产品市场定位与消费者忠诚之间的关系——基于浙江产品市场势力调查问卷

以2011年浙江省商务厅向各地市县发放的浙江产品市场势力调查问卷为数据来源,以其中的119家浙江省内商业企业作为研究样本,对浙江产品的市场定位与消费者忠诚之间的关系进行了实证研究。结果表明:产品市场定位与消费者的行为忠诚相关,提高产品的市场定位有利于消费者产生购买企业产品的偏好,进而促使消费者实现实际的、持续的购买行为;产品市场定位的提升尤其对产品客单价、产品销量和销售额的提升有显著的促进作用。因此,浙江企业应积极投入人力、物力,提高其产品的市场定位,以提升消费者忠诚,进而实现企业在市场中的议价能力及市场竞争力的提高。     

风险资本能改善风险投资企业治理效率吗?——一个盈余管理视角

从风险资本积极投资者的角度研究了风险资本投资企业的公司治理结构对风险投资企业创业板上市时盈余管理的影响。实证结果表明,风险投资企业公司治理结构中仅有董事会规模对公司盈余管理有抑制作用;独立董事比例、风险资本董事比例、监事会规模和外部监事比例对公司盈余管理都没有显著影响。同时,董事会、监事会持股比例,CEO持股比例对公司上市时盈余管理也没有显著影响。创业板上市风险投资企业的盈余管理程度主要受公司规模、财务杠杆比例以及公司行业特征影响。     

地方政治权力转移与企业社会资本投资周期--基于政企关系重构的动态研究

文章以2007－2012年我国A 股上市公司为样本,从政企关系重构的视角研究了地方政治权力转移对企业社会资本投资的影响。研究发现：(1)在地方政治权力转移当年,企业会显著提高社会资本投资力度。随着主政官员任期的增加,企业社会资本投资呈现下降趋势。这说明在主政官员任期内,企业社会资本投资呈现先增后减的周期性特点。这种周期性特点仅在民营企业中存在。(2)民营企业社会资本投资的周期性特点在地方官员来自外地、继任官员预期任期较长、管制行业以及融资约束程度高和无政治关联的企业样本中更加显著。(3)在地方政治权力转移当年,民营企业提高社会资本投资力度能够帮助其获得政府补助,但这种优势并不会立刻体现出来;同时,企业提高社会资本投资力度也会对自身的研发投入产生挤出效应,且挤出效应持续存在于继任官员的整个任期中。文章的研究为理解企业建立政企关系的手段、过程与效果提供了新的视角。     

You should know better! Do health students have different risk attitudes to unplanned pregnancy and sexually transmitted diseases?

Because healthcare professionals are in the best position to assess, assist and educate those participating in risky sexual behaviour, understanding if (and how) their risk attitudes differ from the wider population is of vital importance. In this study, we explore university health students’ risk attitudes towards unplanned pregnancy and sexually transmitted diseases (STDs). We examine whether university students pursuing health-related degrees, who hypothetically should have more exposure to and understanding of the risks associated with unplanned pregnancy and STD, have more risk averse attitudes to sexual behaviour. We find that health students’ sexual attitudes are significantly more risk averse than those of their nonhealth peers in relation to STDs but not unplanned pregnancy. In line with previous research, age and no previous sexual history (virginity) appear to increase risk-averse attitudes to both unplanned pregnancy and STDs. Moreover, males and singles are more risk seeking in their sexual attitudes. These findings suggest that, because unplanned pregnancy and STDs are ongoing global issues, further research is warranted into the risk attitudes of those healthcare professionals most able to provide education and support for individuals participating in risky sexual behaviour.     

