Procuring complex performance in construction: London Heathrow Terminal 5 and a Private Finance Initiative hospital

This paper takes as its starting point the fact that complex projects, interpreted as multiple dependent interactions between many stakeholders over time, challenge traditional procurement practices based on the serial purchase of discrete components. The paper examines how the procurement management of such projects – procuring complex performance – can be conducted. The paper utilises two contrasting case study examples of high-profile UK construction project procurement. The findings suggest that the choice of mechanisms or interfaces for the governance of upstream supply relationships critically relates to subsequent performance. The theoretical contribution is a fusion of procurement literature with the influential CoPS literature.     

Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance

We report on two studies (a single and a multi‐industry) that empirically investigate a nomological network of relationships between strategic business unit product‐market strategy (differentiation, cost‐focus, and product‐market scope), marketing capabilities (architectural and specialized capabilities, as well as their integration), and business unit performance (market effectiveness and subsequent one‐year objective cash flow), along with a series of controls. Addressing important lacunae in the resource‐based view our main research objective is to augment understanding of how critical firm‐level marketing capabilities enable the realization of strategy, thus, further advancing both the resource‐based view and more recent capabilities theorizing. Specifically, we test seven hypotheses and find strong evidence that both architectural and specialized marketing capabilities, and their integration, positively mediate the product‐market strategy and derived business unit performance relationship. In contrast to many extant studies, both survey and objectively measured data are combined, and because the secondary data collected contains both resource‐level (input) data and subsequent one‐year financial data, a higher level of confidence may be attributable to our findings. Copyright © 2009 John Wiley & Sons, Ltd.     

Common trends and common cycles in regional crime

This paper uses the Vahid and Engle (Journal of Applied Econometrics, 8, 341-360, 1993) common trend - common cycle approach to model the dynamics of regional crime rates in England over the period 1975–1996. The evidence indicates the existence of common trends and common cycles in regional crime rates. This result is exploited to examine the system-wide effects of shocks emanating in a particular region.     

Health Belief Model: Evaluating Marketing Promotion in a Public Vaccination Program

National health objectives are driven to increase participation rates. Individual health decisions are determined by attitudes, behavior, lifestyles, and government policies. This research, therefore, examined not just the development and delivery of a message targeting individual voluntary behavior change, but the intention of changes in social structures that will facilitate individuals reaching their potential; thus the purpose of this article is to shed light on the uptake of the human papillomavirus (HPV) immunization using the health belief model (HBM). Research was conducted with the use of focus groups by drawing on the framework of the HBM. This research approach is conceptual by nature, based on the virtue of marketing promotion and on HBM literature. Though offering the vaccine free to the general public provides additional evidence to certain groups on the intention to act or uptake of the vaccine, awareness levels were found to be poor despite increased efforts by the government trying to promote this vaccine. There was evidence that social capital and trust can produce effective communication message strategies that reinforce social bonds. This article provides an interesting basis for further investigation; however, as implausible as it seems the article also contributes to the concept of perceived benefits and of self-efficacy.     

“Greening” the marketing mix: do firms do it and does it pay off?

Growing concern about the sustainability of the natural environment is rapidly transforming the competitive landscape and forcing companies to explore the costs and benefits of “greening” their marketing mix. We develop and test a theoretical model that predicts (1) the role of green marketing programs in influencing firm performance, (2) the impact of slack resources and top management risk aversion on the deployment of such programs, and (3) the conditioning effects that underpin these relationships. Our analyses show that green marketing programs are being implemented by firms, and we find evidence of significant performance payoffs. Specifically the results indicate that green product and distribution programs positively affect firms’ product-market performance, while green pricing and promotion practices are directly positively related to firms’ return on assets. In addition, industry-level environmental reputation moderates the links between green marketing program components and firms’ product-market and financial performance. Finally, we find that slack resources and top management risk aversion are independently conducive to the adoption of green marketing programs—but operate as substitutes for each other.     

New development: Churches and charity accounting

This article outlines the impact of the charity accounting regime on churches in the various legal jurisdictions of the UK. While churches have charitable status throughout the UK, historically they have not necessarily had to follow the normal requirements for charity financial reporting. But churches are now starting to submit accounts to regulators like other charities and the impact of this is considered.     

中国失衡时代是否已终结

过去十年,全球性不均衡问题逐渐成为各国宏观经济政策的中心议题。本文重点分析了当前中国的外部失衡问题,研究了2008年后促使中国经常账户盈余下降的影响因素,预测了中国外部顺差的走向。本文认为,未来几年中国的经常账户盈余将保持适度。外部失衡不能反映当今中国国际收支的主要特征。随着中国国内经济越来越依赖投资的拉动,内部失衡问题将愈发明显。     

Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness

Aided by the exponential rate of globalization and digitalization, reward or loyalty programs (LPs) have attained global reach. Paradoxically, however, dropout rates of LPs have averaged over 75%. This disconcerting statistic, coupled with the lack of culture-specific insights in the literature, points to a research area of great theoretical and practical importance. To address the aforementioned issues, we develop a culture-based and progress-based model of consumer motivation that is especially applicable to LP members. Drawing on cross-cultural literature and goal pursuit theory, our research enriches a field that is inherently global in nature. Through a series of research propositions that elucidate how Western individualist (vs. Eastern collectivist) consumers are differentially motivated to pursue LP rewards, we advance theoretical understanding of reward-induced behavior across cultures and offer useful insights for global managers of LPs.     

Rural poverty in Mexico: assets and livelihood strategies among the Mayas of Yucatán

Understanding poverty and sustainability needs livelihood studies that acknowledge heterogeneity at the community and household level. This is particularly true for Latin America where inequality and ethnicity are important aspects of poverty and sustainability. This paper is a detailed examination of the natural resources, socio-economic assets and livelihood strategies of two Mayan communities of the Mexican State of Yucatán. There were three fundamental objectives: to elucidate the people's perceptions of poverty, to analyse their resource use and livelihood strategies, and to suggest ways in which access to markets can reduce poverty and enhance sustainable development. Using qualitative and quantitative methodologies, the dominance of certain successful strategies are made clear. First, milpa—the traditional system of maize production—is a way of life for the Mayas. Secure access to maize-producing land is a valuable asset, partly because it also attracts government subsidies. Second, ownership of small livestock is also part of Mayan life. Ownership of other assets such as beehives gives access to (relatively) lucrative product markets. Third, active agribusiness marketing also requires assets: ownership of transport services; finance to assemble and sell products such as forest fruits, honey and maize; business skills and an ability to create commercial linkages to traders. Appropriate interventions for different wealth groups are suggested to enhance sustainable development of the communities.