TV Ratings and Verbal and Visual Sexual Content in Promotional Ads

Promotional advertisements from the February 2003 sweeps were content analyzed for verbal and visual elements of sexual content. Nearly one-third of the promos contained some aspect of sexuality, which represented an increase over previous years. Duration of the visual aspects of the promos did not predict exposure to the programs advertised, as measured by Nielsen ratings. However, intensity of the sexual content significantly predicted exposure to programs, but only after removing the effects of frequency on ratings.     

Management Responses to Social Activism in an Era of Corporate Responsibility: A Case Study

Social activism against companies has evolved in the 50 years since Rachel Carson first put the US chemical industry under pressure to halt the indiscriminate use of the chemical DDT. Many more companies have come under the spotlight of activist attention as the agenda social activists address has expanded, provoked in part by the internationalization of business. During the past fifteen years, companies have begun to formulate corporate responsibility (CR) policies and appointed management teams dedicated to CR, resulting in a change in the way companies interact with social activists. This paper presents findings from a longitudinal case study of managerial responses to social activism targeted at a company with relatively well-advanced CR practices and reputation. The case describes the unfolding of the internal processes over an 8-year period, including the role played by different managers and the tensions in the decision-making processes. The findings emphasize how values and beliefs in the company interact with economic arguments and how those are mediated through functions and relationships in the company and beyond. The paper shows how critical managers’ understanding of the motivations of activists behind the campaign is in shaping their actions. It reveals the paradoxical outcomes that can result from social activism at the level of the firm, the industry, and the field.     

Sources of competitive advantage in high performing exporting companies

The requirements for success in export market ventures are likely to differ not merely from the critical success factors in the domestic market, but also from the policies effective in the fully internationalized or global enterprise. Exporting activities are a vitally important area of international business, where the foundations for superior performance are not well understood. A recent study of export market ventures in the U.K. links superior exporting performance to the establishment of key competitive advantages, which may be traced to foundations in specific competencies (competitive skills in exporting) and capabilities (competitive resources in exporting). This simple model of the sources of superior export performance and this study's findings provide important insights for executives.