The neglected need for strategic renewal in emerging markets: Lessons from Vietnam in transition

Research on strategy in emerging markets is based on overly static representations, paying insufficient attention to the impact of contextual change on the value of firms’ resources. This article examines how a sample of the most successful Vietnamese private companies during the first decade of their country's transition from central planning was affected by the shifting rules of the game in their business environment. I suggest the primary takeaway is that sustained superior performance in an environment with changing keys to success requires dedicated and ongoing strategic renewal. I also suggest the need for both scholars and managers to immerse themselves in emerging markets if they care to fully understand the granular ways in which these settings differ from more familiar advanced economies.     

Outsourcing in the German Hospital Sector

Being under pressure both from demographic changes in most industrialised countries and increasingly scarce financial resources in social security, in the last decade the German hospital sector tried to find some relief in outsourcing of services not belonging to its core competences like IT services, catering and cleaning. However, not all the hopes connected with this strategy have been fulfilled. This paper takes stock of the current situation of outsourcing in the German hospital sector mainly by the size of the institution. It describes the patterns of outsourcing in the sector, looks at the reasons for outsourcing, and describes the experiences with it of the hospitals on the one hand and the service providers on the other. We conclude by expressing our expectations concerning the foreseeable future of outsourcing in the German hospital sector.     

Crossing Industry Borders: German Manufacturers as Services Exporters

Manufacturing firms increasingly engage in service trade activities. Microlevel data show that German manufacturers accounted for nearly 30 billion euros of service exports in 2005. I have found that particular construction, engineering and R&D services are exported. The machinery industries, motor vehicles and chemicals producers dominate the overall pattern. The types of services exported vary strongly across industries. Service exports of advertising, data processing, management and R&D services are found to likely support foreign affiliates of firms. However, these headquarter services are only infrequently observable. Much more important are construction and engineering services exported by machinery firms. These might represent installation and maintenance services complementing exported machinery. R&D services exports generally represent the transfer of knowledge and technology, which is found to be particularly relevant for motor vehicle producers. Beyond the support of foreign production of firms, R&D services might be relevant also in R&D cooperations of firms or when firms have partnerships with foreign suppliers or buyers of intermediate products.     

Die Pfandpflicht für Einweggetränkeverpackungen

Am 20. Januar 2005 wurde die dritte Novellierung der Verpackungsverordnung vom Bundestag beschlossen und die Pfandpflicht für Einweggetränkeverpackungen neu geregelt. Sind Mehrwegverpackungen immer umweltfreundlicher als Einwegverpackungen? Dient die neue Regelung langfristig als Vorbild für eine europaweite Pfandpflicht?Markus Groth, 29, Dipl.-Ökonom, ist wissenschaftlicher Mitarbeiter am Forschungs- und Studienzentrum Landwirtschaft und Umwelt (ZLU) an der Georg-August-Universität in Göttingen.     

EU–Finanzverhandlungen gescheitert: Chance zum Nachdenken

Nach den gescheiterten Referenden zur EU-Verfassung in Frankreich und in den Niederlanden wurde den Verhandlungen über eine neue finanzielle Vorausschau für die Jahre 2007 bis 2013 eine neue Bedeutung beigemessen. Gerade auf dem ohnehin schwierigen Feld der Finanzen sollte die in die Krise geratene EU Handlungsfähigkeit beweisen. Dieses Ziel wurde offenbar gründlich verfehlt. Woran sind die EU-Finanzverhandlungen gescheitert? Wie könnte eine Einigung erreicht werden?

---

---

Dr. Markus Euler, 30, ist wissenschaftlicher Mitarbeiter am Institut für Finanzwissenschaft der Universität Mainz.     

Corporations,Stakeholders and Sustainable Development I: A Theoretical Exploration of Business–Society Relations

