Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Multiple facets of perceived value perceptions drive loyalty intentions. However, this value–loyalty link is not uniform for all customers. In fact, the present study identifies three different segments that are internally consistent and stable across different service industries, using two data sets: the wireless telecommunication industry (sample size 1122) and the financial services industry (sample size 982). Comparing the results of a single-class solution with finite mixture results confirms the existence of unobserved customer segments. The three established segments are “rationalists”, “functionalists” and “value maximizers”. These results point the way for value-based segmentation in loyalty initiatives and reflect the importance of a multidimensional conceptualization of perceived value, comprising cognitive and affective components. The present results substantiate the fact that assuming a homogeneous value–loyalty link provides a misleading view of the market. The paper derives implications for marketing research and practice in terms of segmentation, positioning, loyalty programs and strategic alliances.     

Modelling reverse mortgages

This paper suggests a framework for analyzing reverse mortgages in a fixed interest rate environment as well as a variable interest rate environment. To analyze the risk and potential profit of a reverse mortgage, we propose to calculate the expected present value of profit and the probability of loss as indicators of the viability of the loan. Using Singapore data, we provide some estimates of these quantities for various levels of annuity payment under different circumstances.The author is from the Department of Economics and Statistics, National University of Singapore. He wishes to thank Chan Wai Sum, Thomas Herzog, Lim Kian Guan (the previous chief editor), Tan Kin Lian and Albert Tsui for their invaluable comments on the earlier drafts of the paper. All errors and shortcomings, however, remain his responsibility.     

Do Traditional Chinese Cultural Values Nourish a Market for Pirated CDs?

On one hand, Chinese consumers are well known for conspicuous consumption and the adoption of luxury products and named brands. On the other hand, they also have a bad reputation for buying counterfeit products. Their simultaneous preferences for two contrasting types of product present a paradox that has not been addressed in the literature. This study attempts to present an explanation of this paradox by examining the effects of traditional Chinese cultural values and consumer values on consumers’ deontological judgment of pirated CDs and the amount of social benefits they perceive they gain from them. We interviewed 300 Hong Kong Chinese consumers, and found that face consciousness increased materialism and risk aversion, thereby producing a favorable deontological judgment of pirated CDs. Face consciousness also has a direct effect on the amount of social benefits perceived in pirated CDs. Both favorable deontological judgment and perceived social benefits contributed to a strong intention to buy pirated CDs. The results are discussed in a cultural perspective.     

Managing academic innovation in Taiwan: Towards a ‘scientific-economic’ framework

Since the passage of the Science and Technology Basic Law in 1999, Taiwanese universities have taken a more “scientific-economic” approach to protect and commercialize their research. This research mainly examines innovation activities such as patenting, licensing, and incubated startups in the context of Taiwanese higher education institutions (HEIs). The “scientific-economic” framework used to analyze the strategic aspects influencing these academic innovations includes (1) intellectual property managerial capabilities, (2) the strength of external industrial partnerships, (3) the university entrepreneurial orientation, and (4) government research policy. Four hypotheses were developed. Data were collected via a questionnaire with all 122 HEIs in Taiwan surveyed.The research reveals that the aspects of intellectual property managerial capability, HEI-industry partnerships, and academic entrepreneurial orientation are useful to distinguish the university's innovation performance on patent grants, licensing incomes, and firm incubation. Also, government support on research plays a moderating role in academic innovation. Managerial and policy implications for managing innovation effectively in universities were drawn.     

Attitudes towards corporate social responsibility and perceived importance of social responsibility information characteristics in a decision context

This study addressed the questions of perceived importance of social responsibility information (SRI) characteristics in a decision context, as well as the attitudes of institutional investors toward social responsibility involvement. The results showed that SRI presently disclosed in company annual reports did not have any significant impact on institutional investors' decisions. However, if SRI were presented in quantified, financial form, and were focused on product improvement and fair business practices, such information would be perceived as more important for investment decisions. Attitudes toward corporate social responsibility also suggested that institutional investors were not totally opposed to company involvement in social activities. Hai Yap Teoh is associate professor in the Department of Accountancy, The University of Wollongong, New South Wales, Australia. He has published extensively in local and international journals including Accounting, Organizations and Society and The International Journal of Accounting Education and Research. His major areas of research interest include corporate social responsibility and reporting.Godwin Shiu is teaching fellow in the Department of Accountancy, The University of Wollongong, New South Wales, Australia. He is also doing a master's degree in accountancy.     

Socio-economic impacts of migrant clustering on Dutch neighbourhoods: In search of optimal migrant diversity

The recent empirical literature on the impact of migrant clustering on socio-economic welfare indicators shows inconclusive and often even contradictory results. In this paper we argue that there is not an unambiguous empirical outcome of migrant or ethnic diversity, but that it depends on the level of migrant or ethnic composition itself. A low degree of socio-economic and cultural diversity may be beneficial for neighbourhoods, whereas an excessive degree of diversity may be harmful. We test this hypothesis by (i) constructing a migrant clustering index for all neighbourhoods in the Netherlands based on a gamma index; and, subsequently, (ii) incorporating it in a regression framework to assess three relevant socio-economic outcomes: neighbourhood income, number of students, and average housing value. We show that there is apparently an optimal level of migrant clustering, and that it is remarkably robust. For the Netherlands as a whole and for the ten largest Dutch cities as well, it is striking that largely similar effects were found. Our results suggest that population composition in neighbourhoods may vary up to about 40 per cent from the national average before migrant clustering generates negative effects.