Social Values versus Interpersonal Conflict among Hikers and Mountain Bikers

Conflict has traditionally been defined in terms of goal interference (interpersonal conflict) where the physical presence of one individual or group interferes with the goals of another individual or group. Recent research has identified social values differences as an alternative explanation for conflict. Social values conflict can occur between users with different beliefs and values, even if there is no contact between them. This article builds on this conceptual distinction by examining social values and interpersonal conflict reported by hikers (n = 210), mountain bikers (n = 163), and those who participate in both activities (n = 400). Data for this article were obtained from onsite surveys. Respondents evaluated unacceptable behaviors associated with hiking and mountain biking. Across all three groups, less conflict was reported for hiking than for mountain biking. To the extent that conflict did exist for hiking, mountain bikers and dual-sport participants were more likely than hikers to report unacceptable behaviors. For evaluations of mountain biking behavior, hikers were more likely than mountain bikers to experience conflict, whereas dual-sport participants fell in between these two extremes. All three groups reported more interpersonal than social values conflict.     

Ecotourism and conservation: factors influencing effective conservation messages

Environmental education and interpretation have largely focused on individual mechanisms (e.g. cognitive processes) leading to intention and behavioural change. Less has been said about the role of the situation and communication processes between tour guides and tourists in ecotourism experiences. This paper examines the role of interpreters and individuals as jointly influencing the effectiveness of communicating conservation messages. A survey of over 1500 visitors was undertaken to ascertain the factors crucial to whether visitors received a conservation message in an ecotourism setting. The results indicate a three-tier effect: individual characteristics, specifically respondent's age, were initially important. The second tier represents the impact of conservation-related information from the tour guide/interpreter. This information acts as a stimulus to the third and most crucial tier of influence – visitor empowerment. The tertiary stage comprises a two-way communication process that influences a positive conservation message. The process involves the interpreter suggesting positive conservation action that translates into what we term “a locus of responsibility” for the visitor and subsequent higher levels of satisfaction. All of these drive effective communication of conservation message comprehension.     

Procedural and Distributive Fairness: Determinants of Overall Price Fairness

The present research isolates the fairness assessment of the process used by the retailer to set a price, as well as the distributive fairness of the price compared to the price that others are offered, and examines the combined effect of procedural fairness and distributive fairness on overall price fairness. Two experimental studies examine procedural and distributive fairness effects on overall price fairness. In study 1, procedural fairness and distributive fairness are manipulated and found to interact to bring about overall price fairness. In study 2, suspicion toward the seller is found to mediate the relationship between procedural fairness and overall price fairness when the price is disadvantageous.     

Human capital and learning as a source of sustainable competitive advantage

This paper seeks to identify the sources of wide and persistent variations in learning performance in the semiconductor manufacturing industry. In the resource‐based view of the firm, human capital is frequently assumed to contribute to competitive advantage due to its inimitability based on its intangible, firm‐specific, and socially complex nature. Consistent with this view, we find that investments in firm‐specific human capital have a significant impact on learning and firm performance. More specifically, human capital selection (education requirements and screening), development through training, and deployment significantly improve learning by doing, which in turn improves performance. However, we find that acquiring human capital with prior industry experience from external sources significantly reduces learning performance. We also find that firms with high turnover significantly underperform their rivals, revealing the time‐compression diseconomies that protect firm‐specific human capital from imitation. These results provide new empirical evidence of the inimitability of human capital. Copyright © 2004 John Wiley & Sons, Ltd.