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Nigel T. Walker 《Tourism Management》1983,4(1):25-34
Property development partnerships are increasingly being seen in the UK as a means of achieving tourism and recreational projects. This article briefly examines the nature of the relevant property development market; characteristics and attitudes of involved organisations; purposes, benefits and mechanics of partnerhsips (illustrated by two case studies); and future directions for partnerships. The issues and potential approaches identified are, to varying extents, of relevance to project implementation in developed and developing countries. 相似文献
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The influence of corporate character on customers and employees: Exploring similarities and differences 总被引:1,自引:0,他引:1
Should the same corporate brand imagery appeal to both internal and external stakeholders? The authors explored similarities and differences in how the dimensions of corporate character affect the satisfaction and perceived differentiation of customers and employees of two successful retail organizations. Using multigroup structural equation modeling of survey data (N=1,252), the authors found significant differences on two dimensions: enterprise and competence. Enterprise (e.g., imaginative, innovative) was positively associated with customer satisfaction, had no significant impact on employee satisfaction, and was negatively associated with employee perceived differentiation. Competence (reliable, leading) was positively associated with employee perceived differentiation but had no impact on customer perceived differentiation. The influence of chic (stylish, prestigious) was similar for both customer and employee satisfaction and differentiation. This analysis shows how certain dimensions of corporate character can be usefully promoted to both customers and employees, while other dimensions would benefit from a stakeholder-specific approach. 相似文献
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Forecasting the diffusion of innovations in the telecommunications sector is a constantly recurring problem for national providers. The problem is characterised by short data series making the estimation of model parameters unreliable. However, the same innovation will be diffusing simultaneously in other national markets, although with a different start date. The use of this cross-sectional data in constructing innovation diffusion models is investigated here. Four models for pooling the cross-sectional data are described and two diffusion models are discussed although only one, the Gompertz model is used throughout. Three innovation data sets are used in the evaluation of the models: digital cellular telephones, ISDN connections and fax connections. The pooled diffusion forecasts proved to be more accurate in several comparisons relative to a naïve benchmark and to individual forecasts when available. 相似文献
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Resource allocation in the energy sector of the United Kingdom is a difficult area to plan, because demand and supply projections need to embrace both the large private sector oil industry and the public sector fuel industries. In addition, relationships between the latter are complex as they involve both competition and co-ordination. One approach to the problem has been to find common ground in the concept of marginal cost pricing, but there are practical difficulties in application. Government has encouraged the use of analytical techniques, such as corporate planning, by the fuel industries as a means of co-ordination in areas where market mechanisms may no longer always be effective. 相似文献
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The internationalisation of the firm is a highly dynamic process, in which periods of investment and expansion intermingle with periods of divestment and retrenchment. Academic research to date has focused on identifying the reasons for and the processes of divestment. Empirical studies either evidence generic pressures or provide case studies of specific incidents. There few longitudinal studies of international divestment, consequently the dynamic interactions between host market, home market and firm level factors, and how the institutional context changes over time is underplayed. This paper seeks to rectify this gap in our understanding.We explore the rationale and evolving dynamics of European grocery retail divestment in East Asia over a thirty year period. Taking an inductive approach and drawing on analysis of contemporary narratives drawn from company documentation, trade journals, newsfeeds and market reports, three phases can be identified characterised by specific factors and combinations of factors which intersect to provide the key pressures and stimuli for divestment. We conclude that at different time periods, different internal and external contextual influences manifest themselves through different priorities within the firm’s strategy – marked by a switch from local (host) market, to regional, to global firm-centric considerations. Longitudinal analyses allow a greater recognition of this dynamic interplay of factors, and the changes in these relationships, and provides a more nuanced understanding of the international divestment process. 相似文献