A Comparison of Young Publics’ Evaluations of Corporate Social Responsibility Practices of Multinational Corporations in the United States and South Korea

The purpose of this study was to examine how young publics in the United States and South Korea perceive the corporate social responsibility (CSR) practices of multinational corporations and evaluate the effectiveness of CSR practices in terms of organization–public relationship (OPR). Results showed that young publics in the United States and South Korea differently characterized CSR practices of multinational corporations and evaluated relationships with them. Young American participants evaluated the CSR practices of multinational corporations more favorably than did the young Korean participants. In addition, four CSR practices (internal environment, moral, discretionary, and relational) were associated with OPR dimensions in the United States, while only relational CSR practices were significantly related to OPR dimensions in South Korea. Overall, the findings highlight that cultural and societal meanings were embedded in identifying CSR practices and evaluating the relationship with multinational corporations involved in CSR practices.     

Travel industry structure in fast growing but immature outbound markets: the case of Korea to Australia travel

This paper examines the structure of the travel industry in Korea with particular reference to outbound travel to Australia. The relationship between the wholesaling and retailing functions is examined. It was found that despite the existence of strict licensing procedures, which have created three categories of travel business, the distinction between the wholesaling and retailing functions remains blurred. Most business is handled by a single category of operator — general travel agents. In contrast to the oligopolies evident in other industrial sectors in Korea, however a fairly large number of companies each handle a fairly small proportion of the market. This may change as a combination of intense price competition and the impact of the East Asian financial crisis forces less competitive operators out of business. Until the expected shake-out occurs, inbound tour operators in countries such as Australia will feel the pinch. An excessive and continuing emphasis on price will make it difficult for long-haul destinations to offer high quality products and to build high-yield business. Copyright © 1999 John Wiley & Sons, Ltd.     

Score manipulation,density continuity and intent-to-treat effect for regression discontinuity

Regression discontinuity (RD) is widely used in many disciplines of science to find treatment effect when the treatment is determined by an underlying running variable (‘score') crossing a cutoff or not. The main attraction of RD is local randomization around , which is, however, often ruined by manipulation on . To detect manipulation, the continuity of score density function at is routinely tested in practice. In this paper, we examine how informative is for RD, and show the following. First, for incumbency effect in election to which RD has been heavily applied, may have no information content. Second, for RD in general, the continuity is neither necessary nor sufficient for RD validity. Third, if the treatment cannot be implemented without manipulation of , then the manipulation had better be considered as part of the treatment effect, much as in ‘intent-to-treat effect’ for clinical trials. These findings call for relying less on continuity tests and, instead, thinking more about how subjects react to the treatment to modify their , how to design the treatment to lessen manipulation, and what to take as the desired treatment effect.