Europäische Klimapolitik: Zwischen Anspruch und Wirklichkeit

In order to restrict the risks of anthropogenic climate change to a ?tolerable“ extent, the fourth assessment report of the United Nations’ International Panel on Climate Change calls for a trend reversal towards globally decreasing greenhouse gas emissions within the next two decades which ultimately must lead to a reduction of carbon dioxide emissions until the mid of the century by 50 percent as compared to 2000 emission levels. The European Union claims a lead of a role in climate policy with the objective to push forward international negotiations on far-reaching emission reduction commitments with other important industrialized and developing regions. The EU’s credibility as a leading force will hinge crucially on how successfully it can fulfill its emission reduction obligations under the Kyoto Protocol by means of market-based environmental policy, in particular the exemplary operation of the EU emission trading system. Against this background, the following article provides a critical assessment of the EU’s climate policy.     

Knowledge management and innovation strategy in the Asia Pacific: Toward an institution-based view

The emergence of knowledge-intensive society has changed the nature of business competition. Knowledge management becomes an important managerial task and formulating a sound innovation strategy is an integral part of strategic management. Adopting an institution-based view, this article argues that the institutional environment in the Asia Pacific region plays a multi-faceted role behind firms’ knowledge management and innovation strategy. Specifically, institutions impose rules for legitimacy, serve as a source of knowledge, and allocate incentives and resources for innovation. We believe that future research drawing on the institution-based view has significant potential to advance our understanding of knowledge management and innovation strategy in Asia Pacific firms.

Demographischer Wandel und dessen Auswirkungen auf den Energieverbrauch in Hamburg und Mecklenburg-Vorpommern

This study estimates the impact of demographic change on energy use in two German regions, Hamburg and Mecklenburg-Western Pomerania. Data from the EVS household survey are used to identify demographic characteristics and age-specific consumption patterns in the two regions. They are used in combination with regional household projections to construct consumption expenditure forecasts, which are then entered as demand impulses into regional input-out-put models to calculate sectoral production effects and energy use. The analysis shows that the impact of demographic change on energy use differs considerably between the two regions. Therefore, studies conducted at the national level may miss important effects, making it necessary to conduct more studies at the regional level.     

Der EU Richtlinienvorschlag für erneuerbare Energien — Eine Analyse der Transferrestriktionen von Herkunftsnachweisen

Until now the promotion of renewable energies in Europe has been effected on the basis of different promotion systems of the Member States. Currently the EU-wide harmonisation of the promotion systems, from which yields of efficiency and a higher effectiveness are expected, cannot be enforced due to a discordance concerning the “right” promotion instrument.With the proposal for a directive on the promotion of renewable energies, published at the 23. January in 2008, the European Commission attempts to make a first move towards harmonisation. Besides existing promotion systems it will be possible to transfer Guarantees of Origin for renewable energies between Member States. Since, however, some Member States expect negative effects as a consequence of opening their markets the proposal comprises opportunities to restrict the transfer. The present scope of interpretation within the proposal allows for different options concerning the design of the transfer restrictions. These will be identified, analysed, and subsequently evaluated in this article. Despite of both extreme options, the possibility to entirely opt out of the transfer system and the obligation to completely participate in the transfer system, two further hybrid options are discussed. The latter are characterised by the possibility of Member States to restrict the transfer of Guarantees of Origin to a certain extent through a “system of prior authorisation”.     

The contribution of Project-based-learning to high-achievers’ acquisition of technological knowledge and skills

The main goals of this study were to look after the technological knowledge construction process by high-school high-achievers, and their ability to design and implement solutions for technological problems. More specifically, we examine the contribution of Project-based-learning (PBL), as pedagogical means for supporting the students’ knowledge acquisition and problem-solving process. The findings show a significant increase in formal knowledge as measured by standardized matriculation exams; an expansion in the scope of technological knowledge acquired and implemented, and in the scope of knowledge resources utilized for the projects; a high level of overall performance as regards to the set of design skills studied; a positive change in attitude towards technology and technological studies; the emergence of consistent design styles by individuals and groups along their work in the projects.     

Revenue Sharing with Heterogeneous Investments in Sports Leagues: Share Media,Not Stadiums

This study examines revenue sharing in sports leagues where franchises engage in multiple types of investments. Previous literature typically treats revenues and investments as homogeneous, but we add to the literature by differentiating between investment types and revenue sources. This is important because investment in talent leads to winning, which is a zero-sum game for the league and therefore owners have an incentive to limit talent investment. However, other investments, such as stadiums, are not a zero-sum game, and therefore the implications of revenue sharing are different for the league. We provide sufficient conditions under which it is more efficient to share media revenue compared to stadium revenue. We conclude by providing applications of this model.     

The Regime Switching Portfolios

In this paper we develop a portfolio selection theory under regime switching means and volatilities. We use log mean-variance as the portfolio selection criteria and, as a result, the theory is made substantially easier to implement than other existing theories. Moreover, the estimated regimes are easy to interpret as one of the regimes corresponds to the business cycle turning points. Finally, we conduct an asset allocation simulation and obtain reasonable results by introducing an idea of switching volatility targets.     

The contextual relevance effect on financial advertising

The contextual relevance effect is an important factor for the effectiveness of financial services advertising that corresponds to the message effects such as ad recall (R_AD), perceived contextual relevance (PCR), message involvement (MI) and attitude towards the ad (A_AD), created during the process. Thus, this study examines whether the contextual relevance effect increases R_AD, PCR, MI and A_AD. The results reveal that the contextual relevance effect increases R_AD, PCR, MI and A_AD. Moreover, MI mediates PCR on A_AD. Implications based on the findings demonstrate the importance of contextual relevance as a metric for financial services advertising effectiveness.     

The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers

College students are an important target market for credit card companies and are substantial users of this form of credit, even though they may not have the appropriate knowledge to make informed decisions regarding credit cards. Specific to financial services marketing, the focus of this study is to ascertain whether college-age students recall and understand disclosed information in credit card commercials. This study analyzes the effectiveness of three disclosure standards advocated by the Federal Trade Commission (FTC) which are intended to ensure that consumers (such as college students) are appropriately informed. Specifically, this study focuses on: (1) modality, (2) audience consideration and (3) distraction level present during the disclosure presentation. Tests of the impact of these standards on consumer recall and comprehension of disclosed information have been mixed and the extant research has failed to test all of the standards in combination. An important contribution that this research makes is the reconciliation of differences found in previous research, while revealing the effects that implementing multiple FTC standards has on college students’ recall and comprehension, perceptions of recall and comprehension, and attitudes and behavioral intentions.     

Financial services ads and viewer response profiles: Psychometric properties of a shortened scale

Schlinger's Viewer Response Profile is a widely used tool in advertising research, in both commercial and academic environments. It is used in ad testing to gauge viewer reactions to television commercials. Initial research on its psychometric properties was critical of the scale; however, more recent work using more sophisticated statistical techniques and larger, more realistic, samples has been much more complimentary. This article reports on the use of a shorter version of the Schlinger scale to test financial services advertisements. The findings generally indicate that the scale can be used with confidence in that environment, and that the shorter scale generally performed well. The limitations of the study are acknowledged, managerial implications are discussed, and avenues for future research are identified.