When Beauty Backfires: The Effects of Server Attractiveness on Consumer Taste Perceptions

The current research tests whether and how being in the presence of attractive individuals alters consumers’ evaluations of their expected dining experience and the taste of the products consumed. Our results uncover a novel phenomenon in the domains of physical attractiveness and taste perception: attractiveness does indeed impact taste perception, but its influence varies as a function of the valence of the food consumed. When the server is attractive, good food tastes better but bad food tastes worse. Six studies demonstrate this effect and, importantly, show that it occurs for male, but not female consumers and only if the male consumers are low in need for cognition. The implications of this work and potential avenues for additional research are discussed.     

Budesonide with multi-matrix technology as second-line treatment for ulcerative colitis: evaluation of long-term cost-effectiveness in the Netherlands

Aims: Budesonide with multi-matrix technology (MMX) is an oral corticosteroid, shown to have high topical activity against ulcerative colitis (UC) while maintaining low systemic bioavailability with few adverse events. The aim of this study was to evaluate the cost-effectiveness of budesonide MMX versus commonly used corticosteroids, in the second-line treatment of active mild-to-moderate UC in the Netherlands.

Materials and methods: An eight-state Markov model with an 8 week cycle length captured remission, four distinct therapy stages, hospitalization, possible colectomy and mortality. Remission probability for budesonide MMX was based on the CORE-II study. Population characteristics were derived from the Dutch Inflammatory Bowel Disease South Limburg cohort (n?=?598) and included patients with proctitis (39%), left-sided (42%) and extensive disease (19%). Comparators (topical budesonide foam and enema, oral budesonide and prednisolone) were selected based on current Dutch clinical practice. Treatment effects were evaluated by network meta-analysis using a Bayesian framework. Cost-effectiveness analysis was performed over a 5 year time horizon from a societal perspective, with costs, health-state and adverse event utilities derived from published sources. Outcomes were weighted by disease extent distribution and corresponding comparators.

Results: Budesonide MMX was associated with comparable quality-adjusted life year (QALY) gain versus foam and oral formulations (+0.01 QALYs) in the total UC population, whilst being cost-saving (EUR 366 per patient). Probabilistic sensitivity analysis evaluated an 86.6% probability of budesonide MMX being dominant (cost-saving with QALY gain) versus these comparators. Exploratory analysis showed similar findings versus prednisolone.

Limitations: Differing definitions of trial end-points and remission across trials meant indirect comparison was not ideal. However, in the absence of head-to-head clinical data, these comparisons are reasonable alternatives and currently offer the only comparison of second-line UC treatments.

Conclusions: In the present analysis, budesonide MMX was shown to be cost-effective versus comparators in the total UC population, for the second-line treatment of active mild-to-moderate UC in the Netherlands.     

Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality

The inherent nature of the international e-tailing environment leads to the consideration of purchase risk. In this study, an attempt is made to investigate the effect of three extrinsic cues, e-tailer brand equity, Country-Of-e-tailers (COE) and guarantee quality, within such an environment in Taiwan. The research findings support the proposed hypotheses that these exogenous factors affect a mediator, i.e., perceived e-tailer service quality, which in turn affects purchase risk perceived by online shoppers in a borderless marketplace. In conclusion, managerial implications of the research results as well as future research directions are presented and discussed.     

Advantage Amnesia

The dot-com crash exposed a business phenomenon - "advantage amnesia", the state of becoming entangled in the Internet stampede at the expense of the basics of competitive advantage. It led many managers to lose sight of how to leverage their traditional competitive advantages in order to gain new-economy success. But now we can refresh our memories.     

Power, satisfaction, and relationship commitment in Chinese store-tenant relationship and their impact on performance

Managing the distribution channel is a key concern to firms operating in the world's largest developing economy. This study examines channel exchange relationships in China using data on department stores’ relationship with their tenants. The power-satisfaction-commitment-performance framework was used as a basis for the study. Department stores’ contingent use of coercive power was found to have little or no effect on their tenants’ economic and social satisfaction, which suggests that coercive power is perceived as ‘legitimate’ by small and medium-sized retailers in China. Tenants’ behavior towards power also reflects a subtle difference in channel member behavior, which reflects the differences between China's collectivistic culture and the individualistic culture in many Western countries. This study adds to the existing knowledge on channel behavior in Chinese cultural setting. In addition, it tests the degree of cross-cultural generalization of established channel constructs. It also provides managerial insights on channel relationship management in China's market.     

Taxation and Economic Growth

A bstract The effects of vorious tax policies on economic growth are recx amined on the basis of the recently developed endogenous growth therory The assertion of Henry George that the structure of taxation is more important than the level of taxation in explaining economic growth is elaborated and verified Annual data for Taiwan from 1954 to 1986 shows that the aggregate tax rate does not have significant effect on the long run growth rates of private ouptup, consumption and production factor inputs This result is due to the poostivie effect of consumption taxation offsetting the negative effect of factor taxation on economic growth     

Call Warrant Listing and the Behavior of its Underlying Spot Market: Some Evidence from Bursa Malaysia

This study investigates the call warrant listing impact on its underlying stock based on Malaysian stock market. The study indicates that call warrant listing has no significant impact on the return, volatility, and bid-ask spread of its underlying stock. However, its trading volume tends to be higher in the post event period. The results suggest that (1) the diversion of trade from spot to warrant market is nonexistent, (2) call warrant does not expand the opportunity set for investors, (3) it is fair to use historical data in volatility estimation for the purpose of asset pricing based on Malaysian context.     

Outcome-based contracts as new business model: The role of partnership and value-driven relational assets

This paper investigates the new business model of outcome-based contracts where the firm is tasked to achieve outcomes of equipment as a service contract instead of the traditional maintenance, repair and overhaul activities (e.g., power-by-the-hour® engine service contract). Through a qualitative study of two outcome-based contracts between BAE Systems, MBDA and the UK Ministry of Defence, we derive three value drivers of information, material and people transformation. Mapping it with transaction cost literature we propose five relational assets based on the value drivers; three value-driven alignments and two partnership inputs. We then study the relationships between the relational assets and contract performance through a quantitative survey by applying the partial least square (PLS) method. Our study shows that behavioral and information alignments are important to achieve outcomes. However, material and equipment alignment (i.e., joint supply chain) does not have a significant effect on contract performance. In addition, perceived control and empowerment mediated the relationship between partnership inputs and value-driven alignments. Our study provides a more integrated view of how various theoretical management domains overlap in the understanding of business models, and contribute to the understanding of value drivers and partnership factors in achieving performance in outcome-based contracts.     

圣诞节，寻找浪漫餐厅

一千个人,有一千种面庞,一千种浪漫。2009年圣诞节,就让我们在北京的城南巷北一起寻找最浪漫的餐厅。相约佳处,美味、美酒和美景一个都不能少。希望读者能在我们为您推荐的餐厅中留下美好的回忆。