguments of the planners' welfare function are not identical with the arguments of the input supply function, the necessary conditions for the planners' optimum will be non-optimal with reference to usual market socialist welfare criteria. At equilibrium, the marginal rate of product substitution in the planners' welfare function will not equal the marginal rate of product transformation on the production possibilities function. In addition, when the tastes of planners and of consumers diverge, the necessary conditions for the planners' optimum imply the exercise of some monopoly power by the planners. For given input supply conditions and given production functions, the magnitude of the monopoly effect increases to a limiting value as the diverge of tastes between planners and consumers increases.     

Marketing social missions—adopting social marketing for social entrepreneurship? A conceptual analysis and case study

• In aiming for voluntary behavioral change, social marketing may be particularly attractive for social entrepreneurs, but conversely, they may not have the resources or knowledge for conducting full-blown social marketing campaigns. In response to the growing importance and role of social entrepreneurship in tackling social problems and the lack of research concerning how social marketing may play a role in such organizations, the purpose of this paper is to develop a deeper conceptual understanding of how social marketing may be of use to social entrepreneurial organizations. The research reports on a case analysis of One Drop and its Aqua expo and the utilization of social marketing in pursuit of its goal to achieve water conservation in the Northern Hemisphere. The research shows the adoption of elements of social marketing but not a conscious adoption of social marketing as a strategy.

Copyright © 2012 John Wiley & Sons, Ltd.     

The Decision to Exploit an R&D Project: Divergent Thinking across Middle and Senior Managers

Research and development (R&D) generates projects, but the question often remains: which projects should be exploited? Building on the innovation, strategy, and managerial cognition literatures, we use a conjoint field experiment to collect data on 4032 decisions made by 126 R&D managers to test how project attributes, strategic context, and managers' characteristics influence innovation exploitation decisions. Using hierarchical linear modeling, we find that (1) experience impacts project exploitation decision policies of middle managers more than senior managers, (2) divergent thinking across middle and senior managers increases with experience, and (3) experienced middle managers diverge from experienced senior managers in their decisions to exploit opportunities by placing greater emphasis on strategic context (relative to competitors and fit within the portfolio) and lesser emphasis on uncertainty (technological and demand). These findings have implications for the strategy and innovation literature.     

Managing customer relationships: Account manager turnover and effective account management

Managing relationships with customers and clients is a critical task for industrial sales organizations. This paper reports on research that focuses on improving client relationships through effective handling of account manager turnover and improved account management. Even in situations where account manager turnover is high, the relationship between the company and the SME client does not suffer if the account management turnover process is well managed. When account manager turnover is not well managed, customer satisfaction suffers. The research also identifies eleven specific management activities that are highly related to supplier satisfaction with both the account manager and the supplier financial institution.     

Britain's national food survey: Whose purpose does it serve?

Britain's National Food Survey is described in terms of its historical and present purpose. The authors make a critique of the survey. Criticisms include: sampling errors; poor response rate; behaviour changes and individual interpretation of the questionnaire; classification, presentation, and duplication of results. Detailed recommendations for improving the survey are presented. Suggestions are made in the following areas: the justification for the survey, the methodology used, the analysis and presentation of results.     

Extending the external validity of the FITD effect to the industrial marketplace

The foot-in-the-door (FITD) effect has been extensively researched in prosocial settings. Several researchers have advocated its use as an influence strategy in marketing settings although no empirical evidence has previously been published regarding its operation in industrial/economic settings. This study experimentally tests the effect in an actual industrial marketing setting. The organization in which the study was carried out markets telecommunications products and the study sample exposed to the influence strategies consisted of potential customers—general managers and marketing managers representing industrial firms in the wholesale trade sector.