Genetic and neurological foundations of customer orientation: field and experimental evidence

We explore genetic and neurological bases for customer orientation (CO) and contrast them with sales orientation (SO). Study 1 is a field study that establishes that CO, but not SO, leads to greater opportunity recognition. Study 2 examines genetic bases for CO and finds that salespeople with CO are more likely to have the 7R variant of the DRD4 gene. This is consistent with basic research on dopamine receptor activity in the brain that underlies novelty seeking, the reward function, and risk taking. Study 3 examines the neural basis of CO and finds that salespeople with CO, but not SO, experience greater activation of their mirror neuron systems and neural processes associated with empathy. Managerial and research implications are discussed.     

A dynamic panel analysis of urban metro demand

A dynamic panel model is used to estimate the effect that fares, income and quality of service have on demand for a sample of 22 urban metros. The estimated price elasticity is −0.05 in the short run and −0.33 in the long run. The estimated long run income elasticity is small but positive (0.18), indicating that metros are perceived as normal goods. The quality of service elasticities are positive and substantially higher than the absolute value of fare elasticities. The implication is that quality of service improvements, rather than fare reductions, may be more effective in increasing metro patronage.     

Demand Control: The Case for Demarketing as a Visitor and Environmental Management Tool

Little has been written in tourism on what happens once sustainable limits have been set and met. This paper introduces 'demarketing' as a policy option and management tool, outlining the literature in this field. First coined by Kotler in the early 1970s, it was presented as an aspect of the marketing mix. Demarketing has been applied successfully (if somewhat controversially) in the health sector as a means for reducing smoking and inappropriate health careconsumption. However, the strategy itself can be taken beyond health and marketing and applied to tourist management and planning. The implications for the tourism industry are enormous, providing fresh ways to consider the management of mass tourism and the environment and culture on which it relies. While aspects of demarketing have been used unconsciously in tourism operations such as man-made attractions and national park management systems, this paper looks at demarketing's potential as a conscious policy tool within the built and natural environmental management spheres, specifically in relation to visitor management and tourism. Studies of the planning and management of selected tourism environments in Australia and North America demonstrate the potential of demarketing as a management tool.     

The role of corporates in creating sustainable Olympic legacies

Abstract

The Olympic Games is a major stimulus for increased tourism. In recent years, there have been greater calls for this and other mega-events to leave sustainable positive legacies for the host city, partly to offset the massive cost of hosting. To date, little consideration has been afforded to the role corporates might play in contributing to event legacies. This gap is compounded by the lack of research examining stakeholder engagement in legacy planning more generally. This paper adopts Holmes, Hughes, Mair and Carlsen’s (2015) sustainable event legacy timeline to conceptualise how corporates through the corporate social responsibility (CSR) initiatives of sponsorship and employee volunteering can engage across the Olympic event planning cycle to generate volunteering legacies. Drawing upon a comparative study of the Sydney 2000 and London 2012 Olympic Games, tentative evidence of corporate engagement was noted but for the most part it was fragmented and CSR initiatives primarily focused on the immediate planning and delivery stages of the event cycle. The paper advances new knowledge of how volunteering legacies can be generated through the best practice engagement of corporates as key stakeholders involved in legacy planning and governance across the Olympic planning cycle.     

„Marketingeffizienz“

Literaturhinweise

„Marketingeffizienz“ Literaturhinweise zusammengestellt von Mag. Heike Kurzmann     

The role of clustering,cooperation and complementarities in the visitor attraction sector

Cooperation and complementarity are important but understudied components of tourism clusters, in general, and of the tourist attraction sector, in particular. This paper addresses product similarities, in general, and thematic similarity, in particular, in the context of spatial proximity and clustering among tourist attractions. These relationships are examined by exploring cooperation between tourist attractions in two tourism clusters in Cornwall, UK. Interviews with attraction managers and other key informants, and case studies, reveal that tourist attractions have established cooperative–complementary relationships of production based on external economies at both the local and the regional scales. Differences between the two clusters in terms of interviewees' perceptions of the relationships between factors indicate the importance of understanding the specific features of individual clusters.     

Smooth and Sticky Adjustment: A Comparative Analysis of the US and UK

This paper adopts the methodology of the microeconometric labor literature to analyze a common assertion from trade economists that reallocation within sectors is less costly than between sectors. Findings are compared across two countries (the UK and US) which have experienced very different recent aggregate unemployment experiences. Workers previously employed in "declining" sectors are more mobile than those employed in 'expanding' sectors in both countries, and individuals are more likely to switch sector the longer they are unemployed. A plausible explanation for this is that individuals initially attempt to find jobs that complement their general and specific skills in order to accrue the associated rewards, and move sector only as this prospect diminishes. This would seem to accord with the 'smooth adjustment hypothesis' which proposes that intraindustry adjustments are less costly than interindustry ones.