Rivers,William L., Wallace Thompson,and Michael J. Nyhan. The Aspen Handbook on the Media, 1977–1979 edition. New York: Aspen Institute for Humanistic Studies, 1977. 438 pp

Abstract

Time-compressed television advertisements have produced superior recall in college students. The current study indicates that young adults do recall more from time-compressed advertisements, but that elderly adults recall less and middle-aged adults are somewhere in between. These results hold for normal television advertisements as well.     

Employee turnover intentions

Most empirical studies testing models of turnover intentions have relied on samples of specific organizations or occupational groups, raising reservations as to the generalizability of their results for broader and more comprehensive populations. To begin to fill this gap, a nearly national sample of employed urban males was utilized and sub–populations were examined in terms of their turnover intentions. A set of biodemographic, organizational, perceptional and job satisfaction variables were incorporated into a multivariate analysis to determine factors best explaining turnover intent. At a second stage, the overall measure of job satisfaction was substituted by four component factors: intrinsic, extrinsic, hygienic and social, which were obtained by a factor analysis of thirteen job satisfaction items. The results of the bivariate and multivariate analysis strongly suggest that specific case findings are congruent with this study's national level of turnover intent. Older age, longer periods of service, lower occupational level were found to have a negative and significant relationship to a worker's intention to change an employer. Intrinsic and hygienic job satisfaction components were found to lead towards a lower intention to leave.     

Manufacturer Support for a Partially Integrated Channel in South Korea: Power‐dependence vs. Marketing Effectiveness Perspective

This article introduces the unique context of a partially‐integrated channel (PIC) that incorporates both market and hierarchical governance forms. In so doing, it examines determinants of the manufacturer's support for a PIC. Using power‐dependence and marketing effectiveness theories, we collected data from 172 marketing managers in charge of PICs in 15 companies in South Korea. The results showed that from the power‐dependence perspective, demand volatility, manufacturer's competitive intensity, and channel concentration are positively related to a manufacturer's dependence on the retailer, which is positively related to the manufacturer's support for the PIC with a retailer. From a marketing effectiveness perspective, channel bonding and customer linking are positively associated with manufacturer marketing effectiveness, which is an antecedent to PIC support for a retailer. Copyright © 2013 ASAC. Published by John Wiley & Sons, Ltd.     

The grocery supply chain in the UK: improving efficiency in the logistics network

The UK grocery supply chain has experienced considerable change in the last 30 years and is now considered to be one of the most efficient in the world. It is, nevertheless, acknowledged that further improvements in supply-chain efficiency can be achieved. Using the results of a pioneering survey of transport operations in the food sector, this paper assesses the potential for further cost savings. The results of a second survey of senior managers indicates that efforts to improve vehicle utilization in this sector will be subject to the conflicting pressures of quick response replenishment and traffic congestion.     

The Impact of the U.S. Bio-Terrorism Act upon Canadian Exporters of Food Products to the United States: A Firm-Level Analysis

This article examines the impact of the 2002 U.S. Bio-terrorism Act (BTA) upon Canadian exporters of food products to the United States. A major goal of the BTA is to secure U.S. ports of entry against imports that might threaten the health or safety of U.S. citizens. Although this is a respectable goal, data from a sample of 144 Canadian exporters suggest that the BTA represents a non-tariff barrier to Canada-U.S. trade. Current regulatory procedures have disrupted cross-border supply chains in significant ways. These disruptions have damaged the Canada-U.S. commercial relationship by imposing extra shipment and distribution costs upon Canadian exporters. These delays have had a serious impact upon small-to-medium sized firms (SMFs). The article concludes with a brief discussion of possible remedial actions that might be taken by Canadian exporters.     

Modelling manufactured exports in Europe: a two-regime approach

Of the hundreds of empirical studies examining the determinants of aggregate export volumes, almost all are based on a theoretical model that assumes that firms are operating in an identical environment. The very few studies that attempt to relax this assumption are all subject to their limitations. In this paper, a simple two-regime model is presented that allows for some environmental heterogeneity but avoids the shortcomings of the earlier approaches. This model performs generally satisfactorily when applied to nine Western European nations.