Monetary policy regime change and regional inflation dynamics: looking through the lens of sector‐level data for Korea

This paper explores the impact of the adoption of inflation targeting (IT) on the dynamics of city‐level inflation in Korea using both aggregate and sector‐level data. When looking at aggregate regional inflation, we find that the mean, volatility and persistence fell in all cities in the wake of the monetary policy regime change, consistent with other evidence in the literature. Delving more deeply into the disaggregate data reveals additional insights however. For most of the changes we observe in the dynamics of regional inflation, we find that the aggregate effects are being driven primarily by sectors that fall into the ‘Services’ category. We posit that the impact of better anchored inflationary expectations is primarily on the less‐traded services sectors of the economy, where the domestic monetary policy framework has a relatively larger influence. When it comes to the increased co‐movement observed across regions under an IT regime, however, it is the ‘Commodities’ sectors rather than ‘Services’ that are responsible, probably because services inflation becomes relatively more influenced by local factors once it has stabilized within the target range. Therefore, adoption of IT may not necessarily increase all measures of regional synchronization even when the goal of better‐anchored inflationary expectations is achieved.     

区域品牌对企业绩效的影响机理——以“浙江制造”为例

以区域品牌对企业绩效的影响作用为基础,基于结构方程原理构建了区域品牌对企业绩效的影响机理模型,并设定了相应的研究假设。选取"浙江制造"区域品牌进行实证分析。结果表明:区域品牌战略实施能力、区域品牌创新能力和区域品牌市场能力对企业经营绩效有显著影响,其中区域品牌战略实施能力的影响最大,其次是区域品牌市场能力和区域品牌创新能力。     

Expected benefits and perceived risks of cloud computing: an investigation within an Italian setting

Over the past several years, cloud computing has increasingly been regarded as able to improve efficiency within organisations. The aim of this study is to address under-investigated issues related to the implementation of cloud computing, with a particular focus on expected benefits and the perception of risks. Towards this aim, on the basis of an adapted version of the technology acceptance model, we carried out a semi-structured survey among first-time cloud computing users to identify expected benefits and perceived risks. The survey of this study included a sample of 130 individuals in 65 enterprises located within Italy. We chose an Italian setting because it is characterised by an increasing number of programmes that emphasise the importance of cloud computing and support its wide dissemination. The findings of this study identify possible areas for improvement within the implementation phases of cloud computing.     

Economic Openness and Fiscal Multipliers*

Recent empirical findings attribute a central role to the degree of economic openness to determine the size of the fiscal multiplier. See, for instance, Ilzetzki et al. (2013) [How big (small?) are fiscal multipliers? Journal of Monetary Economics, 60(2), 239–254]. However, traditional macroeconomic models have difficulties to account for this evidence. By introducing ‘deep-habit’ formation into a New Keynesian small open economy model, this paper provides a theoretical framework which is able to attest for the new empirical evidence. Deep habits give rise to counter-cyclical firm markups, which are crucial to generate effects of openness on the fiscal multiplier as found in the data. We study three dimensions of economic openness: exchange rate flexibility, trade openness, and capital mobility. In line with the empirical findings, we report a negative relationship between measures of economic openness and the fiscal multiplier.     

Innovation and ICT use in the EU: an analysis of regional drivers

Innovation and the use of information and communication technologies (ICT) are key areas for the European Cohesion Policy. Studies available at the regional level explore innovation and ICT use incorporating different variables, while those investigating ICT use mainly focus on that of households. This paper investigates the existence of common factors for innovation and ICT at the regional level, considering not only ICT use by households but also that of firms. Using factorial and spatial regression analysis, we find that although ICT use and innovation are mainly explained by different variables, knowledge-intensive services and the percentage of population aged 15–64 are common to all of them. In addition, ICT use by households and ICT use by firms are basically driven by different factors. Government quality is the main factor explaining ICT use at home, while ICT use by firms is mostly driven by employment in knowledge-intensive services. R&D is the main variable explaining innovation. We also find positive spatial effects, which are particularly notable in ICT use by households. The results stress the importance of promoting specialization strategies based on the knowledge economy that may contribute to creating synergies between innovation and ICT use in different environments.     

基于风险管理的航空维修实训基地管理模式研究

安全发展是科学发展观的重要内容,在实训教学环节中,实现持续安全,树立持续安全理念,明确安全责任和岗位责任,找出安全管理中需要改进的地方,是实训正常稳定进行的重要保障。安全管理经历了人为因素到现在的以控制事故隐患为根本的风险管理,应该以风险管理理论为指导。将风险管理应用到实训基地日常实训教学环节中,以科学发展观为指导推进风险管理在实训基地的实施,从而防控风险,实现持续安全。