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31.
This research assessed the influence of team support and perception of sponsors on the purchase intentions of sport consumers. In a case study of a not‐for‐profit, membership‐based Australian professional football club, 1647 respondents reported their perceptions of team support, sponsor integrity and purchase intentions for the sponsor's products. Results revealed that the key pathway to purchase intention is associated with fan passion and a perception of sponsor integrity. This implies that the best mechanism for sponsor return on investment comes in the form of activities to bolster both passion for the team and perceptions of sponsor integrity. 相似文献
32.
Rossiter (Marketing Lett 23: 905–916, 2012) provides a critique of the brand love measure from Batra et al. (J Marketing 76: 1–16, 2012) and offers a new measure of brand love to be used in its stead. In this reply, we argue that our measure is more consistent with the best available understanding on love and brand love. We also note several serious problems in the underlying definition of love used by Rossiter and problems in the way his definition is operationalized in his measure. 相似文献
33.
As the workplace continues to change, a new generational cohort—Generation Z, sometimes referred to as iGen—is beginning to enter the workforce. At the same time, millennials are now progressing in their careers and will be challenged with managing these incoming workers. The purpose of this article is to provide a contextual overview that identifies and illuminates some of the defining work-related characteristics of these two youngest generations in the workplace to increase understanding of the potential intergenerational conflict between these cohorts and develop leadership strategies that can be utilized to increase employee morale and productivity. This article analyzes the millennial supervisor-Gen Z subordinate relationship based on generational cohort theory, leader-member exchange (LMX) theory, and the work values framework. 相似文献
34.
Miles A. Zachary Aaron F. McKenny Jeremy C. Short David J. Ketchen 《Business Horizons》2012,55(1):5-10
A company is more likely to enjoy excellent organizational performance if its employees understand the importance of strategic management and are actively engaged in helping the company pursue its strategies. Many employees view strategy as disconnected from their jobs, however, and getting them to embrace strategy can be challenging. Using a series of vivid examples, we describe how motion pictures can bring strategic management concepts to life for employees. By making strategic management concepts more relevant and less abstract, movies can lead employees to enjoy thinking about and discussing strategy. 相似文献
35.
The purpose of this study is to examine how retail salesperson-group fit on customer orientation impacts sales performance. Customer orientation fit will be compared against the amount of customer orientation to answer the question of whether it is better to have higher customer orientation or consistent customer orientation. This study shows that fit with the group's customer orientation is more important than having a high customer orientation; individuals who deviate from the group's customer orientation have lower performance than individuals who fit their group's customer orientation. Although previous research finds that group-level performance is stronger in groups that have consistently high customer orientation, we find that individual sales performance depends on fit with other group members, regardless of the orientation of the group. 相似文献
36.
Aaron H. Anglin Jeremy C. Short Will Drover Regan M. Stevenson Aaron F. McKenny Thomas H. Allison 《Journal of Business Venturing》2018,33(4):470-492
We extend the entrepreneurship literature to include positive psychological capital — an individual or organization's level of psychological resources consisting of hope, optimism, resilience, and confidence — as a salient signal in crowdfunding. We draw from the costless signaling literature to argue that positive psychological capital language usage enhances crowdfunding performance. We examine 1726 crowdfunding campaigns from Kickstarter, finding that entrepreneurs conveying positive psychological capital experience superior fundraising performance. Human capital moderates this relationship while social capital does not, suggesting that costly signals may, at times, enhance the influence of costless signals. Post hoc analyses suggest findings generalize across crowdfunding types, but not to IPOs. 相似文献
37.
Building understanding of overconfident executives is central to a growing literature that spans a number of disciplines. Much of this research has utilized unobtrusive, or indirect, measures to assess executive overconfidence from secondary data sources. We analyze the convergent and content validity of seven extant unobtrusive measures of executive overconfidence. The results of our analyses indicate that these measures do not exhibit adequate convergence, suggesting that existing measures are not measuring the same construct. Further, we administer a sort task to academic colleagues to assess whether scholars believe that the seven measures are adequately assessing the intended construct. The results of our sort task indicate that scholars did not categorize any of the seven measures as sufficient for measuring overconfidence. We conclude with suggestions for future research to address the inadequate convergent and content validity found in our assessment of extant measures of executive overconfidence. 相似文献
38.
Why do some entrepreneurs thrive while others fail? We explore whether the advice entrepreneurs receive about managing their employees influences their startup's performance. We conducted a randomized field experiment in India with 100 high-growth technology firms whose founders received in-person advice from other entrepreneurs who varied in their managerial style. We find that entrepreneurs who received advice from peers with a formal approach to managing people—instituting regular meetings, setting goals consistently, and providing frequent feedback to employees—grew 28% larger and were 10 percentage points less likely to fail than those who got advice from peers with an informal approach to managing people, 2 years after our intervention. Entrepreneurs with MBAs or accelerator experience did not respond to this intervention, suggesting that formal training can limit the spread of peer advice. 相似文献
39.
A bstract . Henry George's legitimacy as an economist has been denied in much of the literature of the history of economic thought and by some economists who were his approximate contemporaries. These denials have shaped the prevailing negative view of George's economics. An examination of selected representative evidence from George's work fails to support the negative view. George's positions on "The Study of Political Economy," eloquently presented in his 1877 speech to the faculty at the University of California, ate consistent with (and predate) "accepted,""orthodox,""legitimate" views of political economy expressed a decade and more later by J. Laurence Laughlin and Charles F. Dunbar in early classic articles that signified the emergence of economics as an identifiable profession in the United States. Other evidence reveals that George avoided the Ricardian error of failing to understand the role of factor and product substitution in the process of market equilibrium adjustments. 相似文献
40.
The development of state farmland preservation policies has primarily relied upon results of the Census of Agriculture that is updated every 5 years by the USDA National Agriculture Statistics Service. Questions about the suitability of the Census of Agriculture center on the measures of total farmland and total cropland as reported by agricultural producers. The reliance on these variables fails to distinguish between conversion to developed uses and other fluctuations in the total availability of farmland. This inability to directly measure farmland conversion to developed uses has been shown to influence state level farmland preservation policies. The policies of Illinois and Indiana highlight the disparate approaches, with Illinois pursuing an intensive policy to protect farmland and Indiana choosing to not address farmland preservation at a state level. In order to assess the suitability of the different approaches to farmland preservation policy it is critical to evaluate the Census of Agriculture data used to justify the policies of Illinois and Indiana. 相似文献