Overt sexuality in advertising: A discourse analysis of gender responses

Recent developments in advertising imagery often involve the use of overt sexuality. Consumer responses to advertisements using a range of sexual explicitness are explored using a discourse analytic approach. The dominant negative themes articulated across sex and age groups concerned the use of sex-role stereotypes and the objectification of women. Dominant positive themes shared by both sexes involved equality in sexual representations and sexuality as art. Younger consumers' discourse concerned how advertising can add symbolic value to consumption by investing the products with a romantic style of sexuality which becomes a potent cultural form drawing its energy from the desires of the body. The shared dominant themes were supported by gendered interpretive repertoires. The unexpected gender consistency in dominant themes is discussed in relation to the cultural function of advertising as art in allowing women to speak more easily of their desires through consumption choices.

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Zusammenfassung Offene Darstellung von Sexualität in der Werbung: Diskursanalyse geschlechtstypischer Reaktionen Die neuere Entwicklung werblicher Darstellungsformen ist gekennzeichnet durch hÄufigere Darstellung von Sexualität. Konsumentenreaktionen auf Werbeanzeigen mit variierender sexueller Deutlichkeit werden mit Hilfe eines diskursanalytischen Ansatzes untersucht. Dominante negative Themen, die bei beiden Geschlechtern und quer durch alle Altersgruppen zur Sprache kamen, betrafen die Verwendung von Geschlechterstereotypen und die Darstellung von Frauen als Objekten. Dominante positive Themen, die ebenfalls von beiden Geschlechtern genannt werden, sind die Gleichrangigkeit der Darstellung der Geschlechter und die Darstellung der Sexualität in künstlerischer Form. Jüngere Konsumenten beschÄftigten sich mit der Frage, wie Werbung den Konsum mit symbolischem Wert anreichern kann dadurch, da\ den Produkten eine romantische Sexualität angeheftet wird. Die eigentlich nicht erwartete übereinstimmung beider Geschlechter bei den dominanten Themen wird im Zusammenhang mit der kulturellen Funktion von Werbung als neue Kunstform diskutiert, die es Frauen erlaubt, ihre Bedürfnisse leichter durch Konsumakte zu Äu\ern.

     

Diversity of incentives for private forest landowners: An assessment of programs in Indiana, USA

 Many government and private programs provide incentives for non-industrial private forest (NIPF) owners. Due to the complexity of this web of programs, the incentives of the programs are unclear. We focus on four specific programs that represent different rule structures—a federal cost-share program, a state tax incentive program, a nationwide private stewardship program, and a local private conservation organization. We perform institutional analysis of the formal and informal rules of the programs based on literature review, discussions with officers, and formal guidelines of the programs. We classify different types of rule structures, and explain them in relation to goals and organizational structures of the programs.     

Testing a model of intraurban firm relocation

A neoclassical model of firm behavior, analogous to Muth's household analysis, in a monocentric urban environment yields comparative static predictions concerning radial direction of relocation. Knowledge of plant production and demand conditions and economic characteristics of the urban environment is needed to make relocation predictions. Expected and unexpected relations between the technology, economic environment, and comparative static results on input demands and location are derived. A small, detailed data set from Cincinnati is used to test a probit model of the relocation decision. The results are consistent with theoretical expectations. Demand changes, initial plant size, and the relative magnitude of transport costs are the most important determinants of the propensity to decentralize. Traditional measures of agglomeration economies lack explanatory power.     

Evolution of urban housing stocks: A model applied to Baltimore and Houston

Historical simulations of urban residential growth in Baltimore and Houston based on a model of the growth process which has two distinct components are presented. The vintage component utilizes the growth of income and population, and an assumption that housing is putty-clay, to predict the age distribution of the housing stock in each period. The spatial component of the model determines where this housing construction will take place according to (1) housing is built on vacant land and (2) the pattern of construction obeys the rules of the standard monocentric models. Housing is demolished when economically obsolete. The putty-clay (vintage) aspect of the model produces fairly accurate city-wide vintage distributions, but there is much more mixing of vintages and income (in Baltimore) by location than predicted, even under monocentric assumptions most favorable to mixing.     

Determinants of energy use in the informal food sector

Although enterprises in the informal food sector require energy to transform, cook and process food, energy-use patterns in this sector are not well understood by policymakers and the local-level authorities who regulate their trading activities. This paper reviews relevant literature and presents empirical data collected in Rwanda, Senegal and South Africa on the use of traditional and modern energy sources by informal food sector operators. Our sample includes male- and female-operated enterprises in the urban centres of three African countries where the informal food sector is important, not only for providing the convenience of affordable and readily prepared meals, but also as a source of income for women and men in developing countries. Multiple fuel-use and energy-stacking strategies are common among informal food enterprises and policy needs to acknowledge this if it is to intervene in ways that will benefit both enterprises and regulators.     

How Does Executive Strategic Human Resource Management Link to Organizational Ambidexterity? An Empirical Examination of Manufacturing Firms in China

Despite a plethora of studies that demonstrate the positive impact of strategic human resource management on firm performance, existing knowledge of the processes through which such gains can be achieved remains limited. This study aims to extend our knowledge by investigating the mechanism through which a teamwork‐oriented executive strategic human resource management system impacts organizational ambidexterity. Specifically, by integrating the resource‐based view and information‐processing theory, we examine the mediating role of top management team effectiveness and the moderating role of knowledge–sharing intensity from middle managers to top management teams. Drawing on a multiple‐source and multiple‐respondent survey from 144 manufacturing firms in China, we show that top management team effectiveness partially mediates the effect of the executive strategic human resource management system on organizational ambidexterity. Moreover, knowledge‐sharing intensity from middle managers to top management teams strengthens the effect of the executive strategic human resource management system on organizational ambidexterity. © 2016 Wiley Periodicals, Inc.     

Urban encroachment,forest regrowth and land-use institutions: Does zoning matter?

As concern grows regarding urban sprawl and forest and agricultural land preservation, the effectiveness of land-use policies in shaping land-use change warrants further study. We evaluate the impact of county-level zoning laws, the most predominant land use policy in the USA, and land rents on the relative amounts of forest, agricultural, and developed land, while controlling for demographic information and taxation rates. Over the past decades, southern Indiana has experienced forest regrowth on private lands, but this regrowth has declined in recent years with increased conversion of open space for urban residential development. We develop a model of land-use shares in 40 southern Indiana counties based on the net benefits to agriculture, forestland, and urban uses using a maximum likelihood estimation of a Dirichlet distribution. We find agricultural land rent and indicators of land productivity are the most important predictors of the proportion of agriculture and urban uses. Forest use is better explained by shifting regional economic structure and hilly terrain. Counties with a greater proportion of their work force in the service sectors have a greater proportion of land forested. Finally, to some extent zoning may protect agricultural land in the region, although land rents, land characteristics, and population are strong predictors of the ratio of agriculture to urban use.     

Project management systems: Moving project management from an operational to a strategic discipline

This article illustrates one aspect of the concept of “fit” between an organization's implementation of project management and its organizational context by exploring how the underlying drivers of an organization's strategy might influence not only the nature of the projects that it undertakes, but also the appropriateness of the arrangements that it makes to manage those projects. Using a model conceptualized from the literature on strategic management, an analysis of four organizations that have made significant investments in project management over the past 5 years supports the hypothesis that the degree of “fit” between an organization's strategic drivers of value and the configuration of its project management system influences the value it obtains from project management.