Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea

ABSTRACT

This study was designed to compare the ways the websites promote giving campaigns between the United States and South Korea. Furthermore, this study explored how the campaign appeals are associated with the distinct cultural values between universities in the United States and Korea. Guided by a content analysis of 200 universities in the United States and South Korea, the findings of this study demonstrated that, compared to the Korean university websites, U.S. university websites more frequently targeted university-affiliated donors, including alumni, students, parents, and so forth, and used multimedia-based exemplars about the giving campaigns.     

Strategies of Korean firms in china's high‐tech market: Striving for a new and sustainable business model

China has become a strategically important market for Korean companies. While cooperating with China is obviously important for their success and survival, a more difficult question lies in finding a new and sustainable business model applicable to China. This paper studies the current challenges and strategies of Korean Small and Medium‐sized Enterprises (SMEs) in the high‐tech market such as the mobile handset and online game industries that are trying to extend their business to China. It focuses on the issue that Korean firms face in order to find a way to survive and integrate with a rising China. By conducting an in‐depth firm level analysis, it examines their successes and failures in terms of what parts of the value chain they specialize in and how they establish a division of labor with China.     

Just doing it: A visual ethnographic study of spectacular consumption behavior at Nike Town

This paper uses visual ethnographic methods, specifically participant observation and photography supplemented with interviews, in its investigation of the consumption of spectacle at Nike Town, Chicago. Spectacular consumption behavior was participative in nature, involved explicit knowledge of its production, and entailed the consumption of space, cultural meanings and products in this hybrid combination of store and museum. Central aspects of spectacular consumption processes were consumers’ movement through the interspatial architectural design and interactions with intertexual displays of celebrities, products, and corporate narratives. As consumers moved through the site, its design and displays placed them in altered referential positions with images of celebrity athletes and with artifacts. The trajectories of visual fields consumers’ movement formed and animated played a key role in producing cultural meanings of competition, exceptional performance, style and recreation. This research contributes to our theoretical understanding of experiential and spatial dimensions of consumption. Methodological contributions map out the propriety and limitations of visual methods in consumer research.     

Vertical Specialization and Trade Growth in Northeast Asia

As the global economy has become further integrated, the international production chain has become more sophisticated, with diversified stages of production located in different countries. Economic theorists have argued that the fragmentation of the global production chain is partly attributable to the high growth in international trade over the past several decades. In this study, we examine vertical specialization in China, Japan and Korea, and its contribution to these nations' trade. Using a multilevel model, it is illustrated that vertical specialization has encouraged increases in trade among all three countries. In particular, China's outcome is remarkable considering how recently it became a member of the WTO.     

低碳生活 智慧选择 澳柯玛变频冷柜节能30%

在前不久结束的美国智力竞赛节目《危险边缘》人机对战中,IBM超级计算机系统＂沃森＂战胜了人类冠军,继＂深蓝＂之后,再一次将人工智能推向新的阶段,彰显了科学技术本身无以伦比的魅力。     

Prepayment and future cross-buying: an exploratory analysis

Recent research has provided important insights on consumers’ preferences for prepayment mechanisms and on its impact on consumption of a given product or service. However, little is known about how prepayment influences future purchases of goods and services. We consider this question in a contractual setting within the services industry, involving different purchasing decisions over time. Based on a large-scale empirical test, we find that prepay customers make fewer changes to their cross-buying levels (i.e., the number of different services they buy from the company) from one contractual period to another, and that this effect is more salient for the firm's new customers. We propose possible explanatory mechanisms for this effect. For instance, based on mental budgeting theory, we suggest that prepayment customers may set mental budgets and track expenditures against this budget leading them to resist further investments. Alternatively, prepayment customers may be more certain about their consumption behavior leading to fewer changes over time.

     

Doing business in Poland: What U.S. managers need to know

Poland has been and continues to be the leader of the transition economies of Eastern Europe. This study provides an in‐depth look at the ongoing economic, legal, and administrative policies of the Polish government in laying the ground‐work for a free‐market society. With the smaller business in mind, we first examine how the government of Poland moved decisively to lay the cornerstone for a private‐sector economy. Next, we demonstrate how Poland redirected its political and legal processes for long‐term global business. Finally, we describe what the U.S. government is doing to help Poland become a better trading partner and what this means to interested American firms. While there are many deep‐seated positive changes throughout Poland as it becomes a more significant global business player, there also are many challenges that must be understood by interested U.S. businesses if their investments in Poland are to be successful. © 2004 Wiley Periodicals, Inc.     

Motivations and Use Context in Mobile Tourism Shopping: Applying Contingency and Task–Technology Fit Theories

Mobile tourism shopping is an emerging market, but there is little theoretically based research on the topic. This study investigates the impact of motivations (value, enjoyment, time saving and mobility) on consumer satisfaction by applying contingency and task–technology fit theories in the mobile tourism shopping context. The results show that value and enjoyment have significant effects on satisfaction. Use context is found to have a full mediating role between time saving and satisfaction as well as between mobility and satisfaction. This study offers theoretical and practical contributions to the tourism literature and mobile tourism industry. Copyright © 2013 John Wiley & Sons, Ltd.     

Customers’ Risk Factor Disclosures and Suppliers’ Investment Efficiency

This study examines the effect of downstream firms’ (i.e., customers’) risk factor disclosures contained in annual reports on the investment efficiency of upstream firms (i.e., suppliers). We find that more informative disclosures of customers’ risk factors are associated with less under‐ or overinvestment by suppliers. In addition, this inverse association is stronger when the suppliers are at a bargaining disadvantage, when they operate in the durable goods industries, and when they are more concerned about the volatility of future demand. Overall, our results suggest that risk factor disclosures provided by firms in their annual reports contain useful information that could potentially help their suppliers achieve better investment efficiency. Divulgation d'information sur les facteurs de risque des clients et efficience de l'investissement des fournisseurs     

The role of stochastic volatility and return jumps: reproducing volatility and higher moments in the KOSPI 200 returns dynamics

This paper investigates the role of stochastic volatility and return jumps in reproducing the volatility dynamics and the shape characteristics of the Korean Composite Stock Price Index (KOSPI) 200 returns distribution. Using efficient method of moments and reprojection analysis, we find that stochastic volatility models, both with and without return jumps, capture return dynamics surprisingly well. The stochastic volatility model without return jumps, however, cannot fully reproduce the conditional kurtosis implied by the data. Return jumps successfully complement this gap. We also find that return jumps are essential in capturing the volatility smirk effects observed in short-term options.