品牌：城市营销之魂

9月12日,由西安曲江新区管委会承办的以“文化多元与城市未来”为主题的曲江论坛开坛,“2005菲利普·科特勒新营销全球巡回论坛(中国站)”就此拉开帷幕。这是美国西北大学教授国际著名营销大师菲利普·科特勒全球巡讲的最后一站。论坛上,全国人大副委员长蒋正华、陕西省委副书记、西安市委书记袁纯清、陕西省副省长潘连生、国家建设部总经济师谢家瑾、美国内华达州前旅游部部长托马斯·泰德、西安市市长孙清云、副市长乔征、中国市长协会副秘书长陈志华等先后进行了专题演讲。以下是菲利普·科特勒就城市营销理论所作的演讲——     

美国商业英雄:信任女人

(接上期)然,没有一位经理会坐视那些可能影响公司发展问题的混子,那些问题需要管理部门即时的监督指导;但大多数的情况并非生死攸关,身为经理,明辨这种差异是工作之一。零售业的不寻常之处,在于年轻人很快就可以得到很大的职权。例如佐姬管理好几个部门,每年营业额高达500万美元。只要再向上爬一级,也就是佐姬将担任的采购助理工作,就需要周游世界,为公司采购服装,替公司花钱,决定下一季时货架上应该陈列些什么商品。许多做这项工作的人都在25岁到30岁之间,而他们中有许多人,都在是古德曼的身旁熟悉了这一行,并且寻得自信。不是所有的人都有…     

为中国的质量革命做好准备

美国派顿出版社总编（目前《质量文摘》由该出版社出版）、前《质量文摘》总编派顿先生2005年11月16日访问了上海质量管理科学研究院。在访问期间．派顿先生为《质量文摘》撰写了专栏文章，下面我们将主要内容译成中文。     

Beyond takeovers: politics comes to corporate control

In the 1990s, politics will replace takeovers as the defining tool for corporate governance challenges, and a marketplace of ideas will replace the frenzied activity that once dominated the financial marketplace in the 1980s. In the transaction-driven market of the past, corporate raiders used junk bonds and other financial tools to take control of their targets. In the new marketplace of ideas, debate will replace debt as active shareholders press specific operating policies for their target corporations in a new politicized market for corporate control. John Pound, associate professor of public policy at the John F. Kennedy School of Government at Harvard, reports that investors are already using shadow management committees, independent director slates, and outside experts to influence management policy. Pound cites Carl Icahn's battle for control of USX as an example of the emerging trend. What began as a hostile takeover ended with a negotiated solution in which many constituencies ultimately played a role in the restructuring of the company. This political approach to governance gives management a chance to embrace a bargain that is in its long-term interest. By promoting politically based tactics, managers can generate political capital with their major investors. Managers in companies as diverse as Avon and Lockheed now meet regularly with investors, seeking their input on both financial and strategic decisions. In the new politicized market for corporate control, striking a bargain with long-term investors is ultimately in the best interest of the corporation.     

AIDS wars

At the Centers for Disease Control, director William L. Roper battles the deadly AIDS epidemic and other rising health hazards. But critics say political interference sets back the effort to stem AIDS.     

保持党员先进性要从自身做起

党员的先进性,需要结合时代的发展和社会的进步,联系当前改革开放和中国特色社会主义事业的新形势,联系加强党的执政能力建设和全面推进党的建设新的伟大工程的新要求,深入研究其利学内涵、时代特征、衡量标准和要求。本文加强每个党员对共产党员先进性的理解、保持先进性要从增强党员意识和做起共产党员要作表率作用等三个方面进行党员先进性的研究。