Examining Medical Decision Making from a Marketing Perspective

This paper explores how consideration of the medical context can add newelements to marketing thought. Differences between the medical context andother consumer contexts are reviewed. The effects that the medical contexthas on the way traditional constructs such as involvement, affect andstress, uncertainty and satisfaction affect choice are discussed. Finally,emerging research in medical contexts where future discoveries could enhanceconsumer choice theory are presented.     

China＇s Role in Purchasing Chain

In current world market,＂Made-in-China＂often means good price and competitive quality.In terms of China＇s trade pattern,more than half of Chinese exporting products belong to processing trade industry according to the demands and requirements of international orders.On the purchasing chain,China is learning from its international partners.Safety and quality always tops all issues.[第一段]     

The Principle of Subsidiarity and the Ethical Factor in Giuseppe Toniolo’s Thought

In this work, we present some traits of the socio-political and economic thought of Giuseppe Toniolo, who lived in Italy at the turn of the XIX and XX century, with special reference to the contribution that the Italian economist and sociologist gave to the definition and implementation of the principle of subsidiarity and to the ethical foundation of economic science. After outlining the definition of the subsidiarity principle in the first paragraph, we sketch the historical background in which Toniolo lived and operated. We then focus on the ethical factor and on the concept of subsidiary State emerging from Toniolo’s writings. Finally, we present some of the main elements of Toniolo’s legacy with reference to the current economic and socio-political debate.     

American Glamour 2.0: architecture,spectacle, and social media

In this article, I argue that the layered notion of glamour, a term familiar from mid-twentieth-century film, architecture and popular culture, has increasing relevance in today’s hyperpublic world of social media, internet image-construction, and market segmentation. The creation and consumption of Hollywood images and slick advertising copy has long involved processes of narrative construction, projection, performance, and self-assessment that hold significant parallels for our culture of customized Instagram feeds, “Facebook envy” and other forms of digital communication, reception, and surveillance. Increasingly, contemporary public space is being shaped as a platform for the production and consumption of such data; a concomitant increase both in the development of techniques for surveillance and in the creation of defensible private spaces – both domestic and spiritual – creates new challenges for designers of both physical and online environments.     

LINEAR CONDITIONAL EXPECTATION,RETURN DISTRIBUTIONS,AND CAPITAL ASSET PRICING THEORIES

We show that E[X(g(Y₁, …, Y_n)] (where E[.] is the expectation operator) can be decomposed into a product of two expected values plus a sum of n comovement terms, if X, Y₁, …, Y_n follow a distribution that admits linear conditional expectation (LCE). We then apply this relation to show that if each asset return is LCE distributed with the market and/or the factors, many capital asset pricing models and the mutual fund separation theorem can be obtained. A well-known example of a class of distributions that admits LCE is the elliptical distributions, of which the normal is a special case. A larger family, not mentioned in the existing literature, that admits LCE is the Pearson system. As a result, the distribution assumption to derive the capital asset pricing theories can be relaxed to the wider LCE family. We also present the relation of the LCE family to Ross's (1978) separating distribution family.     

Three questions you need to ask about your brand

Traditionally, the people responsible for positioning brands have concentrated on the differences that set each brand apart from the competition. But emphasizing differences isn't enough to sustain a brand against competitors. Managers should also consider the frame of reference within which the brand works and the features the brand shares with other products. Asking three questions about your brand can help: HAVE WE ESTABLISHED A FRAME?: A frame of reference--for Coke, it might be as narrow as other colas or as broad as all thirst-quenching drinks--signals to consumers the goal they can expect to achieve by using a brand. Brand managers need to pay close attention to this issue, in some cases expanding their focus in order to preempt the competition. ARE WE LEVERAGING OUR POINTS OF PARITY?: Certain points of parity must be met if consumers are to perceive your product as a legitimate player within its frame of reference. For instance, consumers might not consider a bank truly a bank unless it offers checking and savings plans. ARE THE POINTS OF DIFFERENCE COMPELLING?: A distinguishing characteristic that consumers find both relevant and believable can become a strong, favorable, unique brand association, capable of distinguishing the brand from others in the same frame of reference. Frames of reference, points of parity, and points of difference are moving targets. Maytag isn't the only dependable brand of appliance, Tide isn't the only detergent with whitening power, and BMWs aren't the only cars on the road with superior handling. The key questions you need to ask about your brand may not change, but their context certainly will. The saviest brand positioners are also the most vigilant.     

Gender Gaps in Unpaid Domestic and Care Work: Putting The Pandemic in (a Life Course) Perspective

Our paper examines  trends in gender inequalities in unpaid domestic and care work over the short- and long-term in Australia, including assessing the impact of the COVID-19 lockdowns. We use the concept of time—historical, biographical and transitional—as a framework for our analyses. Drawing on data from the Household, Income and Labour Dynamics in Australia (HILDA) Survey, we find wide and continuing gender gaps in unpaid work over the past two decades. We demonstrate that parenthood is a far greater producer and exacerbator of gender inequalities in unpaid domestic and care work than COVID-19 lockdowns.