Preservation,rejuvenation, or confusion? Changing package designs for heritage brands

Updating a brand's packaging presents a challenge, especially for heritage brands. This study examines how and when continuity in visual package design influences brand heritage perceptions. A pre‐study uses focus groups to corroborate evidence for the constructs and processes involved. Three experiments show that lower continuity designs create confusion, which in turn damages a brand's heritage identity. Study 1a provides initial evidence for the process and demonstrates that effects occur regardless of prior brand usage. Study 1b replicates the mediating role of confusion with two different product categories, controlling for brand attachment. Study 1c rules out alternative mediating processes through other emotions. Employing a quasiexperimental design involving ten brands, Study 2 demonstrates that a brand's mascot can buffer against detrimental effects of low design continuity on confusion and consequent perceptions of brand heritage and purchase intention while controlling for brand familiarity and need for cognition. Together, these findings contribute to a better understanding of consumer responses to changes in package design and heritage brands.     

The characteristics and stock-market performance of international joint ventures located in three host-country groups: An extension and empirical validation

In a well-known study of joint venture (JV) characteristics, Beamish (1985) compared the attributes and performance of JVs located in developed and developing countries. This study advances Beamish's (1985) work by circumventing some of its key limitations. It compares the structure and stock-market performance of two-party equity JVs across three host-country groups: (i) developed countries, (ii) newly industrialized countries, and (iii) developing countries (including Emerging markets and transition economies). Based on a cross-sectional sample of nearly 1100 JVs involving American firms and non-American partners, this study finds that JV characteristics diverge as well as converge vis-à-vis three host-country groups. Interestingly—unlike Beamish (1985)—differences in JV configurations across these groups do not result in differences in abnormal returns to American parents. However, some JV characteristics consistently influence firms’ shareholder value (albeit sometimes in opposite directions) whereas the valuation impact of other characteristics depends upon a particular host-country group.     

How personal nostalgia influences giving to charity

Personal nostalgia provides an emotionally engaging means for bonding a donor to a nonprofit organization. Yet, little is known about the relationship between personal nostalgia and charitable giving; this research seeks to fill this gap. A review of the extant literature is integrated with the findings from thirteen focus groups (Study 1) to develop a conceptual model. This model is tested in Studies 2 (using 457 older public television donors) and 3 (with a broader sample of 502 donors) using structural equations modeling. The findings indicate that discontinuity, recovery from grief, and loneliness, along with previous life experiences influence the level of personal nostalgia felt by a donor and associated with a charitable organization. This personal nostalgia provides emotional and familial utility to the donor. The research establishes that the effect of personal nostalgia on the donor's commitment is mediated by the emotional and familial utility that the nostalgia generates.     

The effects of financial controls on data manipulation and management Myopia

This paper reports the findings of a field and survey study aimed at discovering the incidence and causes of two potentially important, often dysfunctional, control system side effects: manipulation of short-term performance measures and encouragement of a myopic, short-term orientation. Data collected from interviews and questionnaires show that these side effects were evident and that their incidence was positively related to the felt pressure to meet financial targets. Tests of possible moderating effects of environmental uncertainty, supervisor consideration, and profit center strategy were consistent with expectations only for the environmental uncertainty variable, however; managers operating in relatively uncertain environments were significantly more likely to react to budget pressure by pulling profits from the subsequent year into the current year than were those operating in relatively certain environments.     

Diabetic peripheral neuropathy: resource utilization and burden of illness

Introduction:

Diabetic peripheral neuropathy (DPN) is a debilitating complication of diabetes and accounts for significant morbidity by pre-disposing the foot to ulceration and lower extremity amputation. Using a large US commercial claims database, this study analyzes the drug class usage and co-morbidities associated with DPN as well as estimates the associated economic burden.

Methods:

Patients older than 18 and diagnosed with DPN were followed longitudinally for 2 years pre- and post-diagnosis date. Patients were analyzed for age, gender, hospital visits, ER and doctor’s office visits, pharmacy claims, co-morbidities, and drug classes prescribed pre- and post-DPN diagnosis. The economic impact post-diagnosis of DPN was compared to the patients’ pre-diagnosis resource use.

Results:

In total, 10,982 incident DPN patients were identified, with a median age of 61 years, and an equal gender distribution. Post-DPN diagnosis, there was a 20% increase in the number of patients visiting hospitals and a 46% increase in the number of visits to hospitals. Further, there was a 46% increase in the annual cost per patient associated with visits to the hospitals, emergency room (ER), doctor’s office, and pharmacy claims. As per the analysis presented in this study, increase in the number of visits, cost per visit, and number of patients visiting hospitals, ER and doctor’s offices added up to a 46% increase in aggregated cost associated with Medical Resource Utilization (MRU) owing to DPN, with the highest increase (60%) in costs associated with hospitalization of patients with DPN.

Conclusion:

This study highlights the high economic burden associated with DPN. The results indicate that resource use significantly increases post-diagnosis of DPN, which leads to an increase in costs for payers. A noticeable proportion of patients with DPN had a pain co-diagnosis signifying the need for treatments that can effectively manage painful DPN.     

Paradigms in accounting research: A view from North America

The highest ranked U.S. business schools value, almost exclusively, publications in academic journals deemed to be “A-level” and high quantities of SSCI citations. But the so-called A-level journals, which typically are said to be five in number or less, publish predominantly empirical tests of economics-based models using large, archival data sets. Motivating researchers to publish papers that are situated only in these journals and that gather high quantities of SSCI citations, which are more likely if the publications are in mainstream topic areas, reduces topic, discipline, and research method diversity. The loss of diversity is costly to the schools themselves, the academy and, indeed, society. The narrow focus of the U.S. business schools provides a great opportunity for business schools in Europe and other parts of the world to take a leadership position in many important research areas. But that opportunity will be lost if those schools try to emulate the U.S. business school model.     

Influences on departmental budgeting: an empirical examination of a contingency model

This paper reports the results of a study designed to test whether or not differences in approaches to budgeting at the departmental level are systematically related to differences in production technologies, market factors and organizational characteristics. The results suggest that budgeting is related to departmental size, functional differentiation and degree of automation of production processes, but not the products' stage in the product life cycle or the company's strength of market position.     

Effects of advertising-evoked vicarious nostalgia on brand heritage

Why do people feel emotional attachment to events occurring before they were born? This paper examines ad-evoked vicarious nostalgia‐induced longing for a time period that an individual did not live through. Vicarious nostalgia impacts brand heritage and leads to stronger brand attachment. Qualitative research (Study 1) and a literature review identify two vicarious nostalgia dimensions—fantasies about past eras and emotions. Initial quantitative research (Study 2) refines these measures, while subsequent quantitative research (Study 3) relates vicarious nostalgia to both antecedents (alienation, fantasy proneness, and nostalgia proneness) and consequences (brand heritage and brand attachment). Self-referencing moderates the relationship between nostalgia proneness and fantasies, while vicarious nostalgia partially mediates the relationship between nostalgia proneness and brand heritage. Both individual propensities (nostalgia proneness) and advertising-evoked vicarious nostalgia enhance or build brand heritage perceptions.