Sustainable development (SD) – that is, “Development that meets the needs of current generations without compromising the ability of future generations to meet their needs and aspirations” – can be pursued in many different ways. Stakeholder relations management (SRM) is one such way, through which corporations are confronted with economic, social, and environmental stakeholder claims. This paper lays the groundwork for an empirical analysis of the question of how far SD can be achieved through SRM. It describes the so-called SD–SRM perspective as a distinctive research approach and shows how it relates to the wider body of stakeholder theory. Next, the concept of SD is operationalized for the microeconomic level with reference to important documents. Based on the ensuing SD framework, it is shown how SD and SRM relate to each other, and how the two concepts relate to other popular concepts such as Corporate Sustainability and Corporate Social Responsibility. The paper concludes that the significance of societal guiding models such as SD and of management approaches like CSR is strongly dependent on their footing in society. Reinhard Steurer is a senior researcher and lecturer at the Research Institute for Managing Sustainability at the Vienna University of Economics and Business Adminstration. His research focuses on the changing roles of states, businesses and civil societies in the context of sustainable development. He is author and co-author of numerous articles, dealing with questions of how governments and businesses tackle the challenge of sustainable development, and what the two societal domains can learn from each other in doing so. He holds a Ph.D. in Political Science from the University of Salzburg/Austria, and a Masters in Public Policy from the University of Maryland/U.S.A. Markus E. Langer studied ecology and environmental economics at the University of Vienna and the Vienna University of Economics and Business Adminstration as well as industrial environmental management at Yale University. He is currently working as Managing Director of FORUM Umweltbildung. Previously he was working since 1999 as a senior researcher and lecturer at the Research Institute for Managing Sustainability at the Vienna University of Economics and Business Adminstration. His research focused on the Evaluation of Sustainable Development as well as Corporate Social Responsibility and Stakeholder Management. Astrid Konrad studied business administration at the University of Graz. She has been working at the Research Institute for Managing Sustainability at the Vienna University of Economics and Business Adminstration since 2002. Her research focus is on Corporate Social Responsibility and Stakeholder Management. André Martinuzzi studied business adminstration at the Vienna University of Economics and Business Administration. He is working as a project manager at the Department of Environmental Economics and Management since 1993, as a lecturer at the Vienna University of Economics and Business Adminstration and leads the Managing Sustainability Research Centre since 1999. Since 2001 he worked as a scientific coordinator of Austria’s Sustainability Strategy. In 2003 he worked as a scientific editor of the Corporate Social Responsibility vision statement of the Austrian Industry and as a process consultant for the Austrian Forest Program. Research areas: Eco-Consulting, Corporate Sustainability, Evaluating Sustainable Development, Sustainability Strategies and Stakeholder Dialogues.     

Keeping Up With the Joneses: Analyzing the Effect of Income Inequality on Consumer Borrowing

Household debt relative to disposable income increased from 60% in 1980 to 104% at the end of 2003. ‘Buying on credit’ has become so popular that an increasing number of firms generate more profit from financing than from selling their products. In this paper, we show that rising income inequality has substantially contributed to increased consumer borrowing. Income inequality affects all components of total household debt, but the impact is strongest on non-revolving debt (installment loans), which is used to finance the purchase of consumer durables. We argue and provide evidence that the income inequality effect on consumer borrowing is a result of conspicuous consumption. Rising income inequality has forced households with smaller income gains to use debt to keep up their consumption level relative to households with larger income gains.JEL Classification: D12, G29, J31, M30     

Noch tragbar? Versuch einer konsolidierten Erfassung der Eurorettungsrisiken

The overall risk to be borne by Germany in case of further bailouts financed through the EFSF and ESM remains an intriguing question. The German Constitutional Court??s preliminary ruling on 12 September 2012, capping Germany??s ESM risk exposure at ?190 billion, has not rendered further examination of the topic irrelevant. Indeed, Germany??s aggravated risk exposure bomb continues to tick, because EFSF funds have already been promised as guarantees for ailing states and they will continue to be used thusly. The article quantifies these risks, in addition to the Target II risk exposure, to confront the Constitutional Court with facts that it ?? consciously or unconsciously ?? ignored in its aforementioned ruling. If the Court had been more diligent or more open to financial expertise, the worst-case scenario of a near doubling of German public debt (from about ?2 trillion to ?3.7 trillion) makes it hard to understand how the Court could have considered such risk compatible with its own postulate of sustained fiscal democracy.     

Ist mehr Innovativität im Marketing besser? Achtung,nicht-lineare Effekte!

Wie innovativ sollten Unternehmen ihr Marketing gestalten? Ist mehr Innovativit?t immer sinnvoll? Antworten auf diese Fragen gibt dieser Beitrag. Ausgew?hlte Fallstudien und eine empirische Studie belegen, dass zus?tzliche Innovationsanstrengungen ab einem bestimmten Ma? negativ wirken k?nnen.