也谈敏感性分析

贵刊１９９７年第１期“博士生论坛”专栏刊登了潘飞同志《敏感性分析新探》一文。文中说明其“探索还仅停留在两个品种的决策分析上”。亦即文中使用的方法及其得出的相关结论，仅仅是两个决策变量情形下的特殊结论。事实上，当决策变量多于两个时，只要这些决策变量形成...     

城市文脉的修复与延续——重庆弹子石地区城市设计解读

城市历史印记的发掘、保护进而到与新城市功能的有机整合是城市发展过程中城市丈脉得以延续的关键，文章结合重庆弹子石地区城市设计的实例，对城市旧城区改造中的相关城市设计方法和手段进行了探讨。     

Influence of consumption experiences on customers＇ satisfaction： an empirical study on fresh farm products in Wuhan, China

Which factors influence customers＇ satisfaction？ Which way or path does each factor influence and decide customers＇ satisfaction？ These problems are the focuses of the research on customers＇ satisfaction.This paper analyzes the survey data from some customers in the fresh farm food supermarket of Wuhan City with factor analysis method,multiple linear regression method,etc.The analysis results reveal that： 1） the consumption experiences decide customers ＇ satisfaction degree through influencing the customers＇ expectation and the perceived performance,namely the consumption experiences is the important factor which decides customers＇ satisfaction; 2） the consumption experiences that influence customers＇ satisfaction is a multi-dimensional construct,including such four dimensions as product consumption experience,service experience,shopping convenience experience,supermarket environment experience; furthermore,the degree that different consumption experiences influence customers＇ satisfaction is diverse,and the product consumption experiences are the most important factor.This paper is of realistic significance to a certain extent to enrich the theoretical research on customers＇ satisfaction and promote the practice of agricultural product marketing.     

Conceptual Model for Urban Competitiveness

Urban competitiveness is always the focus of researches on urban economy. The variety of definitions and evaluation systems of urban competitiveness are the results of lack of accurate and comprehensive understanding on urban competitiveness. This paper reviews five groups of definitions on urban competitiveness and establishes a conceptual model for urban competitiveness.     

The Research about Earnings Management Incentives of Listed Companies in China

This paper overviews earnings management incentive of listed companies and finds the incentives of cost in transactions with stockholders, a comparative performance advantage and a rational response to that market behavior which is anticipated. This paper tells us that even if there were no agency problems, earnings management should exist all the time.     

Macroeconomic Policy, Exchange Rate Regimes and Economic Growth

China has been keeping high economic growth rate since it carried out managed floating exchange rate regimes in 1994, while now begins to face retrenchment pressure brought by the depression of internal and external economy. The establishment of RMB exchange rate regime should take account of the validity of macroeconomic policy, macroeconomic growth and the regional internationalization of RMB.     

Analysis of Chinese Cigarette Competition Modes in the Government Monopoly Environment

As a main tax resource, cigarette industry brings about 10% of Chinese annual income. China is by far the largest producer of tobacco products of the world. The nation＇s policy and management mechanism are important elements greatly influencing the competition structure of cigarette industry. Due to the double characters of tobacco, the country generally imposes a high tax and a limited total product output in order to intervene the cigarette market. Therefore, the price signal of cigarette market is distorted and to large extent the competition of the industry is far from a free one, Presently cigarette industry is under the administrative monopoly management in China and meanwhile the cigarette producing is in a multi-element competition style within the nation＇s planning scheme. In other words, administrative monopoly and over-competition exist simultaneously in China＇s cigarette industry. The country predetermines the output quota of each cigarette manufacturing enterprise and the actual production outputs of these enterprises could be adjusted through the quota trades among them. The competition in cigarette industry is mainly represented in 3 modes, i.e. production output competition based on quota trades, value-added competition in producing and selling, and the niche market competition based on product classification.